本文選題：品牌 + 農(nóng)產(chǎn)品品牌　； 參考：《吉林農(nóng)業(yè)大學(xué)》2017年碩士論文

【摘要】：改革開放以來我國經(jīng)濟的迅速發(fā)展,伴隨著人民生活水平的提高,農(nóng)副產(chǎn)品的市場需求越來越大�，F(xiàn)如今,傳統(tǒng)農(nóng)業(yè)逐步向現(xiàn)代農(nóng)業(yè)轉(zhuǎn)變,農(nóng)業(yè)科學(xué)技術(shù)水平不斷提高,農(nóng)產(chǎn)品的生產(chǎn)營銷前景越來越廣闊。由于農(nóng)產(chǎn)品品類的特殊性,從產(chǎn)品外觀很難對品質(zhì)級別進行辯證,因此農(nóng)產(chǎn)品品牌的建設(shè)顯得額外重要。品牌是農(nóng)產(chǎn)品品質(zhì)最直觀的體現(xiàn),可以幫助消費者最快的進行有效的進行消費活動,也可以幫助生產(chǎn)者對其農(nóng)產(chǎn)品與其他農(nóng)產(chǎn)品進行優(yōu)勢辨別宣傳。吉林省作為中國的農(nóng)業(yè)大省,自然資源豐富,土壤肥沃,農(nóng)業(yè)生產(chǎn)規(guī)模相對較大。然而農(nóng)產(chǎn)品品牌建設(shè)發(fā)展的并不是特別完善,市場中吉林省的品牌農(nóng)產(chǎn)品相對較少,農(nóng)產(chǎn)品仍然處于初級生產(chǎn)階段,品牌建設(shè)起步晚,重視度不夠。本篇論文主要以農(nóng)產(chǎn)品及農(nóng)產(chǎn)品品牌的基礎(chǔ)概念和相關(guān)理論入手,深入分析吉林省的農(nóng)產(chǎn)品品牌建設(shè)現(xiàn)狀,對存在的相關(guān)問題進行剖析。吉林省作為農(nóng)業(yè)大省,在農(nóng)產(chǎn)品快速發(fā)展的同時,農(nóng)產(chǎn)品品牌的建設(shè)也逐日提上日程。農(nóng)產(chǎn)品品牌建設(shè)的現(xiàn)狀并不樂觀,相對于吉林省的農(nóng)產(chǎn)品產(chǎn)量而言,農(nóng)產(chǎn)品品牌的創(chuàng)建數(shù)量不多,品種單一,農(nóng)產(chǎn)品品牌的意識不強。導(dǎo)致目前吉林省農(nóng)產(chǎn)品品牌建設(shè)不完善,舉步維艱。本文在借鑒國外日本及國內(nèi)“中糧”集團的農(nóng)產(chǎn)品品牌建設(shè)的成功經(jīng)驗,對吉林省農(nóng)產(chǎn)品品牌建設(shè)提出了相應(yīng)的合理化建議。
[Abstract]:With the rapid development of Chinese economy since the reform and opening up, with the improvement of people's living standard, the market demand of agricultural and sideline products is increasing. Nowadays, the traditional agriculture has gradually changed to modern agriculture, the level of agricultural science and technology has been improved, and the prospect of agricultural products production and marketing is more and more broad. Because of the particularity of the category of agricultural products, it is difficult to dialectical the quality grade from the product appearance, so the construction of the agricultural product brand is very important. Brand is the most intuitive embodiment of the quality of agricultural products, which can help consumers to carry out effective consumption activities as soon as possible, but also help producers to identify and propagate their agricultural products and other agricultural products. Jilin Province, as a big agricultural province in China, is rich in natural resources, rich in soil and relatively large in scale of agricultural production. However, the development of agricultural brand construction is not particularly perfect, the market of Jilin Province brand agricultural products are relatively few, agricultural products are still in the primary production stage, brand construction started late, not enough attention. This paper starts with the basic concepts and related theories of agricultural products and brands, analyzes the current situation of agricultural product brand construction in Jilin Province, and analyzes the existing problems. Jilin Province as a big agricultural province, in the rapid development of agricultural products, the construction of agricultural product brands are also on the agenda day by day. The current situation of agricultural product brand construction is not optimistic. Compared with the agricultural product output of Jilin province, the number of agricultural product brand is not many, the variety is single, and the awareness of agricultural product brand is not strong. Leading to the current Jilin Province agricultural product brand construction is not perfect, difficult. This article draws lessons from the successful experience of the agricultural product brand construction of foreign Japan and domestic "Cofco" group, and puts forward the corresponding rationalization suggestion to Jilin province agricultural product brand construction.
【學(xué)位授予單位】：吉林農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F323.5

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