發(fā)布時(shí)間：2019-02-11 17:29

【摘要】：旅游地產(chǎn)是房地產(chǎn)行業(yè)的一個(gè)新興市場(chǎng),是市場(chǎng)細(xì)分和深化的結(jié)果。目前在全國范圍內(nèi)己開發(fā)和正在開發(fā)的旅游地產(chǎn)項(xiàng)目將近千家,可以說,中國旅游地產(chǎn)已經(jīng)起步,并且發(fā)展快速增長態(tài)勢(shì),這也給學(xué)術(shù)界提出了對(duì)旅游地產(chǎn)理論進(jìn)行深入研究的客觀要求和迫切需要,實(shí)踐的發(fā)展離不開科學(xué)理論的支持。 當(dāng)前旅游地產(chǎn)的研究熱點(diǎn)主要集中在旅游地產(chǎn)的發(fā)展現(xiàn)狀和問題分析、開發(fā)模式等方面,與旅游地產(chǎn)開發(fā)與發(fā)展過程有著一些深刻關(guān)系的旅游地產(chǎn)概念界定、發(fā)展動(dòng)因和機(jī)制及開發(fā)與規(guī)劃等諸多理論問題探討略顯不足。 本文采用定性分析和定量分析相結(jié)合的研究方法,具體運(yùn)用文獻(xiàn)研究法、理論分析為本文提供有力的理論支持和指導(dǎo),并運(yùn)用調(diào)查法為本文驅(qū)動(dòng)因素指標(biāo)體系的建立提供相關(guān)的數(shù)據(jù)支撐,指標(biāo)因素刪選部分主要采用了相關(guān)分析法,最后利用參與過的寧波桃源灣休閑度假區(qū)項(xiàng)目為案例對(duì)相關(guān)結(jié)論進(jìn)行驗(yàn)證和提升。 本文旨在解決“好的旅游地產(chǎn)項(xiàng)目地需要具備哪些因素和如何進(jìn)行開發(fā)”問題,具體研究內(nèi)容包括以下四個(gè)方面：第一,旅游地產(chǎn)概念的界定；第二,指標(biāo)體系的建立。在前人研究基礎(chǔ)上,結(jié)合參與過的案例,建立了一個(gè)三層、具有26個(gè)因子的旅游地產(chǎn)驅(qū)動(dòng)因素指標(biāo)體系；第三,開發(fā)模式的探索。根據(jù)指標(biāo)體系對(duì)項(xiàng)目地的評(píng)價(jià)得出項(xiàng)目本身的優(yōu)劣,通過總結(jié)得出具有相似缺陷的項(xiàng)目地的開發(fā)模式；第四,案例研究。在構(gòu)建和研究了指標(biāo)體系和開發(fā)模式基礎(chǔ)上,以寧波阿拉斯家項(xiàng)目為案例進(jìn)行分析。 研究結(jié)果表明,好的旅游地產(chǎn)項(xiàng)目地需要具備旅游吸引物因素、市場(chǎng)需求因素、外部環(huán)境因素、政府行為因素、企業(yè)行為因素。若是旅游吸引物非優(yōu)類型的項(xiàng)目地應(yīng)采取主題式開發(fā)模式,市場(chǎng)需求非優(yōu)的應(yīng)采取引導(dǎo)式開發(fā)模式,外部環(huán)境非優(yōu)的應(yīng)采用漸進(jìn)式開發(fā)模式進(jìn)行開發(fā)。 鑒于能力、時(shí)間、實(shí)踐經(jīng)驗(yàn)不足等限制,本研究僅僅只是旅游地產(chǎn)開發(fā)模式研究的一個(gè)初步成果,在研究的過程存在許多不足之處：指標(biāo)體系中因子的確定存在一定的不全面性和合理性；開發(fā)模式雖然進(jìn)行了闡述,但有待深入。
[Abstract]:Tourism real estate is an emerging market in the real estate industry, is the result of market segmentation and deepening. At present, nearly 1,000 tourism real estate projects have been developed and are being developed throughout the country. It can be said that China's tourism real estate has already started and is developing rapidly. It also puts forward the objective requirement and urgent need for the further study of the theory of tourism real estate, and the development of practice can not be separated from the support of scientific theory. At present, the research hotspot of tourism real estate mainly focuses on the present situation and problem analysis of tourism real estate development, the development mode and so on, and defines the concept of tourism real estate which has some profound relations with the process of development and development of tourism real estate. Some theoretical problems, such as the motivation and mechanism of development, and development and planning, are somewhat inadequate. This paper adopts the research method of combining qualitative analysis with quantitative analysis, and makes use of the literature research method, which provides the powerful theoretical support and guidance for this paper. And using the method of investigation to provide the relevant data support for the establishment of the index system of the driving factors, the delete part of the index factors mainly adopts the correlation analysis method. Finally, using the Ningbo Taoyuan Bay leisure resort project as a case to verify and promote the relevant conclusions. The purpose of this paper is to solve the problem of "what factors and how to develop a good tourism real estate project land". The specific research contents include the following four aspects: first, the definition of tourism real estate concept; second, the establishment of index system. On the basis of previous studies, this paper establishes a three-layer, 26-factor indicator system of driving factors of tourism real estate. Third, the exploration of development model. According to the index system of the evaluation of the project site to get the advantages and disadvantages of the project itself, through the conclusion of similar defects of the project site development model; fourth, the case study. On the basis of constructing and studying the index system and development model, the case study of Ningbo Alas family project is carried out. The results show that good tourism real estate projects need to have tourism attraction factors, market demand factors, external environmental factors, government behavior factors, enterprise behavior factors. If the tourism attraction is not excellent, the theme development should be adopted, the market demand should be guided, and the non-optimal external environment should be developed by gradual development. In view of the limitations of capacity, time, and lack of practical experience, this study is only a preliminary achievement of the research on the development model of tourism real estate. There are many deficiencies in the research process: the determination of factors in the index system is incomplete and reasonable; Although the development model has been elaborated, it needs to be further developed.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592;F293.3;F224

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