本文選題：天祝白牦牛產(chǎn)業(yè)　切入點：發(fā)展戰(zhàn)略　出處：《西北民族大學》2017年碩士論文　論文類型：學位論文

【摘要】：天祝是一個以畜牧業(yè)為主的少數(shù)民族自治縣,有著"白牦牛故鄉(xiāng)"的美稱。從清朝嘉慶年間,天祝牧民就已經(jīng)了解天祝白牦牛的經(jīng)濟價值,并開始重視對白牦牛的繁育工作。改革開放以后,國家及政府更加注重對天祝白牦牛產(chǎn)業(yè)的發(fā)展,將其列為天祝的優(yōu)勢產(chǎn)業(yè)、主導產(chǎn)業(yè)以及支撐天�？h域經(jīng)濟的支柱產(chǎn)業(yè)。經(jīng)歷30多年的發(fā)展,天祝白牦牛產(chǎn)業(yè)取得了突破性的進展。隨著天祝白牦牛的培育、擴繁技術不斷成熟,天祝白牦牛數(shù)量不斷增長,為產(chǎn)業(yè)的發(fā)展奠定了基礎。但隨著而來的弊端也日益凸顯,例如受傳統(tǒng)文化的影響,粗放式經(jīng)營導致天祝白牦牛產(chǎn)業(yè)出現(xiàn)品種與產(chǎn)量差異大、產(chǎn)業(yè)規(guī)模小、農牧民知識技能短缺、質量與差異大、品牌效應差等內部劣勢問題,以及來自其他牦牛產(chǎn)品對天祝白牦牛產(chǎn)業(yè)的沖擊、進口肉牛對國內肉牛牦牛市場的沖擊、地理標志的申請與產(chǎn)業(yè)發(fā)展之間的矛盾、統(tǒng)籌規(guī)劃、保護與開發(fā)不利以及市場經(jīng)濟低迷,產(chǎn)業(yè)出口阻力大等外部威脅。因此,如何加快天祝白牦牛產(chǎn)業(yè)的轉型升級,增強產(chǎn)業(yè)的競爭力,加強品牌效應、實現(xiàn)天祝白牦牛產(chǎn)業(yè)從量到質的提升,這成為天祝白牦牛產(chǎn)業(yè)亟待解決的問題。本研究首先基于國內外關于畜牧業(yè)發(fā)展角度、特色農業(yè)角度、特色產(chǎn)業(yè)角度等方面的研究文獻和相關理論,對其進行梳理和回顧;其次從全國牦牛產(chǎn)業(yè)的概況整體了解牦牛的發(fā)展趨勢,并從天祝牦牛產(chǎn)業(yè)的發(fā)展歷程和現(xiàn)狀的分析中,總結天祝白牦牛產(chǎn)業(yè)發(fā)展的SWOT內外部各因素,結合以上內容確定優(yōu)勢、劣勢、機會、威脅的具體構成要素;第三,通過專家調查法確定層次結構表中方案層的實際強度,而在專家的選擇方面,從研究白牦牛產(chǎn)業(yè)培育的畜牧局、加工生產(chǎn)白牦牛產(chǎn)品的企業(yè)以及從事相關部門的政府領導這三個領域選擇較具有權威的專家進行問卷調查,再采用德爾菲法確定各優(yōu)勢、劣勢、機遇、威脅矩陣的具體強度;第四,借助yaahP10.5軟件中對群體決策的計算功能,得出天祝縣白牦牛產(chǎn)業(yè)發(fā)展戰(zhàn)略組內組間的比較矩陣,進行層次分析,通過層次排序和一致性檢驗,確定各因素組對于戰(zhàn)略選擇的重要性,綜合應用SWOT-AHP戰(zhàn)略選擇的方法,確定天祝白牦牛產(chǎn)業(yè)發(fā)展的SO機會型戰(zhàn)略。最后,綜合以上分析結果,利用眾多的外部機遇來優(yōu)化內部的優(yōu)勢,提出天祝白牦牛產(chǎn)業(yè)發(fā)展的戰(zhàn)略建議。
[Abstract]:Tianzhu is a minority autonomous county dominated by animal husbandry, which has the reputation of "the hometown of white yaks." since the Qing Dynasty Jiaqing period, Tianzhu herdsmen have known the economic value of Tianzhu white yaks. And began to attach importance to the breeding of white yaks. After the reform and opening up, the state and the government paid more attention to the development of the Tianzhu white yak industry and listed it as the dominant industry of Tianzhu. After more than 30 years of development, Tianzhu white yak industry has made a breakthrough progress. With the cultivation of Tianzhu white yak, the technology of expansion and propagation has been maturing. The increasing number of Tianzhu white yaks has laid the foundation for the development of the industry. However, with the development of the industry, the disadvantages have become increasingly prominent. For example, under the influence of traditional culture, extensive management has led to a great difference in the variety and yield of the Tianzhu white yak industry. Small scale of industry, shortage of knowledge and skills of farmers and herdsmen, large quality and difference, poor brand effect and other internal inferiority problems, as well as the impact of other yak products on Tianzhu white yak industry, and the impact of imported beef cattle on the domestic beef yak market. The contradiction between the application for geographical indications and the development of the industry, the overall planning, the unfavorable protection and development, the downturn in the market economy and the heavy resistance to industrial exports, etc. Therefore, how to speed up the transformation and upgrading of the Tianzhu white yak industry, Enhancing the competitiveness of the industry, strengthening the brand effect and realizing the upgrading of Tianzhu white yak industry from quantity to quality have become the urgent problems to be solved in Tianzhu white yak industry. Firstly, this study is based on the development of animal husbandry at home and abroad. From the angle of characteristic agriculture, the angle of characteristic industry and other aspects of research literature and related theories, carding and reviewing them. Secondly, from the general situation of the national yak industry, we can understand the development trend of yak as a whole. And from the development of Tianzhu yak industry and the analysis of the current situation, summed up the Tianzhu white yak industry development of internal and external factors, combined with the above content to determine the strengths, weaknesses, opportunities, threats specific elements; third, Through the method of expert investigation, the actual intensity of the scheme layer in the hierarchy table is determined. In the selection of experts, the animal husbandry bureau that studies the breeding of white yak industry, The enterprises processing and producing white yak products and the government leaders engaged in the relevant departments choose experts with authority to carry on the questionnaire survey. Then the Delphi method is used to determine the specific strength of the strengths, weaknesses, opportunities and threat matrices; In 4th, with the help of the calculation function of group decision in yaahP10.5 software, the comparative matrix among the groups of the white yak industry development strategy group in Tianzhu County was obtained, and the hierarchy analysis was carried out, and the hierarchy sort and consistency test were carried out. Determine the importance of each factor group for strategic choice, synthetically apply the method of SWOT-AHP strategic choice, determine the so opportunity strategy for the development of Tianzhu white yak industry. Finally, synthesize the above analysis results, Taking advantage of many external opportunities to optimize the internal advantages, the paper puts forward some strategic suggestions for the development of Tianzhu white yak industry.
【學位授予單位】：西北民族大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F326.3

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