【摘要】：隨著我國旅游業(yè)的蓬勃發(fā)展，旅游網(wǎng)站的行業(yè)規(guī)模不斷壯大，網(wǎng)站模式不斷創(chuàng)新，成為現(xiàn)階段旅游服務(wù)中最具活力的領(lǐng)域之一。CNNIC發(fā)布的中國在線旅游預(yù)訂行業(yè)報告顯示：截至2013年6月，網(wǎng)上預(yù)訂機票、酒店、火車票和旅行行程的網(wǎng)民規(guī)模達1.33億，占網(wǎng)民比例的22.4%。2013年中國在線旅游預(yù)訂市場發(fā)展迅速，行業(yè)處于快速成長期。 旅游網(wǎng)站應(yīng)運而生，形成百花開放、百家齊鳴的格局。電子商務(wù)模式是旅游網(wǎng)站生存和發(fā)展的核心，建立合理的電子商務(wù)模式，與旅游市場相適應(yīng)，更好地滿足旅游者需求，更好地實現(xiàn)網(wǎng)站和合作伙伴的盈利是旅游網(wǎng)站經(jīng)營者和旅游市場領(lǐng)導(dǎo)者都在探索的問題。 本文對旅游網(wǎng)站模式做了以下研究： 首先，在總結(jié)旅游網(wǎng)站模式研究成果的基礎(chǔ)上，闡釋了本次研究所采用的理論基礎(chǔ)和研究方法，即以“顧客價值過程(CVP: Customer Value Process)”為主線來進行旅游網(wǎng)站模式的分析，，以“可重用基本模式理論”的方法來進行旅游網(wǎng)站模式的創(chuàng)新研究。 其次，在研究理論的基礎(chǔ)上構(gòu)建了旅游網(wǎng)站模式分析模型，即“基于CVP的旅游網(wǎng)站模式分析模型”，探討了基于CVP的旅游網(wǎng)站模式分析因素。 再次，運用基于CVP旅游網(wǎng)站分析模型對我國主流旅游網(wǎng)站模式進行分析，發(fā)現(xiàn)現(xiàn)有的旅游網(wǎng)站模式存在的問題，找出旅游網(wǎng)站模式的創(chuàng)新策略。 最后，運用“可重用基本模式理論”的建模思想設(shè)計集成式旅游綜合網(wǎng)站模式的流程，并對流程進行過程識別，提出旅游網(wǎng)站模式組合與創(chuàng)新的關(guān)鍵策略，同時對集成式旅游網(wǎng)站模式進行了分析。
[Abstract]:With the vigorous development of China's tourism industry, the scale of the tourism website industry continues to grow, and the website model is constantly innovated. CNNIC released a report on China's online travel booking industry: as of June 2013, 133 million netizens had booked tickets, hotels, train tickets and travel trips online. China's online travel booking market grew rapidly in 2013, with the industry in a fast-growing period. Tourism websites emerged as the times require, forming a hundred flowers open, hundreds of simultaneous Ming pattern. E-commerce mode is the core of the survival and development of tourism websites. The establishment of a reasonable e-commerce model adapts to the tourism market to better meet the needs of tourists. Better profit for websites and partners is an issue that travel website operators and travel market leaders are exploring. This paper makes the following research on the tourism website model: firstly, on the basis of summarizing the research results of the tourism website model, this paper explains the theoretical basis and research methods used in this study. Namely "customer value process (CVP: Customer Value Process)" as the main line to carry on the tourism website pattern analysis, with the "reusable basic pattern theory" the method to carry on the tourism website pattern innovation research. Secondly, on the basis of the research theory, this paper constructs the tourism website pattern analysis model, that is, "CVP-based tourism website pattern analysis model", and probes into the factors of tourism website pattern analysis based on CVP. Thirdly, using the CVP-based tourism website analysis model to analyze the mainstream tourism website model of our country, find out the problems existing in the existing tourism website model, and find out the innovative strategy of the tourism website model. Finally, using the modeling idea of "reusable basic pattern theory" to design the process of integrated tourism comprehensive website pattern, and identify the process, put forward the key strategy of combination and innovation of tourism website pattern, and put forward the key strategy of tourism website pattern combination and innovation. At the same time, the mode of integrated tourism website is analyzed.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.3

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