本文選題：農(nóng)村科技服務(wù)超市 + 服務(wù)模式　； 參考：《南京農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：農(nóng)村科技服務(wù)是農(nóng)業(yè)科技推廣工作的重要組成部分。當(dāng)前,我國(guó)新型農(nóng)村科技服務(wù)模式的發(fā)展已呈現(xiàn)出多元類型。江蘇農(nóng)村科技服務(wù)超市是政府做主導(dǎo),引入現(xiàn)代超市的理念,將技術(shù)、成果、產(chǎn)品的信息集中整合到科技超市平臺(tái),成為農(nóng)民可看能及的商品,由此推動(dòng)農(nóng)村科技服務(wù)和科技成果轉(zhuǎn)化。本研究在國(guó)內(nèi)外農(nóng)業(yè)科技推廣和科技服務(wù)已有理論的基礎(chǔ)上,對(duì)江蘇農(nóng)村科技服務(wù)超市現(xiàn)有服務(wù)模式進(jìn)行了分析和評(píng)估。首先分析了江蘇農(nóng)村科技服務(wù)超市成立5年來(lái)現(xiàn)有宏觀大環(huán)境的優(yōu)勢(shì)因素、劣勢(shì)因素、威脅因素和機(jī)遇因素,構(gòu)建SWOT矩陣;然后對(duì)調(diào)研中受訪分店、便利店服務(wù)模式的基本情況進(jìn)行闡述和分析;最后運(yùn)用OLS最小二乘法構(gòu)建回歸模型,找出在年度考評(píng)、獎(jiǎng)補(bǔ)資金獎(jiǎng)勵(lì)、總店培訓(xùn)、基礎(chǔ)設(shè)施支持、工作信息化管理、總店宣傳服務(wù)6個(gè)因素中,最能影響分店、便利店對(duì)總店開(kāi)展服務(wù)滿意度的因素,并提出相應(yīng)的對(duì)策和建議。本文在研究江蘇農(nóng)村科技服務(wù)超市發(fā)展環(huán)境、分析服務(wù)模式、評(píng)估服務(wù)能力等方面均有創(chuàng)新。一是研究方法創(chuàng)新:現(xiàn)有的前人的研究均是從政策、理論角度入手,對(duì)科技超市的成立背景、建設(shè)標(biāo)準(zhǔn)、服務(wù)規(guī)范均有較為完善的闡述,但是對(duì)科技超市服務(wù)模式的運(yùn)行缺乏定量的分析。二是服務(wù)模式創(chuàng)新:江蘇農(nóng)村科技服務(wù)超市的建設(shè)是科技惠農(nóng)形式的新舉措、新思路,科技超市恰當(dāng)?shù)囊肓耸袌?chǎng)理論和人事考核理論,以連鎖分店、便利店的業(yè)態(tài)提供技術(shù)咨詢、專家服務(wù),這在全國(guó)屬于首創(chuàng)。三是考評(píng)體系創(chuàng)新:現(xiàn)行的科技超市考評(píng)體系是總店對(duì)分店、總店對(duì)便利店自上而下的評(píng)分體系,而本文提出從便利店對(duì)分店、便利店對(duì)總店、分店對(duì)總店即自下而上的考評(píng)標(biāo)準(zhǔn),這將進(jìn)一步完善江蘇省科技服務(wù)超市三級(jí)聯(lián)動(dòng)機(jī)制,將科技超市的作用發(fā)揮到最大化。
[Abstract]:Rural science and technology service is an important part of agricultural science and technology extension work. At present, the development of new rural science and technology service mode in our country has presented multiple types. Jiangsu rural science and technology service supermarket is led by the government, introducing the concept of modern supermarket, centralizing the information of technology, achievements and products into the platform of science and technology supermarket, and becoming a commodity that farmers can see and reach. This promotes the rural science and technology service and the science and technology achievement transformation. Based on the existing theories of agricultural science and technology extension and service at home and abroad, this paper analyzes and evaluates the existing service mode of Jiangsu rural science and technology service supermarket. This paper first analyzes the advantages, disadvantages, threats and opportunities of the existing macro environment of Jiangsu Rural Science and Technology Service supermarket in the past 5 years, and constructs the SWOT matrix. The basic situation of convenience store service model is expounded and analyzed. Finally, the regression model is constructed by using OLS least square method to find out the annual evaluation, award and compensation fund reward, general store training, infrastructure support, work information management, etc. Among the six factors of publicity and service, the most influential factors are the convenience store and the branch store, and the corresponding countermeasures and suggestions are put forward. This paper studies the development environment of Jiangsu rural science and technology service supermarket, analyzes the service model, and evaluates the service ability. First, the innovation of research methods: the existing previous studies are all from the policy, theoretical perspective, to the establishment of a scientific and technological supermarket background, construction standards, service norms have a relatively complete elaboration. However, there is a lack of quantitative analysis on the operation of the service mode of S & T supermarket. Second, the innovation of service mode: the construction of rural scientific and technological service supermarket in Jiangsu is a new measure in the form of scientific and technological benefits to agriculture. New ideas, scientific and technological supermarkets have properly introduced market theory and personnel assessment theory to chain stores. Convenience store format provides technical advice, expert services, this is the first in the country. The third is the innovation of the evaluation system: the current evaluation system of science and technology supermarket is the score system from the head store to the branch store, the headquarters store to the convenience store from the top down, and this article proposes from the convenience store to the branch store, the convenience store to the general store, The evaluation standard of branch stores is from bottom to top, which will further improve the three-level linkage mechanism of Jiangsu science and technology service supermarket and maximize the function of science and technology supermarket.
【學(xué)位授予單位】：南京農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.3

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