【摘要】：城市旅游競爭力理論是隨著競爭力理論的發(fā)展而不斷發(fā)展的，伴隨著旅游業(yè)的興起，城市旅游開始成為人們出行的重要選擇，旅游城市之間的競爭也越來越激烈，隨之而來的城市旅游競爭力也越來越受到理論界的關(guān)注。近年來關(guān)于城市旅游競爭力的研究大多是基于競爭優(yōu)勢理論、旅游系統(tǒng)論、經(jīng)濟(jì)學(xué)、地理學(xué)和影響城市旅游競爭力的相關(guān)因素等方面來進(jìn)行的研究，進(jìn)而依據(jù)相應(yīng)的原則建立城市旅游競爭力的評價指標(biāo)體系。基于這一現(xiàn)狀，本文在對城市旅游競爭力研究方面進(jìn)行了視角的創(chuàng)新，以蘭州市為依托，找出游客視角下影響城市旅游競爭力的相關(guān)因素，進(jìn)而確定游客視角下城市旅游競爭力的評價維度，并有針對性的提出提升蘭州市旅游競爭力的策略和建議。 本文首先對城市旅游、城市旅游競爭力以及相關(guān)理論進(jìn)行綜述，在蘭州市針對不同性別、年齡、文化程度、職業(yè)和收入的游客設(shè)計了調(diào)查問卷，制作了城市旅游競爭力的評價量表。其次對調(diào)查問卷所得數(shù)據(jù)進(jìn)行信度和效度分析，采用因子分析的方法找出了城市旅游競爭力的評價維度；在一定假設(shè)條件的基礎(chǔ)上構(gòu)建出評價城市旅游競爭力的假設(shè)模型，，并根據(jù)調(diào)查問卷所得數(shù)據(jù)使用SPSS18.0統(tǒng)計軟件對城市旅游競爭力的各個維度進(jìn)行相關(guān)分析，從而驗(yàn)證了研究假設(shè)的正確性，及得出各維度對城市旅游競爭力評價有影響的結(jié)論。最后通過回歸分析得到城市旅游競爭力評價維度以及指標(biāo)權(quán)重，并針對蘭州市旅游競爭力的現(xiàn)狀提出提升城市旅游競爭力的策略建議。
[Abstract]:The theory of urban tourism competitiveness is developing with the development of competitiveness theory. With the rise of tourism, urban tourism has become an important choice for people to travel, and the competition between tourist cities is becoming more and more fierce. As a result, the competitiveness of urban tourism has been paid more and more attention by theorists. In recent years, most of the researches on urban tourism competitiveness are based on the theory of competitive advantage, tourism system theory, economics, geography and related factors that affect the competitiveness of urban tourism. Then the evaluation index system of urban tourism competitiveness is established according to the corresponding principles. Based on this situation, this article has carried on the innovation of the angle of view in the research of urban tourism competitiveness, based on Lanzhou city, find out the related factors that influence the city tourism competitiveness under the tourist angle of view. Then it determines the evaluation dimension of urban tourism competitiveness from the perspective of tourists, and puts forward the strategies and suggestions to improve the tourism competitiveness of Lanzhou city. First of all, this paper summarizes urban tourism, urban tourism competitiveness and related theories, and designs questionnaires for tourists of different gender, age, education, occupation and income in Lanzhou. The evaluation scale of urban tourism competitiveness is made. Secondly, the reliability and validity of the data obtained from the questionnaire are analyzed, and the evaluation dimension of urban tourism competitiveness is found out by the method of factor analysis. On the basis of certain hypothetical conditions, a hypothetical model for evaluating the competitiveness of urban tourism is constructed. According to the data obtained from the questionnaire, the SPSS18.0 statistical software is used to analyze the various dimensions of the competitiveness of urban tourism. As a result, the correctness of the research hypothesis is verified, and the conclusion is drawn that each dimension has influence on the evaluation of urban tourism competitiveness. Finally, the evaluation dimension and index weight of urban tourism competitiveness are obtained by regression analysis, and the strategies and suggestions to improve the urban tourism competitiveness are put forward according to the present situation of Lanzhou city's tourism competitiveness.
【學(xué)位授予單位】：蘭州商學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7;F224

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 姜堯;基于模糊綜合評價的桂林城市夜間旅游滿意度研究[D];廣西師范大學(xué);2013年

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