【摘要】：隨著體驗(yàn)經(jīng)濟(jì)時代的到來,旅游者外出旅游的經(jīng)驗(yàn)日漸豐富,旅游消費(fèi)觀念也越來越成熟,人們除了對旅游活動參與性有較高的需求之外,還對旅游過程中所涉及的紀(jì)念品、購物的環(huán)境等均是提出了更高的體驗(yàn)要求。旅游紀(jì)念品是一個區(qū)域旅游資源的重要組成部分,其好壞已經(jīng)成為評定一個地區(qū)旅游是否發(fā)達(dá)的重要指標(biāo)。在國外,旅游紀(jì)念品收入往往占旅游總收入的一半,甚至更多,但是我國旅游紀(jì)念品的發(fā)展由于種種原因,其所產(chǎn)生的收入只占旅游總收入的1/3,與外國還存在著很大差距。這種現(xiàn)象與快速發(fā)展的旅游業(yè)顯然是不相適應(yīng)的,如何提高旅游紀(jì)念品的吸引力,增加旅游紀(jì)念品的文化內(nèi)涵,讓游客能買到心儀的產(chǎn)品,并在購物過程中得到“暢爽”的感覺,已成為旅游發(fā)展研究的熱門話題。 本文主要以福州市旅游紀(jì)念品開發(fā)為主要研究對象,通過對福州市旅游紀(jì)念品開發(fā)的現(xiàn)狀、文化資源、旅游者購買紀(jì)念品行為等的分析,以旅游、文化、體驗(yàn)交融互滲作為切入點(diǎn)進(jìn)行探討,從突出地方特色、提升文化內(nèi)涵、樹立品牌意識、加強(qiáng)購物體驗(yàn)、加快產(chǎn)品創(chuàng)新、加強(qiáng)營銷與規(guī)范管理等六個方面提出若干建議,試圖為促進(jìn)福州旅游紀(jì)念品開發(fā)及市場的拓展提供決策參考。
[Abstract]:With the arrival of the era of experience economy, tourists have more and more experience in traveling, and the concept of tourism consumption has become more and more mature. In addition to the high demand for participation in tourism activities, people also have a high demand for souvenirs involved in the process of tourism. Shopping environment and so on are put forward higher experience requirements. Tourism souvenir is an important part of regional tourism resources, and its quality has become an important index to evaluate whether a region tourism is developed or not. In foreign countries, tourism souvenir income often accounts for half of the total tourism income, or even more. However, due to various reasons, the income generated by the development of tourist souvenirs in China accounts for only 1 / 3 of the total tourism income. There is still a big gap with foreign countries. This phenomenon is obviously not compatible with the rapid development of tourism. How to improve the attraction of tourist souvenirs, increase the cultural connotation of tourist souvenirs, so that tourists can buy the products they like? And in the process of shopping get the feeling of "smooth", has become a hot topic in the study of tourism development. This paper mainly focuses on the development of tourism souvenirs in Fuzhou. Through the analysis of the current situation of tourism souvenir development in Fuzhou, cultural resources, tourists' purchase of souvenirs, and so on, this paper aims at tourism, culture, and so on. Experience blending and mutual infiltration as a starting point for discussion, from six aspects such as highlighting local characteristics, promoting cultural connotation, establishing brand awareness, strengthening shopping experience, speeding up product innovation, strengthening marketing and standardized management, and so on, put forward some suggestions. In order to promote the development of Fuzhou tourist souvenir and the expansion of the market to provide a decision-making reference.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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