凱里民俗旅游者動機、感知和滿意度的實證研究
發(fā)布時間：2019-03-19 08:10
【摘要】：近年來民俗旅游得到了快速發(fā)展,在文化旅游中所占比例日益增大,越來越受到旅游者的青睞。貴州省凱里市作為以苗族、侗族為主的多民族聚居城市,具有獨特豐富的民俗資源,苗侗文化多姿多彩,民族風情濃郁,民俗建筑獨具一格,是一個有著良好發(fā)展基礎(chǔ)的民俗旅游目的地。 本文以凱里民俗旅游者為調(diào)查研究對象,在回顧民俗旅游、游客動機、游客感知和游客滿意度的相關(guān)研究文獻綜述的基礎(chǔ)上,用市場調(diào)查的方式獲取一手數(shù)據(jù)。首先主要通過對凱里民俗旅游者動機與他們特征變量之間的顯著關(guān)系及他們對凱里民俗旅游的感知進行研究,其次也對凱里民俗旅游者滿意度與他們特征變量之間顯著關(guān)系做了一定的研究,進而從民俗旅游者角度多層面地了解凱里民俗旅游發(fā)展現(xiàn)狀和存在的問題,評估凱里民俗旅游發(fā)展的優(yōu)勢,提出科學合理且具有針對性的未來發(fā)展策略和建議。希望能幫助凱里理清民俗旅游開發(fā)思路,找到著力點,取得突破點,為做大做強民俗旅游,推動民族地區(qū)旅游業(yè)的發(fā)展提供一定的借鑒作用。全文共分為五章： 第一章是凱里民俗旅游者動機、感知和滿意度的研究緒導論。本章分別介紹了研究背景、選題意義、研究思路及研究創(chuàng)新點。 第二章是凱里民俗旅游者動機、感知和滿意度的研究綜述。本章分別對民俗旅游、游客動機、感知及滿意度進行了文獻研究,并對國內(nèi)外文獻的研究異同進行了歸納對比。 第三章是對凱里民俗旅游者動機、感知和滿意度的研究方法。本章介紹了數(shù)據(jù)處理的定量方法,并說明了從問卷調(diào)研數(shù)據(jù)出發(fā)所使用到的具體分析方法。 第四章是游客對凱里民俗旅游者動機、感知和滿意度的實證研究結(jié)果,包括對民俗旅游者人口統(tǒng)計學特征和基本情況的描述性分析,和因子分析、方差分析等分析結(jié)果,并提出相應(yīng)的營銷策略。 第五章是游客對凱里民俗旅游者動機、感知和滿意度的研究結(jié)論,總結(jié)了本文主要觀點及研究發(fā)現(xiàn),同時指出本文的局限性及今后努力的方向。
[Abstract]:In recent years, folk tourism has been developed rapidly, the proportion of cultural tourism is increasing day by day, more and more tourists favor. Kaili City, Guizhou Province, as a multi-ethnic city with Miao nationality and Dong nationality as the mainstay, has unique and rich folk custom resources. Miao Dong culture is colorful, ethnic customs are rich, and folk architecture is unique. Is a well-developed folk tourism destination. On the basis of reviewing the literature review on folk tourism, tourists' motivation, tourists' perception and tourists' satisfaction, this paper takes Kaili folk tourists as the research object, and obtains the first-hand data by the way of market survey. First of all, through the study of the significant relationship between the motivation of Kaili folk tourists and their characteristic variables, as well as their perception of Kaili folk tourism, Secondly, the author makes some research on the relationship between the satisfaction degree of Kaili folk tourists and their characteristic variables, and then from the perspective of folk tourists to understand the current situation and existing problems of the development of Kaili folk tourism. This paper evaluates the advantages of Kaili's folk tourism development, and puts forward some scientific and reasonable strategies and suggestions for the development of Kaili's folk tourism in the future. It is hoped that it can help Kaili to clear up the ideas of folk tourism development, find the focal point and get a breakthrough point, which can provide some reference for the development of folk tourism and promote the development of tourism in ethnic minority areas. The thesis is divided into five chapters: the first chapter is the introduction to the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the research background, the significance of the topic, the research ideas and innovation points. The second chapter is a survey of the motivation, perception and satisfaction of Kaili folk tourists. This chapter makes a literature study on folk tourism, tourists' motivation, perception and satisfaction, and compares the similarities and differences between domestic and foreign literature. The third chapter is to study the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the quantitative method of data processing, and explains the specific analysis method used from the questionnaire survey data. The fourth chapter is an empirical study of tourists' motivation, perception and satisfaction with Kaili folk tourists, including descriptive analysis of demographic characteristics and basic situation of folk tourists, factor analysis, variance analysis, etc. And put forward the corresponding marketing strategy. The fifth chapter is the conclusion of the study on the motivation, perception and satisfaction of Kaili folk tourists, summarizes the main points and findings of this paper, and points out the limitations of this paper and the direction of efforts in the future.
【學位授予單位】：復(fù)旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7
本文編號：2443346
[Abstract]:In recent years, folk tourism has been developed rapidly, the proportion of cultural tourism is increasing day by day, more and more tourists favor. Kaili City, Guizhou Province, as a multi-ethnic city with Miao nationality and Dong nationality as the mainstay, has unique and rich folk custom resources. Miao Dong culture is colorful, ethnic customs are rich, and folk architecture is unique. Is a well-developed folk tourism destination. On the basis of reviewing the literature review on folk tourism, tourists' motivation, tourists' perception and tourists' satisfaction, this paper takes Kaili folk tourists as the research object, and obtains the first-hand data by the way of market survey. First of all, through the study of the significant relationship between the motivation of Kaili folk tourists and their characteristic variables, as well as their perception of Kaili folk tourism, Secondly, the author makes some research on the relationship between the satisfaction degree of Kaili folk tourists and their characteristic variables, and then from the perspective of folk tourists to understand the current situation and existing problems of the development of Kaili folk tourism. This paper evaluates the advantages of Kaili's folk tourism development, and puts forward some scientific and reasonable strategies and suggestions for the development of Kaili's folk tourism in the future. It is hoped that it can help Kaili to clear up the ideas of folk tourism development, find the focal point and get a breakthrough point, which can provide some reference for the development of folk tourism and promote the development of tourism in ethnic minority areas. The thesis is divided into five chapters: the first chapter is the introduction to the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the research background, the significance of the topic, the research ideas and innovation points. The second chapter is a survey of the motivation, perception and satisfaction of Kaili folk tourists. This chapter makes a literature study on folk tourism, tourists' motivation, perception and satisfaction, and compares the similarities and differences between domestic and foreign literature. The third chapter is to study the motivation, perception and satisfaction of Kaili folk tourists. This chapter introduces the quantitative method of data processing, and explains the specific analysis method used from the questionnaire survey data. The fourth chapter is an empirical study of tourists' motivation, perception and satisfaction with Kaili folk tourists, including descriptive analysis of demographic characteristics and basic situation of folk tourists, factor analysis, variance analysis, etc. And put forward the corresponding marketing strategy. The fifth chapter is the conclusion of the study on the motivation, perception and satisfaction of Kaili folk tourists, summarizes the main points and findings of this paper, and points out the limitations of this paper and the direction of efforts in the future.
【學位授予單位】：復(fù)旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7
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