本文選題：仙溪 + 鄉(xiāng)村旅游�。� 參考：《江西農(nóng)業(yè)大學(xué)》2017年碩士論文

【摘要】：自改革開(kāi)放以來(lái),中國(guó)經(jīng)濟(jì)快速穩(wěn)定的增長(zhǎng),人民群眾的生活水平也快速的提高,鄉(xiāng)村旅游逐漸成為大眾老百姓重要的休閑方式。近年來(lái)樂(lè)清市正在全市全面加速推進(jìn)“五市六城”的建設(shè)速度,通過(guò)發(fā)展生態(tài)綠色經(jīng)濟(jì)助推全市經(jīng)濟(jì)轉(zhuǎn)型升級(jí),各地基層政府也積極響應(yīng)號(hào)召,開(kāi)始大力地開(kāi)發(fā)符合各自地區(qū)的旅游發(fā)展模式,仙溪鎮(zhèn)是樂(lè)清市生態(tài)鄉(xiāng)鎮(zhèn)之一,水清山秀,樹(shù)立“把綠水青山變成金山銀山”的想法,以“山城水鄉(xiāng)美麗仙溪”為目標(biāo)發(fā)展仙溪鎮(zhèn)的鄉(xiāng)村旅游。因此,如何充分發(fā)揮仙溪鎮(zhèn)的自然資源,發(fā)展仙溪鎮(zhèn)的鄉(xiāng)村旅游發(fā)展成為了一項(xiàng)亟待解決的重大課題。本文從鄉(xiāng)村旅游開(kāi)發(fā)的意義和研究背景入手,在參考了大量國(guó)內(nèi)外與鄉(xiāng)村旅游發(fā)展有關(guān)的經(jīng)驗(yàn)和啟示等研究的基礎(chǔ)上,明確了對(duì)鄉(xiāng)村旅游開(kāi)發(fā)的研究后,吸收國(guó)內(nèi)外多個(gè)地方的鄉(xiāng)村旅游開(kāi)發(fā)經(jīng)驗(yàn),并進(jìn)行實(shí)地走訪、調(diào)研等方式了解仙溪鎮(zhèn)轄區(qū)內(nèi)的鄉(xiāng)村旅游開(kāi)發(fā)和游客的基本情況,對(duì)仙溪鎮(zhèn)開(kāi)發(fā)發(fā)展鄉(xiāng)村旅游的優(yōu)勢(shì)、劣勢(shì)、機(jī)遇、危險(xiǎn)等應(yīng)用SWOT分析法進(jìn)行綜合分析,并根據(jù)分析的結(jié)果對(duì)仙溪鎮(zhèn)進(jìn)一步發(fā)展鄉(xiāng)村旅游提出相應(yīng)的建議。本論文研究結(jié)果主要如下:1、仙溪鎮(zhèn)旅游發(fā)展的內(nèi)部?jī)?yōu)勢(shì):包括優(yōu)越的自然環(huán)境和豐富的旅游資源;交通優(yōu)勢(shì);地方政府重視建設(shè)與旅游開(kāi)發(fā)。2、仙溪鎮(zhèn)旅游發(fā)展的內(nèi)部劣勢(shì):包括開(kāi)發(fā)較晚,客源主要來(lái)自本地;旅游宣傳還不到位;公共設(shè)施配套未完善;易受天氣條件影響。3、仙溪鎮(zhèn)旅游發(fā)展面臨的外部機(jī)遇:包括鄉(xiāng)村旅游大發(fā)展帶來(lái)的機(jī)遇;政府重視鄉(xiāng)村旅游開(kāi)發(fā)帶來(lái)的機(jī)遇;鄉(xiāng)村旅游游客的體驗(yàn)需求越來(lái)越突出。4、仙溪鎮(zhèn)旅游發(fā)展面臨的外部威脅:包括同類旅游產(chǎn)品的競(jìng)爭(zhēng);其他類型旅游產(chǎn)品的競(jìng)爭(zhēng)。5、對(duì)仙溪鎮(zhèn)鄉(xiāng)村旅游的游客情況調(diào)查分析,結(jié)果發(fā)現(xiàn):仙溪鎮(zhèn)鄉(xiāng)村旅游目前的游客群體還是主要來(lái)自仙溪鎮(zhèn)本地和樂(lè)清市其他鎮(zhèn)街,樂(lè)清市以外的游客所在比例不高;仙溪鎮(zhèn)鄉(xiāng)村旅游目前游客主要的群體是來(lái)自各鄉(xiāng)鎮(zhèn)的及市區(qū)。此外了解了游客的職業(yè)構(gòu)成、信息獲取渠道、出行方式等;還采集了游客對(duì)公共設(shè)施、交通、信息溝通的建議等數(shù)據(jù)。6、針對(duì)存在的問(wèn)題提出仙溪鎮(zhèn)進(jìn)一步開(kāi)發(fā)鄉(xiāng)村旅游的對(duì)策:包括爭(zhēng)取政策加重扶持,如土地政策、財(cái)政政策;完善規(guī)劃整合建設(shè);打造特色強(qiáng)化宣傳;加強(qiáng)合作協(xié)同開(kāi)發(fā)
[Abstract]:Since the reform and opening up, China's economy has been growing rapidly and steadily, and the people's living standards have also been raised rapidly. Rural tourism has gradually become an important leisure mode for the masses. In recent years, Yueqing has been speeding up the construction of "five cities and six cities" in an all-round way in the city, promoting the transformation and upgrading of the city's economy through the development of an ecological green economy, and local grass-roots governments have also responded positively to the call. Began to vigorously develop tourism development models that are in line with their respective regions. Xianxi Town is one of the ecological towns in Yueqing City. The idea of "turning green water and green mountains into Jinshan Silver Mountain" has been set up. Take "mountain city waterway beautiful Xianxi" as the goal to develop the rural tourism of Xianxi town. Therefore, how to give full play to the natural resources of Xianxi Town and develop the rural tourism of Xianxi Town has become an important