本文選題：農(nóng)民　切入點(diǎn)：農(nóng)業(yè)網(wǎng)站　出處：《沈陽(yáng)農(nóng)業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著信息技術(shù)的不斷創(chuàng)新及普及,社會(huì)經(jīng)濟(jì)發(fā)展與信息化的聯(lián)系越來(lái)越密切,社會(huì)經(jīng)濟(jì)發(fā)展與信息化的聯(lián)系越來(lái)越密切,社會(huì)生活的方方面面幾乎都處于信息化的改革中。農(nóng)業(yè)作為國(guó)家生產(chǎn)的重要性基礎(chǔ)行業(yè),也與時(shí)俱進(jìn)的處于信息化發(fā)展趨勢(shì)中。農(nóng)業(yè)信息網(wǎng)站是農(nóng)業(yè)信息化的重要部分,也是社會(huì)團(tuán)體及農(nóng)戶,展示形象、宣傳產(chǎn)品、學(xué)習(xí)農(nóng)業(yè)技術(shù)的重要手段和陣地。農(nóng)業(yè)網(wǎng)站作為農(nóng)業(yè)信息化建設(shè)中的重要角色,引導(dǎo)廣大農(nóng)民邁入信息化的大市場(chǎng)中,在中國(guó)農(nóng)業(yè)信息化進(jìn)程中起著關(guān)鍵的作用。農(nóng)民作為農(nóng)業(yè)網(wǎng)站的使用群體,對(duì)于農(nóng)業(yè)網(wǎng)站的認(rèn)知和使用依然缺乏了解,因此應(yīng)該讓農(nóng)民了解和認(rèn)識(shí)農(nóng)業(yè)網(wǎng)站,并在農(nóng)民本身的生產(chǎn)、生活等方面方面有何重要作用,增加農(nóng)民使用農(nóng)業(yè)網(wǎng)站的頻率。本文在通過(guò)相關(guān)文獻(xiàn)閱讀的基礎(chǔ)上,以及對(duì)農(nóng)業(yè)網(wǎng)站相關(guān)資料的收集,確定相關(guān)研究方向與方案。本文選擇遼寧省朝陽(yáng)市凌源市作為調(diào)查地點(diǎn),了解農(nóng)民互聯(lián)網(wǎng)使用現(xiàn)狀,通過(guò)查閱文獻(xiàn)法、問(wèn)卷調(diào)查法和描述性統(tǒng)計(jì)分析法,分析農(nóng)民對(duì)農(nóng)業(yè)網(wǎng)站的認(rèn)知和使用行為,揭示農(nóng)民對(duì)農(nóng)業(yè)網(wǎng)站的認(rèn)知狀況及使用狀況,在此情況下通過(guò)使用行為分析其影響因素,并以金農(nóng)網(wǎng)為例,具體分析農(nóng)民對(duì)金農(nóng)網(wǎng)認(rèn)知和使用行為。研究發(fā)現(xiàn),在農(nóng)民對(duì)農(nóng)業(yè)網(wǎng)站認(rèn)知方面,農(nóng)民雖然對(duì)代表性農(nóng)業(yè)網(wǎng)站知道較多,但是農(nóng)業(yè)網(wǎng)站了解程度還有待進(jìn)一步提高,與此同時(shí)多數(shù)農(nóng)民表示農(nóng)業(yè)網(wǎng)站難易程度一般對(duì)其幫助較大,可以接受并能夠?qū)W會(huì),對(duì)農(nóng)業(yè)網(wǎng)站有濃厚興趣。在農(nóng)民使用農(nóng)業(yè)網(wǎng)站方面,手機(jī)成為農(nóng)民使用農(nóng)業(yè)網(wǎng)站的主要設(shè)備,但是農(nóng)民使用農(nóng)業(yè)網(wǎng)站頻率偏低,持續(xù)時(shí)間不長(zhǎng),僅僅停留在登錄或?yàn)g覽,農(nóng)民使用的農(nóng)業(yè)網(wǎng)站功能及內(nèi)容呈現(xiàn)出簡(jiǎn)單化,單一化特征。在案例研究方面,通過(guò)對(duì)金農(nóng)網(wǎng)的認(rèn)知和使用行為分析,得出關(guān)于網(wǎng)站認(rèn)知和使用行為方面相關(guān)啟示,并對(duì)金農(nóng)網(wǎng)信息服務(wù)方面提出調(diào)整網(wǎng)站服務(wù)對(duì)象,完善網(wǎng)站服務(wù)建設(shè),提高網(wǎng)站信息服務(wù)質(zhì)量,增強(qiáng)核心競(jìng)爭(zhēng)力,進(jìn)行網(wǎng)站構(gòu)思創(chuàng)新,完善網(wǎng)站總體設(shè)計(jì)等建議。本文認(rèn)為,影響農(nóng)民使用農(nóng)業(yè)網(wǎng)站的主要因素,包括農(nóng)民基本特征因素、信息因素、網(wǎng)絡(luò)設(shè)施條件因素和社會(huì)環(huán)境因素等四個(gè)方面。具體而言,農(nóng)民使用農(nóng)業(yè)網(wǎng)站一是受文化程度的影響,二是是受技術(shù)培訓(xùn)、信息獲取途徑在內(nèi)的信息因素影響,三是是受農(nóng)民家中裝有寬帶網(wǎng)絡(luò)及無(wú)線路由器、擁有手機(jī)或電腦等在內(nèi)的網(wǎng)絡(luò)基礎(chǔ)設(shè)施條件的影響,四是受農(nóng)民本身職業(yè)類型、人際關(guān)系、廣告和國(guó)家政策等在內(nèi)的社會(huì)環(huán)境的影響。通過(guò)本次研究,了解農(nóng)民對(duì)農(nóng)業(yè)網(wǎng)站認(rèn)知和使用行為,得出農(nóng)民使用農(nóng)業(yè)網(wǎng)站的影響因素,并在此基礎(chǔ)上為如何提升農(nóng)民信息化能力提出合理化建議。
[Abstract]:With the continuous innovation and popularization of information technology, with the social and economic development and the information technology is becoming more and more closely, with the development of social economy and the information technology is becoming more and more closely, all aspects of social life are almost in the reform of information technology in agriculture. As the foundation industry of national production, the development trend is also advancing with the times in the information.. agricultural information website is an important part of agricultural informatization, but also social organizations and farmers, to display the image, promotional products, an important means of learning and position of agricultural technology. The agricultural website