本文選題：現(xiàn)代農(nóng)業(yè)企業(yè) + 國(guó)際化��； 參考：《黑龍江大學(xué)》2015年碩士論文

【摘要】：在經(jīng)濟(jì)全球化越來(lái)越深入的趨勢(shì)下,在我國(guó)對(duì)外開放不斷深化的背景下,任何一個(gè)企業(yè)要獲得發(fā)展,必須把自己推向國(guó)際化的環(huán)境中。北大荒集團(tuán)盡管在國(guó)內(nèi)是農(nóng)業(yè)龍頭企業(yè),但如果不能更好地融入國(guó)際市場(chǎng),那么要取得更大的發(fā)展幾乎是不可能的。這意味著北大荒集團(tuán)的國(guó)際化無(wú)法回避。本文從北大荒集團(tuán)的投資環(huán)境、國(guó)際經(jīng)貿(mào)環(huán)境、合作環(huán)境三個(gè)層面分析了其國(guó)際化戰(zhàn)略現(xiàn)狀及存在的問(wèn)題,進(jìn)一步通過(guò)分析集團(tuán)國(guó)際化面臨的內(nèi)外部環(huán)境,明確了集團(tuán)面臨的機(jī)遇和挑戰(zhàn),也認(rèn)清了集團(tuán)具有的優(yōu)勢(shì)和劣勢(shì)。在此基礎(chǔ)上,提出了北大荒集團(tuán)拓展國(guó)際化戰(zhàn)略的目標(biāo)和重點(diǎn),以及為此需要進(jìn)行的戰(zhàn)略實(shí)施和保障的措施。提出這樣一個(gè)戰(zhàn)略,不僅可以為北大荒集團(tuán)國(guó)際化提供一個(gè)戰(zhàn)略選擇的方向,也可以為其他相關(guān)企業(yè)實(shí)施國(guó)際化戰(zhàn)略提供一些啟示。
[Abstract]:Under the trend of economic globalization and the deepening of our country's opening to the outside world, any enterprise must push itself into an international environment in order to develop. Although the Beidahuang Group is a leading agricultural enterprise at home, it is almost impossible to achieve greater development if it is not better integrated into the international market. This means that the internationalization of the Beidahuang Group cannot be avoided. This paper analyzes the present situation and existing problems of the international strategy of Beidahuang Group from three aspects of investment environment, international economic and trade environment and cooperation environment, and further analyzes the internal and external environment facing the group's internationalization. The opportunities and challenges faced by the group are clearly defined, and the advantages and disadvantages of the group are also recognized. On this basis, the paper puts forward the objectives and emphases of the strategy of expanding internationalization of Beidahuang Group, as well as the measures needed to implement and guarantee the strategy. Putting forward such a strategy can not only provide a strategic choice for the internationalization of Beidahuang Group, but also provide some enlightenment for other related enterprises to implement the internationalization strategy.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F324;F272

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1 孫立明;北大荒集團(tuán)國(guó)際化發(fā)展戰(zhàn)略研究[D];黑龍江大學(xué);2015年

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本文編號(hào)：1855919