本文關鍵詞： 蒙特公司 總體戰(zhàn)略 競爭戰(zhàn)略 業(yè)務戰(zhàn)略 戰(zhàn)略實施　出處：《北京交通大學》2014年碩士論文　論文類型：學位論文

【摘要】：在區(qū)域經(jīng)濟一體化、貿(mào)易自由化程度不斷加深的背景下,企業(yè)所面臨外部環(huán)境日新月異,企業(yè)之間競爭日趨激烈,客觀要求企業(yè)制定科學合理的發(fā)展戰(zhàn)略,以指導企業(yè)實現(xiàn)可持續(xù)發(fā)展。企業(yè)發(fā)展戰(zhàn)略管理不僅與政策、經(jīng)濟、社會、技術等宏觀環(huán)境有關,還與企業(yè)內(nèi)部組織結構、技術研發(fā)能力、人力資源儲備等微觀因素密切相關,這客觀決定企業(yè)發(fā)展戰(zhàn)略是一個系統(tǒng)的、復雜的研究議題。 本文運用案例研究法、模型研究法及因素研究法等方法,結合市場營銷學、社會學、企業(yè)管理學等學科理論知識對蒙特公司發(fā)展戰(zhàn)略展開研究。 首先,以蒙特公司為例展開企業(yè)發(fā)展戰(zhàn)略研究的背景、意義、國內(nèi)外戰(zhàn)略管理研究現(xiàn)狀、’研究方法等進行了梳理,同時對SWOT模型、PEST模型、五力模型、戰(zhàn)略管理等理論進行收集整理,形成本文研究的理論基礎。 其次,對蒙特公司發(fā)展現(xiàn)狀進行了探討,主要從蒙特公司發(fā)展現(xiàn)狀、組織結構及企業(yè)文化、研發(fā)營銷體系、人力資源及財務狀況等進行了整理。同時運用SWOT模型、五力模型、PEST模型結合蒙特公司發(fā)展現(xiàn)狀對其發(fā)展戰(zhàn)略的宏觀環(huán)境、競爭環(huán)境、內(nèi)部環(huán)境進行了探討,為后文設計可行性戰(zhàn)略奠定現(xiàn)實基礎。 最后,本文結合對蒙特公司發(fā)展的現(xiàn)實研究從總體發(fā)展戰(zhàn)略、競爭戰(zhàn)略、業(yè)務戰(zhàn)略等角度設計了相應的發(fā)展戰(zhàn)略。同時從戰(zhàn)略實施管理、戰(zhàn)略控制、戰(zhàn)略執(zhí)行、戰(zhàn)略實施激勵及戰(zhàn)略實施保障等角度提出了相應的建議。 本文針對蒙特公司發(fā)展戰(zhàn)略的研究具有如下創(chuàng)新,一是本文以理論聯(lián)系實際的理論研究模式,對現(xiàn)有五力模型、PEST模型、SWOT模型等企業(yè)發(fā)展戰(zhàn)略理論進行充分剖析基礎上,將這些發(fā)展理論運用至蒙特公司發(fā)展戰(zhàn)略研究中,形成一個系統(tǒng)的空氣凈化器企業(yè)發(fā)展戰(zhàn)略規(guī)劃,進一步豐富空氣凈化器企業(yè)發(fā)展戰(zhàn)略理論體系。二是本文以蒙特公司發(fā)展戰(zhàn)略為基礎,結合“十二五”規(guī)劃對環(huán)境保護趨勢、當前我國空氣污染現(xiàn)狀為背景,開展空氣凈化器行業(yè)的實踐研究,將蒙特公司作為空氣凈化器行業(yè)發(fā)展的載體,從具體企業(yè)角度鋪展開來,形成總體戰(zhàn)略、競爭戰(zhàn)略、業(yè)務戰(zhàn)略為一體的發(fā)展戰(zhàn)略實踐指導體系。
[Abstract]:Under the background of regional economic integration and deepening of trade liberalization, the external environment of enterprises is changing with each passing day, and the competition among enterprises is becoming increasingly fierce, which requires enterprises to formulate scientific and reasonable development strategies. To guide enterprises to achieve sustainable development. Enterprise development strategy management is not only related to policy, economy, society, technology and other macro environment, but also related to the internal organizational structure of the enterprise, technology research and development ability. The microcosmic factors such as human resource reserve are closely related, which objectively determines that the enterprise development strategy is a systematic and complex research topic. This paper uses the methods of case study, model study and factor study, combining with the theoretical knowledge of marketing, sociology, enterprise management and so on, to study the development strategy of Monte Company. Firstly, the background and significance of the enterprise development strategy research, the research methods of the domestic and foreign strategic management research are combed, and the SWOT model and pest model are analyzed. Five-force model, strategic management and other theories are collected and collated, forming the theoretical basis of this study. Secondly, the paper discusses the current situation of the development of the company, mainly from the current situation of the company's development, organizational structure and corporate culture, R & D marketing system. Human resources and financial situation were sorted out. At the same time, using SWOT model, five-force model pest model combined with the current situation of the development of Monte to its development strategy of the macro environment, competitive environment. The internal environment is discussed to lay a realistic foundation for the design of feasibility strategy. Finally, this paper designs the corresponding development strategy from the perspective of overall development strategy, competition strategy, business strategy and so on. At the same time, it designs the corresponding development strategy from the perspective of the overall development strategy, competition strategy and business strategy. At the same time, from the perspective of strategic implementation management, strategic control. The corresponding suggestions are put forward from the aspects of strategy implementation, strategy implementation incentive and strategy implementation guarantee. In this paper, the development strategy of Monte has the following innovations: first, this paper combines the theory with the practice of the theoretical research model, the existing five-force model and pest model. On the basis of the analysis of the SWOT model and other enterprise development strategy theory, these development theories are applied to the development strategy research of Monte Company to form a systematic air purifier enterprise development strategy planning. Further enrich the air purifier enterprise development strategy theoretical system. Second, this paper based on the development strategy of Monte Company, combined with the 12th Five-Year Plan to the environmental protection trend, the current situation of air pollution in China as the background. Carry out the practical research of air purifier industry, take Monte Company as the carrier of the development of air purifier industry, spread out from the specific enterprise angle, form the overall strategy, competitive strategy. Business strategy as one of the development strategy practice guidance system.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F416.4

