本文選題：產(chǎn)業(yè)集群 + 農(nóng)產(chǎn)品區(qū)域品牌��； 參考：《中南林業(yè)科技大學(xué)》2014年碩士論文

【摘要】：區(qū)域內(nèi)產(chǎn)業(yè)集群發(fā)展到一定程度就會(huì)出現(xiàn)農(nóng)產(chǎn)品區(qū)域品牌。它是在某一區(qū)域內(nèi)由眾多農(nóng)業(yè)企業(yè)所共同享有的,能給企業(yè)帶來巨大的社會(huì)經(jīng)濟(jì)利益的無形資產(chǎn)。產(chǎn)業(yè)集群與區(qū)域品牌之間相互依存、相互促進(jìn),區(qū)域經(jīng)濟(jì)和產(chǎn)業(yè)發(fā)展的強(qiáng)勁動(dòng)力。農(nóng)產(chǎn)品區(qū)域品牌儼然成為現(xiàn)代農(nóng)業(yè)走向區(qū)域化、規(guī)�；吞厣闹饕緩�,創(chuàng)建農(nóng)產(chǎn)品區(qū)域品牌是提高農(nóng)產(chǎn)品競(jìng)爭(zhēng)力、提高農(nóng)民收入的重要手段。 洞庭湖生態(tài)經(jīng)濟(jì)區(qū)作為中國的魚米之鄉(xiāng),有著得天獨(dú)厚的自然資源,具備創(chuàng)建農(nóng)產(chǎn)品區(qū)域品牌的優(yōu)勢(shì)條件。但現(xiàn)階段洞庭湖生態(tài)經(jīng)濟(jì)區(qū)農(nóng)產(chǎn)品區(qū)域品牌的建設(shè)現(xiàn)狀并不盡如人意,農(nóng)產(chǎn)品區(qū)域品牌國內(nèi)外同類品牌相比在其銷售規(guī)模、品牌知名度、市場(chǎng)競(jìng)爭(zhēng)力上還存在著很大的差距。為了更好的促進(jìn)洞庭湖生態(tài)經(jīng)濟(jì)區(qū)農(nóng)業(yè)經(jīng)濟(jì)發(fā)展,本文通過梳理國內(nèi)外對(duì)農(nóng)產(chǎn)品區(qū)域品牌現(xiàn)狀,引用集群理論、公共產(chǎn)品理論和品牌資產(chǎn)理論對(duì)農(nóng)產(chǎn)品區(qū)域品牌做了界定。通過分析洞庭湖生態(tài)經(jīng)濟(jì)區(qū)農(nóng)產(chǎn)品區(qū)域品牌建設(shè)的現(xiàn)狀,以集群理論、公共產(chǎn)品理論和品牌資產(chǎn)理論為基礎(chǔ),建立農(nóng)產(chǎn)品區(qū)域品牌模型,對(duì)農(nóng)產(chǎn)品區(qū)域品牌建設(shè)的相關(guān)維度進(jìn)行具體分析,并設(shè)計(jì)調(diào)查問卷,通過問卷調(diào)查收集相關(guān)資料,對(duì)資料進(jìn)行分析,驗(yàn)證模型假設(shè),從而得出影響農(nóng)產(chǎn)品區(qū)域品牌建設(shè)的相關(guān)因素。并就相關(guān)研究結(jié)果針對(duì)洞庭湖生態(tài)經(jīng)濟(jì)區(qū)農(nóng)產(chǎn)品區(qū)域品牌建設(shè)提供相關(guān)對(duì)策建議。
[Abstract]:Regional industrial cluster development to a certain extent there will be a regional brand of agricultural products. It is in a certain area by many agricultural enterprises share together, can bring enormous social and economic benefits to the intangible assets of the enterprise. The interdependence between industrial clusters and regional brand, promote mutually, strong impetus to regional economic and industrial development the regional brand of agricultural products has become the trend of modern agricultural regionalization, the main way of scale and characteristics, to create a regional brand of agricultural products is to improve the competitiveness of agricultural products, an important means to improve the income of farmers.
Dongting Lake ecological economic zone as Chinese Yumizhixiang has richly endowed by nature natural resources have the advantage conditions to create regional brand of agricultural products. But the construction of the present status of Dongting Lake Ecological Economic Zone regional brand of agricultural products is not satisfactory, regional brand of agricultural products at home and abroad compared to the brand in its sales scale, brand awareness, market competitiveness there is still a big gap. In order to better promote the development of agricultural economy in Dongting Lake Ecological Economic Zone, this paper summarizes the research on the status quo of regional brand of agricultural products, citing the cluster theory, public goods theory and brand equity theory defines the regional brand of agricultural products. Through the analysis of the status of the Dongting Lake Ecological Economic Zone in the construction of regional brand of agricultural products the cluster theory, public goods theory and brand equity theory, the establishment of regional brand of agricultural products on the model. The correlation dimension of regional brand construction of agricultural products were analyzed, and the design of the questionnaire, collect relevant information through questionnaire survey, data analysis, verify the assumption of the model, so that the related factors affecting the construction of regional brand of agricultural products. And the related research results for the Dongting Lake Ecological Economic Zone agricultural regional brand construction provides related countermeasures advice.

【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F323.5

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本文編號(hào)：1744252