subject to be solved. This paper begins with the significance and research background of rural tourism development, and on the basis of referring to a large number of domestic and foreign experiences and revelations related to the development of rural tourism, it clarifies the research on rural tourism development. To absorb the experience of rural tourism development in many places at home and abroad, and to conduct field visits, research and other methods to understand the basic situation of rural tourism development and tourists in Xianxi Town area, and the advantages and disadvantages of developing and developing rural tourism in Xianxi Town. Opportunity, danger and so on are analyzed by SWOT method, and some suggestions are put forward for further development of rural tourism in Xianxi Town according to the results of the analysis. The main results of this paper are as follows: 1, the internal advantages of the tourism development of Xianxi Town: including the superior natural environment and rich tourism resources, the advantages of transportation; Local governments attach importance to the construction and tourism development. 2. The internal disadvantages of the tourism development of Xianxi Town are: the late development, the main source of tourists from local, the lack of tourism publicity, the imperfect of public facilities; The external opportunities for the tourism development of Xianxi Town include the opportunities brought by the great development of rural tourism, the opportunities that the government attaches importance to the development of rural tourism, and the external opportunities that Xianxi Town faces with the influence of weather conditions. The external threats to the tourism development of Xianxi Town include the competition of the similar tourism products, the competition of other types of tourism products, and the investigation and analysis of the tourist situation of the rural tourism in Xianxi Town. The results show that the current tourist group of Xianxi Town is mainly from Xianxi Town and other town streets of Yueqing City, but the proportion of tourists outside Yueqing City is not high. Xianxi Town Rural Tourism at present the main group of tourists are from various towns and urban areas. In addition, we learned about the professional composition of tourists, the channels for obtaining information, the way they travel, and so on. They also collected tourists' views on public facilities and transportation. According to the suggestion of information communication, the author puts forward the countermeasures of further development of rural tourism in Xianxi Town, including striving for more policy support, such as land policy, fiscal policy, perfect planning and integration construction, building up special features and strengthening propaganda; Strengthening cooperative and collaborative development
【學(xué)位授予單位】：江西農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7;F327

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本文編號(hào)：1811623