本文選題：區(qū)域品牌 + 相關(guān)主體　； 參考：《五邑大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展,社會勞動分工的不斷深入,出現(xiàn)了從事相關(guān)產(chǎn)業(yè)的人員、企業(yè)在某一個區(qū)域范圍內(nèi)集聚的現(xiàn)象。這種現(xiàn)象普遍存在于世界的各個地方,引起了中外學(xué)者的廣泛興趣。學(xué)者們認(rèn)為產(chǎn)業(yè)集群的出現(xiàn)能有效的提升區(qū)域競爭力,是推動區(qū)域經(jīng)濟(jì)發(fā)展的重要引擎�；诋a(chǎn)業(yè)集群培育區(qū)域品牌是提升產(chǎn)業(yè)集群綜合實(shí)力的有效途徑。為此,學(xué)者們從不同的研究視角,使用多種研究方法,選取不同的切入點(diǎn)去研究在產(chǎn)業(yè)集群基礎(chǔ)上培育區(qū)域品牌的相關(guān)問題。學(xué)者們普遍認(rèn)為,區(qū)域品牌的形成需要政府、企業(yè)、行業(yè)協(xié)會等多個主體的共同努力,并對各個主體發(fā)揮的作用進(jìn)行了探討。然而,各主體之間并不是孤立的,他們的行為決策會對其他主體的行為產(chǎn)生影響。 因此,本文從博弈的視角分析了區(qū)域品牌形成中相關(guān)主體間的合作與沖突。在內(nèi)容上不僅研究了區(qū)域品牌內(nèi)部建設(shè)主體間的博弈,而且還研究了集群企業(yè)與消費(fèi)者之間的博弈。根據(jù)博弈結(jié)果,提出了企業(yè)維護(hù)區(qū)域品牌的條件,政府抑制企業(yè)違規(guī)行為的有效途徑,行業(yè)協(xié)會對博弈的影響,以及誠信企業(yè)贏得消費(fèi)者的對策。本研究有助于區(qū)域品牌相關(guān)主體更深刻的認(rèn)識相互間的合作與沖突,研究結(jié)論能夠指導(dǎo)相關(guān)主體在建設(shè)區(qū)域品牌過程中發(fā)揮更大的作用。 最后,本文選擇鶴山沙坪制鞋業(yè)進(jìn)行案例研究,針對沙坪制鞋業(yè)培育區(qū)域品牌過程中存在的問題,借助博弈結(jié)論,提出相應(yīng)的對策。
[Abstract]:With the development of economy and the deepening of social division of labor, there is a phenomenon that people engaged in related industries and enterprises gather in a certain region.This phenomenon generally exists in all parts of the world, and has aroused the widespread interest of Chinese and foreign scholars.Scholars believe that the emergence of industrial clusters can effectively enhance regional competitiveness, and is an important engine to promote regional economic development.Cultivating regional brands based on industrial clusters is an effective way to enhance the comprehensive strength of industrial clusters.Therefore, scholars from different research perspectives, using a variety of research methods, select different entry points to study the development of regional brands on the basis of industrial clusters.Scholars generally believe that the formation of regional brands needs the joint efforts of the government, enterprises, trade associations and other main bodies, and the role of each main body is discussed.However, the subjects are not isolated, their behavior decisions will have an impact on the behavior of other subjects.Therefore, this paper analyzes the cooperation and conflict between relevant subjects in the formation of regional brands from the perspective of game theory.In terms of content, not only the game between the internal construction agents of regional brand is studied, but also the game between cluster enterprises and consumers is studied.According to the result of the game, this paper puts forward the conditions for enterprises to maintain regional brands, the effective ways for the government to restrain the illegal behaviors of enterprises, the influence of trade associations on the game, and the countermeasures for the honest enterprises to win consumers.This study is helpful for the regional brand related subjects to understand the cooperation and conflict between each other more deeply, and the conclusions can guide the relevant subjects to play a greater role in the process of building regional brands.Finally, this paper chooses the sandmaking industry in Heshan as a case study, aiming at the problems existing in the cultivation of regional brand in the shoemaking industry, and puts forward the corresponding countermeasures with the help of the conclusion of game theory.
【學(xué)位授予單位】：五邑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.86;F273.2;F224.32

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