as an important role in agricultural information construction, guide farmers into the information market, plays a key role in China agricultural informatization in the process of farmers. As agricultural websites use group for cognition and the use of agricultural websites still lack of understanding, it should allow the farmers to understand And the understanding of agricultural website, and in the production of farmers, what an important role and other aspects of life, increase farmers to use agricultural site frequency. In this paper, through literature reading, and the collection of agricultural website related data, determine the research direction and method. This paper chooses Chaoyang City Lingyuan city of Liaoning Province as investigation where farmers understand the Internet use of the status quo, through literature method, questionnaire survey method and statistical analysis method, analysis of farmers' cognition of agricultural websites and use behavior, reveal the cognitive status of agricultural network station and using condition, in this case through the analysis of the influence factors of using behavior, and to McKinnon network as an example the analysis of gold farmers, agricultural net cognition and behavior. The study found that farmers in the cognition of agricultural website, although the farmers on behalf of agriculture website to know more, But the agricultural website level remains to be further improved, at the same time most farmers agriculture website ease to help large, can accept and can learn, have a strong interest in the agricultural website. In terms of farmers to use agricultural website, mobile phone has become the main equipment for farmers to use agricultural sites, but farmers to use agricultural sites of low frequency, duration time is not long, just stay in the login or browsing the website function and content, the agricultural farmers use shows a simple, single feature. In the case study, through cognition and usage of Jin Nong network analysis, draw relevant Revelation on the website of cognitive and behavior, and puts forward the adjustment of website service objects to McKinnon network information service, improve service website construction, improve website information service quality, enhance the core competitiveness of the website design innovation, end Good website design and so on. This paper argues that the main factors affecting farmers to use agricultural sites, including the basic characteristics of farmers' factors, information factors, four aspects of network infrastructure and social environment factors. Specifically, farmers to use agricultural website is affected by the degree of two, is a technical training access to information information, factors of influence, the three is a farmer home equipped with broadband network and wireless router, network infrastructure has a mobile phone or computer, the four is affected by the farmers themselves occupation type, interpersonal relationship, influence of advertising and national policy, the social environment through the research. Understanding of agricultural website, cognition and behavior, factors that influence farmers to use agricultural website, and on this basis to put forward reasonable how to improve farmers' information ability Suggestion.

