【摘要】：旅游體驗(yàn)時代背景下,旅游逐漸趨向于體驗(yàn)化、互動化。旅游的本質(zhì)就是體驗(yàn)。城市濕地公園作為連接人類與自然的紐帶,是現(xiàn)在都市人需要的旅游體驗(yàn)之地。為了滿足不同游客的體驗(yàn)需求,城市濕地公園的設(shè)計(jì)應(yīng)將旅游體驗(yàn)的理念貫穿到整個產(chǎn)品的設(shè)計(jì)之中,讓游客產(chǎn)生愉悅而難忘的體驗(yàn),進(jìn)而提高游客的滿意度。這需要從旅游體驗(yàn)的角度研究城市濕地公園的游客滿意度情況,進(jìn)而提煉出提高游客滿意度的方法策略。 本研究在相關(guān)文獻(xiàn)梳理的基礎(chǔ)上,以旅游體驗(yàn)的視角為切入點(diǎn),立足游客角度,分析了游客體驗(yàn)的滿意度現(xiàn)狀,最后提出提高游客滿意度的建議。本研究結(jié)合問卷調(diào)查和訪談等研究方法,獲取實(shí)證研究數(shù)據(jù)。通過SPSS統(tǒng)計(jì)分析軟件對數(shù)據(jù)進(jìn)行分析處理以驗(yàn)證研究假設(shè)。研究結(jié)果表明,城市濕地公園游客體驗(yàn)因子的構(gòu)成要素主要包括服務(wù)體驗(yàn)、景觀體驗(yàn)、活動體驗(yàn)、設(shè)施體驗(yàn)、情感體驗(yàn)五個方面；游客體驗(yàn)因子與游客總體滿意度顯著相關(guān)；不同屬性的游客在旅游體驗(yàn)方面存在差異；游客游覽前的期望與游覽后的滿意度存在顯著差異�；谏鲜龇治�,本文從準(zhǔn)確定位目標(biāo)市場、挖掘潛在游客,充分利用游客正向口碑、注重旅游地品牌推廣,完善城市濕地公園全方位的旅游體驗(yàn)等方面提出了基于旅游體驗(yàn)的城市濕地公園的經(jīng)營建議。
[Abstract]:Under the background of tourism experience, tourism gradually tends to experience and interact. The essence of tourism is experience. Urban Wetland Park, as a link between human and nature, is a tourist experience city people need. In order to meet the needs of different tourists, the design of urban wetland park should incorporate the concept of tourism experience into the design of the whole product, so that tourists can produce pleasant and unforgettable experiences, so as to improve the satisfaction of tourists. This need to study the tourist satisfaction of the urban wetland park from the perspective of tourism experience, and then extract the methods and strategies to improve the tourist satisfaction. On the basis of combing the relevant literature, this paper analyzes the current situation of tourists' satisfaction from the perspective of tourism experience and tourists' perspective, and finally puts forward some suggestions to improve tourists' satisfaction. This study combines questionnaire survey and interview and other research methods to obtain empirical research data. The data are analyzed and processed by SPSS statistical analysis software to verify the research hypothesis. The results show that the components of tourist experience factor in urban wetland park include service experience, landscape experience, activity experience, facility experience and emotional experience, and the tourist experience factor is significantly related to the overall satisfaction of tourists. There are differences in tourism experience between tourists with different attributes, and there is a significant difference between the expectation of tourists before and after the tour, and there is a significant difference in the satisfaction of tourists after the tour. Based on the above analysis, this article from the accurate positioning of the target market, mining potential tourists, make full use of tourists to the word-of-mouth, pay attention to the promotion of tourist brand, The management suggestions of urban wetland park based on tourism experience are put forward in order to improve the all-round tourism experience of urban wetland park.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592;F224

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王歡;;淺議提高導(dǎo)游服務(wù)質(zhì)量的途徑[J];絲綢之路;2011年12期

2 吳紅超;;基于游客滿意度的旅游體驗(yàn)設(shè)計(jì)[J];傳承;2008年16期

3 柴丹丹;;從旅游體驗(yàn)角度探析少林寺的深度開發(fā)[J];中國集體經(jīng)濟(jì);2009年15期

4 黃載杰;張?jiān)剿?;論旅游體驗(yàn)差異因子及應(yīng)對策略[J];魅力中國;2009年28期

5 劉s，

本文編號：2463269