本文選題：“農(nóng)超對接”供應鏈 + 超市　； 參考：《農(nóng)業(yè)現(xiàn)代化研究》2017年05期

【摘要】："農(nóng)超對接"是推進農(nóng)產(chǎn)品流通現(xiàn)代化的重要舉措。超市作為"農(nóng)超對接"供應鏈的核心,充分了解其參與意愿對"農(nóng)超對接"的發(fā)展具有重要意義�；谟媱澬袨槔碚�,依據(jù)山東、湖南、甘肅等省超市的調(diào)查數(shù)據(jù),運用因子分析和有序Probit模型,分析超市參與"農(nóng)超對接"供應鏈的意愿,探討其參與意愿的影響因素。結(jié)果表明,超市參與"農(nóng)超對接"的意愿總體較強烈,31.9%的超市表示非常愿意參與"農(nóng)超對接"供應鏈,49.8%的超市表示愿意參與"農(nóng)超對接"供應鏈。"農(nóng)超對接"的外部拉力、"農(nóng)"與"超"的中間合力、超市的內(nèi)部能力及關鍵壓力對超市參與"農(nóng)超對接"供應鏈有顯著正向影響,超市經(jīng)營的慣性推力對其參與意愿影響不明顯。研究表明,"農(nóng)超對接"的利益點越明顯,支持資源越多,現(xiàn)實約束越小,主觀規(guī)范越強,則超市參與"農(nóng)超對接"供應鏈的意愿越強烈。因此,應提升"農(nóng)超對接"的外部拉力、增強超市內(nèi)部經(jīng)營能力、增加"農(nóng)超對接"的中間合力、精準定位"農(nóng)超對接"的目標超市群體,以進一步提高超市參與"農(nóng)超對接"供應鏈的意愿。
[Abstract]:Agricultural Super docking is an important measure to promote the modernization of agricultural products circulation. As the core of the supply chain, supermarkets fully understand that their willingness to participate is of great significance to the development of "agricultural super docking". Based on the theory of planning behavior and the survey data of supermarkets in Shandong, Hunan and Gansu provinces, this paper analyzes the willingness of supermarkets to participate in the supply chain of "agricultural super docking" by using factor analysis and orderly probit model, and probes into the influencing factors of their willingness to participate in the supply chain. The results showed that the willingness of supermarkets to participate in the "Agricultural Super docking" was generally stronger. 31.9% of the supermarkets indicated that they were very willing to participate in the supply chain. 49.8% of the supermarkets indicated that they were willing to participate in the "Agricultural Super-docking" supply chain. The external pulling force, the intermediate force of "agriculture" and "super", the internal ability of supermarket and the key pressure have a significant positive influence on the supermarket's participation in the supply chain of "agricultural super docking". The inertia thrust of supermarket operation has no obvious influence on its willingness to participate. The research shows that the more obvious the benefit point of "agricultural super docking", the more the supporting resources, the smaller the practical constraints and the stronger the subjective norms, the stronger the willingness of supermarkets to participate in the supply chain of "agricultural super docking". Therefore, it is necessary to enhance the external pulling force of the "agricultural super docking", enhance the internal management ability of the supermarket, increase the intermediate force of the "agricultural super docking", and accurately locate the target supermarket group of the "agricultural super docking". In order to further improve the supermarket participation in the "agricultural super docking" supply chain will.
【作者單位】： 山東農(nóng)業(yè)大學經(jīng)濟管理學院;
【基金】：國家社會科學基金項目(15BGL134) 教育部人文社科規(guī)劃基金項目(13YJA630143)~~
【分類號】：F326.6

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