海南旅游產(chǎn)業(yè)集群化研究
發(fā)布時(shí)間：2019-02-18 08:22
【摘要】：產(chǎn)業(yè)集群發(fā)軔于第二次工業(yè)革命時(shí)期的歐洲，逐步蔓延至美、日，由重工業(yè)延伸到輕工業(yè)。隨著經(jīng)濟(jì)全球化時(shí)代的到來(lái)，產(chǎn)業(yè)集群成為一個(gè)世界性的經(jīng)濟(jì)現(xiàn)象，從地域上擴(kuò)展到各種新興工業(yè)化、半工業(yè)化經(jīng)濟(jì)體，從產(chǎn)業(yè)上擴(kuò)展到旅游等服務(wù)業(yè)。產(chǎn)業(yè)集群具有節(jié)約交易成本、形成聚集經(jīng)濟(jì)的優(yōu)勢(shì)。而近年來(lái)，其在促進(jìn)創(chuàng)新、提升區(qū)域產(chǎn)業(yè)競(jìng)爭(zhēng)力、推動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展中的作用日益受到學(xué)術(shù)界的重視。旅游產(chǎn)業(yè)等服務(wù)業(yè)的集群化更成為國(guó)內(nèi)學(xué)術(shù)界討論的一個(gè)熱點(diǎn)。在實(shí)踐上，以旅游產(chǎn)業(yè)集群化發(fā)展來(lái)贏得區(qū)域旅游產(chǎn)業(yè)競(jìng)爭(zhēng)力，也正在成為我國(guó)各地區(qū)旅游發(fā)展業(yè)的新動(dòng)向。 文章以產(chǎn)業(yè)集群的理論為指導(dǎo)，，對(duì)旅游業(yè)集群的特征、概念以及競(jìng)爭(zhēng)優(yōu)勢(shì)進(jìn)行歸納整理，進(jìn)一步發(fā)掘出旅游產(chǎn)業(yè)集群理論在旅游產(chǎn)業(yè)中的現(xiàn)實(shí)價(jià)值。然后文章以海南旅游業(yè)為研究對(duì)象，在分析海南旅游業(yè)發(fā)展現(xiàn)狀的基礎(chǔ)上，指出海南旅游產(chǎn)業(yè)集群化發(fā)展的有利條件和存在的突出問(wèn)題，構(gòu)建海南旅游產(chǎn)業(yè)集群的宏偉藍(lán)圖。論文的的大概框架分為三部分： 第一部分，對(duì)海南旅游業(yè)集群化發(fā)展的必要性進(jìn)行分析。國(guó)家政策傾斜、海南得天獨(dú)厚的資源稟賦以及在國(guó)內(nèi)獨(dú)一無(wú)二的區(qū)位條件，共同打造了著名的海南旅游名片。海南旅游產(chǎn)業(yè)發(fā)展已經(jīng)達(dá)到了一定的規(guī)模，具備了發(fā)展旅游產(chǎn)業(yè)集群的基本條件。但同時(shí)還存在很多制約因素，如旅游基礎(chǔ)設(shè)施有待完善、旅游線(xiàn)路設(shè)計(jì)不夠合理、旅游行業(yè)經(jīng)營(yíng)管理混亂等。海南要想真正成為名副其實(shí)國(guó)際旅游島，須對(duì)旅游的產(chǎn)業(yè)結(jié)構(gòu)做出整合和提升。 第二部分，文中考慮到旅游產(chǎn)業(yè)的特殊性，改進(jìn)邁克爾.波特的鉆石理論來(lái)對(duì)海南旅游產(chǎn)業(yè)集群進(jìn)行可行性分析，即要素條件、產(chǎn)業(yè)關(guān)聯(lián)度、發(fā)展機(jī)遇、需求狀況和政府作用。通過(guò)對(duì)以上因素進(jìn)行分析得出，海南旅游業(yè)鉆石模型體系尚不完備，但已經(jīng)具備了集群化發(fā)展的條件。 第三部分，文中著力構(gòu)建了海南旅游產(chǎn)業(yè)集群化發(fā)展的宏偉藍(lán)圖。首先，政府的支持和引導(dǎo)是發(fā)展旅游產(chǎn)業(yè)集群化前提條件。因此，海南需要政府力量與市場(chǎng)力量相呼應(yīng)，整合�？�、三亞兩個(gè)中心，東、中、西部系列次級(jí)中心及三大旅游產(chǎn)業(yè)帶，完善各項(xiàng)基礎(chǔ)設(shè)施建設(shè)，為打造旅游產(chǎn)業(yè)集群創(chuàng)造良好的外部環(huán)境。其次，深度開(kāi)發(fā)產(chǎn)品，推動(dòng)企業(yè)整合，變區(qū)域布局結(jié)構(gòu)模糊的目的地營(yíng)銷(xiāo)為旅游產(chǎn)業(yè)集群式營(yíng)銷(xiāo)，并樹(shù)立海南旅游的知名品牌。最后，重視人才引入，高度重視海南旅游人才的引進(jìn)，更好的為旅游業(yè)及其集群化發(fā)展提供智力支持。
[Abstract]:Industrial clusters originated in Europe during the second Industrial Revolution and gradually spread to the United States and Japan, extending from heavy industry to light industry. With the arrival of the era of economic globalization, industrial clusters have become a worldwide economic phenomenon, expanding geographically to a variety of newly industrialized, semi-industrialized economies, from industry to tourism and other services. Industrial cluster has the advantage of saving transaction cost and forming agglomeration economy. In recent years, its role in promoting innovation, promoting regional industrial competitiveness and promoting regional economic development has been paid more and more attention by academic circles. Tourism industry and other services cluster has become a hot topic in domestic academic circles. In practice, it is becoming a new trend of tourism development in China to win the competitiveness of regional tourism industry by the development of tourism industry cluster. Guided by the theory of industrial cluster, this paper sums up the characteristics, concepts and competitive advantages of tourism cluster, and further excavates the practical value of tourism industry cluster theory in tourism industry. Then the article takes Hainan tourism as the research object, on the basis of analyzing the present situation of Hainan tourism development, points out the favorable conditions and outstanding problems of Hainan tourism industry cluster development, and constructs the grand blueprint of Hainan tourism industry cluster. The general framework of this paper is divided into three parts: the first part analyzes the necessity of Hainan tourism cluster development. With favorable national policies, unique natural resources and unique location conditions in China, Hainan has created a famous Hainan tourist card. Hainan tourism industry development has reached a certain scale, with the basic conditions for the development of tourism industry cluster. But at the same time, there are many restrictive factors, such as the tourism infrastructure needs to be improved, the design of tourism routes is not reasonable, the management of tourism industry is confused and so on. If Hainan wants to become a truly international tourism island, it must integrate and promote the industrial structure of tourism. The second part, considering the particularity of tourism industry, improve Michael. Porter's diamond theory is used to analyze the feasibility of Hainan tourism industry cluster, that is, the essential factor condition, industry correlation degree, development opportunity, demand condition and government function. Through the analysis of the above factors, it is concluded that Hainan tourism diamond model system is not complete, but it already has the condition of cluster development. The third part, the