【學(xué)位授予單位】：沈陽(yáng)農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F323.3

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 ;《農(nóng)業(yè)新技術(shù)》向讀者推薦的十大農(nóng)業(yè)網(wǎng)站[J];農(nóng)業(yè)新技術(shù);2004年S1期

2 何加正;;現(xiàn)代化進(jìn)程中農(nóng)業(yè)網(wǎng)站任重道遠(yuǎn)[J];科技資訊;2004年10期

3 ;2006中國(guó)農(nóng)業(yè)網(wǎng)站100強(qiáng)評(píng)選正式啟動(dòng)[J];農(nóng)業(yè)環(huán)境與發(fā)展;2006年05期

4 ;中國(guó)電腦農(nóng)業(yè)網(wǎng)站名錄[J];農(nóng)業(yè)網(wǎng)絡(luò)信息;2006年11期

5 范繼征;楊錦忠;;我國(guó)農(nóng)業(yè)網(wǎng)站用戶群針對(duì)性低產(chǎn)生的原因與解決辦法[J];農(nóng)業(yè)網(wǎng)絡(luò)信息;2007年02期

6 張魁林;;農(nóng)業(yè)網(wǎng)站的核心競(jìng)爭(zhēng)力[J];互聯(lián)網(wǎng)天地;2008年03期

7 ;我國(guó)農(nóng)業(yè)網(wǎng)站基本情況[J];致富天地;2001年08期

8 尹發(fā)躍;農(nóng)業(yè)網(wǎng)站信息化資源的開(kāi)發(fā)與利用[J];蘇南科技開(kāi)發(fā);2004年04期

9 趙曉鴻;中國(guó)農(nóng)業(yè)網(wǎng)站的現(xiàn)狀與出路[J];經(jīng)濟(jì)師;2005年09期

10 周義桃,周?chē)?guó)民;我國(guó)農(nóng)業(yè)網(wǎng)站發(fā)展現(xiàn)狀與趨勢(shì)[J];農(nóng)業(yè)圖書(shū)情報(bào)學(xué)刊;2005年02期

相關(guān)會(huì)議論文 前1條

1 孟祥光;沈佐銳;;“三農(nóng)”信息服務(wù)的民營(yíng)發(fā)展模式——金農(nóng)網(wǎng)的案例研究[A];中國(guó)農(nóng)業(yè)信息科技創(chuàng)新與學(xué)科發(fā)展大會(huì)論文匯編[C];2007年

相關(guān)重要報(bào)紙文章 前10條

1 國(guó)立;中國(guó)農(nóng)業(yè)網(wǎng)絡(luò)的現(xiàn)狀[N];中國(guó)鄉(xiāng)鎮(zhèn)企業(yè)報(bào);2000年

2 通訊員 王永虹;南澗電腦農(nóng)業(yè)網(wǎng)架起農(nóng)民增收的金橋[N];大理日?qǐng)?bào)(漢);2006年

3 李勇敢;農(nóng)業(yè)網(wǎng)站應(yīng)做好規(guī)劃[N];光明日?qǐng)?bào);2001年

4 記者　嚴(yán)存義;農(nóng)業(yè)網(wǎng)站成新寵訪問(wèn)人數(shù)超百萬(wàn)[N];甘肅日?qǐng)?bào);2005年

5 江西農(nóng)業(yè)大學(xué)圖書(shū)館 王小雄;網(wǎng)上咋找農(nóng)業(yè)信息？[N];農(nóng)民日?qǐng)?bào);2004年

6 人民日?qǐng)?bào)社網(wǎng)絡(luò)中心主任、人民網(wǎng)總裁 何加正;現(xiàn)代化進(jìn)程中農(nóng)業(yè)網(wǎng)站任重道遠(yuǎn)[N];農(nóng)民日?qǐng)?bào);2004年

7 周艷俠;2006中國(guó)農(nóng)業(yè)網(wǎng)站百?gòu)?qiáng)評(píng)選即將頒獎(jiǎng)[N];大眾科技報(bào);2006年

8 陳靜;2006中國(guó)農(nóng)業(yè)網(wǎng)站100強(qiáng)出爐[N];農(nóng)民日?qǐng)?bào);2007年

9 記者 崔立勇;農(nóng)業(yè)網(wǎng)站評(píng)出百?gòu)?qiáng)[N];中國(guó)經(jīng)濟(jì)導(dǎo)報(bào);2008年

10 周艷俠;2007農(nóng)業(yè)網(wǎng)站100強(qiáng)出爐[N];科技日?qǐng)?bào);2008年

相關(guān)碩士學(xué)位論文 前6條

1 王曉丹;陜西省商洛市政府類農(nóng)業(yè)網(wǎng)站調(diào)查分析與構(gòu)建[D];西北農(nóng)林科技大學(xué);2017年

2 李凱儒;農(nóng)民對(duì)農(nóng)業(yè)網(wǎng)站認(rèn)知和使用行為調(diào)查分析[D];沈陽(yáng)農(nóng)業(yè)大學(xué);2017年

3 瞿曉靜;農(nóng)業(yè)網(wǎng)站的比較研究[D];四川大學(xué);2005年

4 閆曉美;基于IA的農(nóng)業(yè)網(wǎng)站分析與評(píng)價(jià)[D];山西大學(xué);2012年

5 趙文忠;WEB挖掘在農(nóng)業(yè)網(wǎng)站的應(yīng)用研究[D];東北農(nóng)業(yè)大學(xué);2008年

6 胡瓊;農(nóng)業(yè)網(wǎng)站科技信息智能采編系統(tǒng)研究[D];華中農(nóng)業(yè)大學(xué);2010年

，

本文編號(hào)：1653388