【摘要】：中國是茶的故鄉(xiāng)，茶文化旅游資源豐富。20世紀90年代開始，茶文化興起，近年來隨著體驗經(jīng)濟時代的來臨和文化旅游的發(fā)展，茶文化旅游得到了快速發(fā)展，日益成為一種旅游新時尚。但目前茶文化旅游處于剛起步階段，茶文化旅游的發(fā)展存在景區(qū)級別低、旅游產(chǎn)品開發(fā)滯后等問題，不能滿足體驗經(jīng)濟時代游客對旅游體驗質(zhì)量的要求。在這種背景下，將旅游體驗理論應(yīng)用到茶文化旅游實踐中，嘗試構(gòu)建茶文化旅游體驗影響因素體系，并對影響因素的重要性進行排序，希望能為茶文化旅游目的地更好地發(fā)展提供一定的參考依據(jù)。 本研究按照“提出問題—分析問題—解決問題”的研究思路展開，總共分為七章，首先，第一章、第二章和第三章為提出問題部分，在對研究背景進行分析和對茶文化、茶文化旅游和旅游體驗的研究進行評述的基礎(chǔ)上，提出研究內(nèi)容；根據(jù)研究內(nèi)容，第三章對茶文化旅游和茶文化旅游體驗等概念進行界定，并闡述了本研究的理論基礎(chǔ)——旅游動機推—拉理論和旅游期望與旅游體驗滿足關(guān)系理論；其次，第四、第五和第六章是分析問題部分，也是本研究的重點；第四章在兩個理論的指導(dǎo)下，提出了茶文化旅游體驗影響因素的研究假設(shè)，并通過專家意見征詢，對假設(shè)進行修正，得出茶文化旅游體驗影響因素的修正體系；第五部分選擇了四個景區(qū)作為實證案例，，闡述了實證研究的問卷設(shè)計和調(diào)查，并通過因子分析和方差分析對數(shù)據(jù)進行處理，對茶文化旅游體驗影響因素的結(jié)構(gòu)模型和體系進行最后修正；第六部分以武夷山作為實際分析的案例，對茶文化旅游體驗影響因素進行IPA分析，并從茶文化旅游市場的定位、茶文化旅游產(chǎn)品的提升、旅游基礎(chǔ)設(shè)施的完善和旅游服務(wù)質(zhì)量的提高四個方面對武夷山茶文化旅游發(fā)展提出建議；最后，得出茶文化旅游體驗影響因素的結(jié)構(gòu)模型和體系及茶文化旅游體驗影響因素重要性分析結(jié)論；其中茶文化旅游體驗影響因素結(jié)構(gòu)模型包括游客因素和茶文化旅游目的地因素兩大部分，游客因素中包括人口統(tǒng)計學因素、知識和旅游經(jīng)歷及旅游期望三個主因子；茶文化旅游目的地因素包括旅游目的地基礎(chǔ)設(shè)施與綜合管理、茶文化旅游產(chǎn)品、茶文化旅游資源、茶文化旅游目的地配套設(shè)施、茶文化旅游目的地環(huán)境及茶文化旅游目的地定位與市場營銷六個主因子。
[Abstract]:China is the hometown of tea, and tea culture tourism is rich in resources. Since the 1990s, tea culture has emerged. In recent years, with the advent of the experience economy era and the development of cultural tourism, tea culture tourism has been developed rapidly. Increasingly, it has become a new fashion for tourism. However, tea culture tourism is in its infancy at present. The development of tea culture tourism has some problems, such as low grade of scenic spots and lagged development of tourism products, which can not meet the requirement of tourist experience quality in the era of experience economy. Under this background, this paper applies the theory of tourism experience to the practice of tea culture tourism, tries to construct the system of influencing factors of tea culture tourism experience, and sorts the importance of the influencing factors. Hope for tea culture tourism destination better development to provide a certain reference basis. The research is divided into seven chapters: first, the first chapter, the second chapter and the third chapter are the questions part, in the analysis of the background of the research and tea culture, the research is carried out according to the research ideas of "problem-raising-analyzing-solving", which is divided into seven chapters: the first chapter, the second chapter and the third chapter. On the basis of comments on the study of tea culture tourism and tourism experience, the research contents are put forward. According to the contents of the study, the third chapter defines the concepts of tea culture tourism and tea culture tourism experience, and expounds the theoretical basis of this study-the theory of tourism motivation push-pull and the relationship between tourism expectation and tourism experience satisfaction. Second, the fourth, the fifth and the sixth chapter is the analysis of the problem part, is also the focus of this study; The fourth chapter, under the guidance of two theories, puts forward the research hypothesis of the influence factors of tea culture tourism experience, and through the consultation of experts, modifies the hypothesis, and obtains the correction system of the influence factors of tea culture tourism experience. In the fifth part, the author chooses four scenic spots as empirical cases, expounds the questionnaire design and investigation of empirical research, and processes the data through factor analysis and variance analysis. Finally, the structure model and system of influencing factors of tea culture tourism experience are revised. In the sixth part, taking Wuyi Mountain as a practical case, the paper analyzes the influencing factors of tea culture tourism experience by IPA, and analyzes the orientation of tea culture tourism market and the promotion of tea culture tourism products. The improvement of tourism infrastructure and the improvement of tourism service quality put forward suggestions on the development of tea culture tourism in Wuyi Mountain. Finally, the structure model and system of the influencing factors of tea culture tourism experience and the analysis conclusion of the importance of the influence factors of tea culture tourism experience are drawn. The structure model of the influence factors of tea culture tourism experience includes two parts: tourist factor and tea culture tourism destination factor. The tourist factor includes demographic factor, knowledge and tourism experience and tourism expectation. Tea culture tourism destination factors include tourism destination infrastructure and comprehensive management, tea culture tourism products, tea culture tourism resources, tea culture tourism destination supporting facilities, Tea culture tourism destination environment and tea culture tourism destination orientation and marketing six main factors.
【學位授予單位】：福建農(nóng)林大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592;F326.12;F224

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