【參考文獻】

相關期刊論文 前10條

1 趙瀚清;;基于全球視野的中國風電產(chǎn)業(yè)發(fā)展對策探析[J];長春工程學院學報(社會科學版);2010年03期

2 李春霞;;企業(yè)并購融資方式的選擇分析[J];財經(jīng)界(學術版);2011年07期

3 王宇露;;論我國風電設備制造企業(yè)的自主創(chuàng)新能力提升[J];能源技術經(jīng)濟;2011年03期

4 陳曉明;李磊;王紅梅;劉燕星;江峰;林慰;;關于海上風電發(fā)展的概況和對策[J];廣東造船;2011年01期

5 李垣;陳浩然;謝恩;;戰(zhàn)略管理研究現(xiàn)狀與未來我國研究重要領域[J];管理工程學報;2007年01期

6 楊帆;柴藝娜;;中國風電設備制造企業(yè)區(qū)位布局及其影響因素[J];甘肅科技;2010年23期

7 楊清珍;;從外資企業(yè)發(fā)展看開放型經(jīng)濟——晉城外資企業(yè)個案分析[J];長春理工大學學報(高教版);2007年02期

8 聽濤;;2000年日本空氣凈化器技術新動向[J];電器制造商;2000年05期

9 ;對抗流感凈化家居空氣——飛利浦AC4074空氣凈化器[J];消費電子商訊;2009年10期

10 孟衛(wèi)東;李平;司林波;;我國風電設備整機制造業(yè)的現(xiàn)狀及對策分析[J];華北電力大學學報(社會科學版);2010年01期

，

本文編號：1480316