發(fā)布時間：2018-05-12 12:12

  本文選題：農(nóng)家樂旅游 + 客源調(diào)查　； 參考：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：上世紀(jì)80年代一些近城郊和旅游景區(qū)的周邊農(nóng)戶利用自有庭院、魚塘、果園和農(nóng)場場地開展面向城里人的經(jīng)營活動,這種全新的旅游形式后來被稱之為"農(nóng)家樂"。農(nóng)家樂以"吃農(nóng)家飯,住農(nóng)家屋,干農(nóng)家活,享農(nóng)家樂"為主要內(nèi)容,以展示民族風(fēng)情和民俗農(nóng)事為特色,為游客提供集游覽、體驗、娛樂等功能為一體的旅游活動。近年來農(nóng)家樂旅游越來越成為人們的生活新時尚,是旅游業(yè)中的重要組成部分,是農(nóng)民增加收入的重要途徑。為此,國內(nèi)學(xué)者也不乏對農(nóng)家樂旅游的研究。瑞安經(jīng)濟(jì)發(fā)達(dá),民營經(jīng)濟(jì)活躍,人民生活水平高,旅游業(yè)發(fā)展迅速,近幾年來瑞安的農(nóng)家樂旅游也蓬勃發(fā)展。為了更好地取長補(bǔ)短,發(fā)展瑞安農(nóng)家樂旅游業(yè),本文對國內(nèi)外的農(nóng)家樂旅游發(fā)展現(xiàn)狀進(jìn)行了初步研究,通過吸收其他學(xué)者己有成果,結(jié)合瑞安本地特點,從客源需求入手展開調(diào)查問卷分析瑞安農(nóng)家樂旅游市場,提出瑞安在發(fā)展農(nóng)家樂旅游過程中存在項目規(guī)劃不強(qiáng)、項目鄉(xiāng)土氣息表現(xiàn)不足、景點配套設(shè)施條件差、缺乏科學(xué)管理機(jī)制、規(guī)模較小、接待能力不足和當(dāng)?shù)刈灾螢橹鞯绕邆�函待解決的問題。論文還進(jìn)一步運用SWOT模型,分析了瑞安農(nóng)家樂旅游的優(yōu)勢、劣勢、機(jī)遇與挑戰(zhàn)。最后論文提出瑞安農(nóng)家樂旅游發(fā)展的對策:一是凸顯政府在農(nóng)家樂旅游發(fā)展中重要的主導(dǎo)、引導(dǎo)和指導(dǎo)職能,政府主導(dǎo)發(fā)展農(nóng)家樂旅游,主要從統(tǒng)一規(guī)劃、制定配套政策、加強(qiáng)基礎(chǔ)設(shè)施、擴(kuò)大宣傳推廣和培養(yǎng)優(yōu)秀旅游人才等方面入手;二是加強(qiáng)農(nóng)家樂業(yè)主經(jīng)營管理能力,主要是建議采取完善自身設(shè)施、豐富活動形式、提高從業(yè)人員服務(wù)水平、改善餐飲住宿環(huán)境、制定合理價格、加強(qiáng)對游客環(huán)保宣傳力度和加強(qiáng)行業(yè)自律協(xié)作。
[Abstract]:In the 1980s, some farmers around the suburbs and scenic spots used their own gardens, fish ponds, orchards and farms to carry out business activities for the city people. This new form of tourism was later referred to as "farmhouse music". The main content of Nongjiale is "eating peasant family food, living in farm house, doing farm work, enjoying farm joy", which is characterized by showing national customs and folk farming, and providing tourists with tourism, experience, entertainment and other functions as one of the tourist activities. In recent years, Nongjiayue tourism has become more and more popular in people's life. It is an important part of tourism industry and an important way for farmers to increase their income. For this reason, the domestic scholar also does not lack the research to the Nongjiayue traveling. Ryan's economy is developed, private economy is active, people's living standard is high, tourism industry is developing rapidly. In recent years, Ryan's Nongjiale tourism is booming. In order to make up for each other and develop the tourism industry in Ryan, this paper makes a preliminary study on the present situation of the tourism development of Nongjiale at home and abroad. By absorbing the achievements of other scholars and combining the local characteristics of Ryan, Starting from the demand of tourists, this paper analyzes the tourism market of Ruian Nongjiale, and points out that the project planning is not strong, the local atmosphere of the project is not enough, and the supporting facilities of scenic spots are poor in the process of developing Nongjiale tourism in Ryan. There are seven problems to be solved, such as lack of scientific management mechanism, small scale, insufficient reception capacity and local self-visiting. The paper also analyzes the advantages, disadvantages, opportunities and challenges of Ryan Nongjiale Tourism by using SWOT model. Finally, the paper puts forward the countermeasures of the tourism development in Ryan. First, it highlights the important leading, guiding and guiding function of the government in the development of the tourism of Nongjiale. The government leads the development of the tourism, mainly from the unified planning and formulating supporting policies. Strengthening infrastructure, expanding publicity and promotion, and training outstanding tourist talents; second, strengthening the management and management ability of owners of Nongjiale, mainly proposing to improve their own facilities, enrich the forms of activities, and improve the service level of employees. Improve dining and accommodation environment, set reasonable prices, strengthen environmental awareness to tourists and strengthen industry self-discipline cooperation.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.7;F323.4

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