本文選題：茶文化 + 鄉(xiāng)村旅游�。� 參考：《江西農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：茶文化是我國(guó)傳統(tǒng)文化中的重要組成部分,隨著社會(huì)經(jīng)濟(jì)的進(jìn)步,人們開(kāi)始逐漸重視精神層面的消費(fèi)需求,對(duì)文化消費(fèi)與生態(tài)消費(fèi)更加重視。而且逐漸形成了豐富多彩的茶文化旅游,也成為一種重要的鄉(xiāng)村旅游消費(fèi)項(xiàng)目。本文在這一背景下,以曉起村的茶文化旅游為研究對(duì)象,采用文獻(xiàn)資料法、問(wèn)卷調(diào)查法、實(shí)地考察法等方法,收集與茶文化、鄉(xiāng)村旅游及兩者融合的文獻(xiàn)資料,為后文的研究奠定理論基礎(chǔ)。通過(guò)實(shí)地調(diào)查與問(wèn)卷調(diào)查等方法對(duì)曉起村的茶文化與鄉(xiāng)村旅游的融合發(fā)展情況進(jìn)行分析,對(duì)其中存在的問(wèn)題進(jìn)行探索,結(jié)合相關(guān)理論,據(jù)此提出相應(yīng)的茶文化鄉(xiāng)村旅游的提升策略。本文共分為以下幾個(gè)部分:第一部分,緒論。對(duì)本文的研究背景及意義進(jìn)行分析,對(duì)國(guó)內(nèi)外研究綜述進(jìn)行探索,提出本文的研究方法與主要內(nèi)容。第二部分為理論綜述。對(duì)本文涉及的核心概念及特征進(jìn)行分析,對(duì)體驗(yàn)經(jīng)濟(jì)理論、可持續(xù)發(fā)展理論及旅游文化理論進(jìn)行闡釋,為后文研究奠定理論基礎(chǔ)。第三部分對(duì)曉起村茶文化旅游進(jìn)行分析,對(duì)曉起村的發(fā)展現(xiàn)狀及茶文化旅游現(xiàn)狀進(jìn)行研究。第四部分,通過(guò)問(wèn)卷調(diào)查的方式來(lái)研究曉起村茶文化旅游的市場(chǎng)現(xiàn)狀,調(diào)查結(jié)果主要涉及游客出游行為特征分析、認(rèn)知度分析以及偏好分析。第五部分,茶文化鄉(xiāng)村旅游的提升策略。
[Abstract]:Tea culture is an important part of Chinese traditional culture. With the development of social economy, people begin to pay more attention to the consumption demand of spiritual level, and pay more attention to cultural consumption and ecological consumption. And gradually formed a rich and colorful tea culture tourism, but also an important rural tourism consumption. Under this background, taking the tea culture tourism of Xiao-qi village as the research object, this paper adopts the methods of literature, questionnaire, field investigation, and so on, to collect the literature and materials of tea culture, rural tourism and their fusion. To lay a theoretical foundation for the later study. Through field investigation and questionnaire survey, this paper analyzes the development of tea culture and rural tourism in Xiao-qi village, explores the existing problems, and combines with relevant theories. Accordingly put forward the corresponding promotion strategy of tea culture rural tourism. This article is divided into the following parts: the first part, introduction. The research background and significance of this paper are analyzed, the research summary at home and abroad is explored, and the research methods and main contents are put forward. The second part is a review of the theory. This paper analyzes the core concepts and characteristics of this paper, explains the experience economy theory, sustainable development theory and tourism culture theory, and lays a theoretical foundation for the later study. The third part analyzes the tourism of Xiao-qi village tea culture, and studies the present situation of the development and tourism of Xiao-qi village. The fourth part, through the way of questionnaire to study the market situation of Xiao-qi tea cultural tourism, the results mainly involve the characteristics of tourists' travel behavior, cognition analysis and preference analysis. The fifth part, the promotion strategy of tea culture rural tourism.
【學(xué)位授予單位】：江西農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：TS971;F327;F592.7

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