發(fā)布時(shí)間：2018-06-17 08:22

  本文選題：東鰲鹿業(yè)集團(tuán) + SWOT分析法　； 參考：《吉林大學(xué)》2015年碩士論文

【摘要】：隨著我國(guó)經(jīng)濟(jì)持續(xù)穩(wěn)定的發(fā)展,居民生活水平不斷的提高,人們對(duì)生活質(zhì)量和健康的要求也隨之轉(zhuǎn)變,特別是“鹿產(chǎn)品”成為人們健康消費(fèi)的新對(duì)象。鹿產(chǎn)業(yè)作為吉林省的特色產(chǎn)業(yè),不僅為鹿農(nóng)帶來(lái)了豐厚的利潤(rùn),也為吉林省的經(jīng)濟(jì)發(fā)展做出了巨大貢獻(xiàn)。但是,近年來(lái),吉林鹿產(chǎn)業(yè)的發(fā)展卻遇到了瓶頸:不僅受到傳統(tǒng)認(rèn)識(shí)和理念的影響,也受到品種和技術(shù)方面的制約,再加上國(guó)外鹿產(chǎn)品憑借其低成本的優(yōu)勢(shì)也在悄然進(jìn)入中國(guó)市場(chǎng),這些因素不僅影響了吉林省鹿業(yè)的發(fā)展,也阻礙了新常態(tài)下吉林經(jīng)濟(jì)的增長(zhǎng)。吉林省的鹿產(chǎn)業(yè)到底如何突破瓶頸,走出一條可持續(xù)發(fā)展的特色道路,一直是困擾吉林鹿業(yè)人的大事,也是當(dāng)前吉林省東鰲鹿業(yè)集團(tuán)應(yīng)該迫切解決的問(wèn)題。基于我國(guó)鹿業(yè)發(fā)展的背景,本文運(yùn)用SWOT分析法、調(diào)查法、訪談法、歸納比較法、文獻(xiàn)研究等多種方法相結(jié)合的策略,研究吉林省鹿產(chǎn)業(yè)的發(fā)展戰(zhàn)略,并闡述了吉林省東鰲鹿業(yè)集團(tuán)發(fā)展的戰(zhàn)略。本文的主要研究工作如下:1.首先介紹了選題背景和選題意義,闡述了鹿業(yè)的研究現(xiàn)狀及發(fā)展戰(zhàn)略的研究現(xiàn)狀,介紹了論文主要研究?jī)?nèi)容、研究方法、技術(shù)路線和創(chuàng)新點(diǎn)。2.總結(jié)了企業(yè)發(fā)展戰(zhàn)略的相關(guān)理論:包括相關(guān)概念和波特競(jìng)爭(zhēng)理論、霍爾發(fā)展戰(zhàn)略理論、市場(chǎng)細(xì)分戰(zhàn)略理論等,提出了企業(yè)戰(zhàn)略環(huán)境的分析方法。3.對(duì)吉林省東鰲鹿業(yè)集團(tuán)進(jìn)行簡(jiǎn)單介紹,包括東鰲鹿業(yè)集團(tuán)成立的背景、基本情況、下屬各子公司簡(jiǎn)介等;統(tǒng)計(jì)分析了吉林省東鰲鹿業(yè)集團(tuán)的市場(chǎng)銷(xiāo)售情況、組織文化、人力資源狀況以及東鰲鹿業(yè)集團(tuán)經(jīng)營(yíng)過(guò)程中存在的問(wèn)題和不足,并對(duì)東鰲鹿業(yè)集團(tuán)原有的發(fā)展戰(zhàn)略進(jìn)行了分析和評(píng)價(jià),為新戰(zhàn)略的研究提供依據(jù)。4.吉林省東鰲鹿業(yè)集團(tuán)的發(fā)展戰(zhàn)略環(huán)境分析。運(yùn)用SWOT分析法分析了東鰲鹿業(yè)集團(tuán)發(fā)展本身存在的優(yōu)勢(shì)和劣勢(shì),分析了東鰲鹿業(yè)集團(tuán)所面臨的機(jī)遇和挑戰(zhàn),為東鰲鹿業(yè)集團(tuán)重新制定戰(zhàn)略規(guī)劃提供了可靠的依據(jù)。5.吉林省東鰲鹿業(yè)集團(tuán)發(fā)展戰(zhàn)略定位及目標(biāo)。根據(jù)前面的分析結(jié)果,對(duì)東鰲鹿業(yè)集團(tuán)原有的發(fā)展戰(zhàn)略進(jìn)行糾偏,根據(jù)企業(yè)自身的優(yōu)勢(shì)和劣勢(shì),分析存在的機(jī)遇和挑戰(zhàn),制定適合東鰲鹿業(yè)集團(tuán)的發(fā)展戰(zhàn)略。6.吉林省東鰲鹿業(yè)集團(tuán)發(fā)展戰(zhàn)略的實(shí)施建議。
[Abstract]:With the continuous and stable development of our economy and the improvement of the living standard of the residents, the requirements of people's quality of life and health have also changed, especially the "deer products" have become the new object of people's healthy consumption. As the characteristic industry of Jilin Province, deer industry not only brings rich profits to deer farmers, but also makes great contribution to the economic development of Jilin Province. However, in recent years, the development of Jilin deer industry has encountered bottlenecks: not only by the traditional understanding and ideas, but also by the variety and technology constraints. In addition, foreign deer products are quietly entering the Chinese market by virtue of their low cost advantages. These factors not only affect the development of deer industry in Jilin Province, but also hinder the growth of Jilin economy under the new normal condition. How to break through the bottleneck of the deer industry in Jilin Province and find out a characteristic road of sustainable development has always been a major issue puzzling the people of Jilin deer industry, and it is also an urgent problem that should be solved by the Dongao Deer Industry Group of Jilin Province at present. Based on the background of deer industry development in China, this paper studies the development strategy of deer industry in Jilin Province by using SWOT analysis method, investigation method, interview method, induction and comparison method, literature research and other methods. And elaborated Jilin Province Dong'ao deer industry group development strategy. The main research work of this paper is as follows: 1. Firstly, the background and significance of the topic selection are introduced, the research status and development strategy of deer industry are expounded, and the main research contents, research methods, technical routes and innovation points are introduced. This paper summarizes the relevant theories of enterprise development strategy, including related concepts and Porter's competition theory, Hall's development strategy theory, market segmentation strategy theory and so on, and puts forward the analysis method of enterprise's strategic environment. A brief introduction to the Dongao Deer Industry Group of Jilin Province, including the background, basic situation, and brief introduction of its subsidiaries, etc. The market sales situation and organizational culture of the Dongao Deer Industry Group in Jilin Province are statistically analyzed. The situation of human resources and the problems and shortcomings in the management of Dongao Lu Industry Group are analyzed and evaluated, which provides the basis for the study of the new strategy. Analysis on the Development Strategic Environment of Jilin Dongao Luye Group. This paper analyzes the advantages and disadvantages of the development of Dongao Lu Industry Group by using SWOT analysis, analyzes the opportunities and challenges faced by Dongao Deer Industry Group, and provides a reliable basis for reformulating the strategic plan of Dongao Lu Industry Group. Jilin Province Dongao deer industry group development strategy orientation and goal. According to the results of the previous analysis, the original development strategy of Dongao Luye Group is rectified. According to the advantages and disadvantages of the enterprise itself, the opportunities and challenges are analyzed, and the development strategy .6suitable for Dongao Luye Group is formulated. Jilin Province Dong'ao deer industry group development strategy implementation suggestion.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F272;F326.3

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