paper constructs the grand blueprint of Hainan tourism industry cluster development. First of all, the government's support and guidance is the prerequisite for the development of tourism industry cluster. Therefore, Hainan needs government and market forces to echo, integrate Haikou, Sanya, East, Middle and West series of secondary centers and three major tourism industrial zones, and improve infrastructure construction. To create a good external environment for tourism industry cluster. Secondly, we should develop products in depth, promote enterprise integration, change the destination marketing of fuzzy regional layout structure into cluster marketing of tourism industry, and set up the famous brand of Hainan tourism. Finally, attach importance to the introduction of talents, attach great importance to the introduction of Hainan tourism talents, better for tourism and its cluster development to provide intellectual support.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7
本文編號(hào)：2425665
[Abstract]:Industrial clusters originated in Europe during the second Industrial Revolution and gradually spread to the United States and Japan, extending from heavy industry to light industry. With the arrival of the era of economic globalization, industrial clusters have become a worldwide economic phenomenon, expanding geographically to a variety of newly industrialized, semi-industrialized economies, from industry to tourism and other services. Industrial cluster has the advantage of saving transaction cost and forming agglomeration economy. In recent years, its role in promoting innovation, promoting regional industrial competitiveness and promoting regional economic development has been paid more and more attention by academic circles. Tourism industry and other services cluster has become a hot topic in domestic academic circles. In practice, it is becoming a new trend of tourism development in China to win the competitiveness of regional tourism industry by the development of tourism industry cluster. Guided by the theory of industrial cluster, this paper sums up the characteristics, concepts and competitive advantages of tourism cluster, and further excavates the practical value of tourism industry cluster theory in tourism industry. Then the article takes Hainan tourism as the research object, on the basis of analyzing the present situation of Hainan tourism development, points out the favorable conditions and outstanding problems of Hainan tourism industry cluster development, and constructs the grand blueprint of Hainan tourism industry cluster. The general framework of this paper is divided into three parts: the first part analyzes the necessity of Hainan tourism cluster development. With favorable national policies, unique natural resources and unique location conditions in China, Hainan has created a famous Hainan tourist card. Hainan tourism industry development has reached a certain scale, with the basic conditions for the development of tourism industry cluster. But at the same time, there are many restrictive factors, such as the tourism infrastructure needs to be improved, the design of tourism routes is not reasonable, the management of tourism industry is confused and so on. If Hainan wants to become a truly international tourism island, it must integrate and promote the industrial structure of tourism. The second part, considering the particularity of tourism industry, improve Michael. Porter's diamond theory is used to analyze the feasibility of Hainan tourism industry cluster, that is, the essential factor condition, industry correlation degree, development opportunity, demand condition and government function. Through the analysis of the above factors, it is concluded that Hainan tourism diamond model system is not complete, but it already has the condition of cluster development. The third part, the paper constructs the grand blueprint of Hainan tourism industry cluster development. First of all, the government's support and guidance is the prerequisite for the development of tourism industry cluster. Therefore, Hainan needs government and market forces to echo, integrate Haikou, Sanya, East, Middle and West series of secondary centers and three major tourism industrial zones, and improve infrastructure construction. To create a good external environment for tourism industry cluster. Secondly, we should develop products in depth, promote enterprise integration, change the destination marketing of fuzzy regional layout structure into cluster marketing of tourism industry, and set up the famous brand of Hainan tourism. Finally, attach importance to the introduction of talents, attach great importance to the introduction of Hainan tourism talents, better for tourism and its cluster development to provide intellectual support.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7
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