【摘要】：目前,中國的旅游業(yè)高速發(fā)展,越來越多的旅游資源從原先的“養(yǎng)在深閨人未識”的現(xiàn)象中逐漸走出來,試圖尋求一種新的發(fā)展模式適應(yīng)外界的大環(huán)境。當(dāng)今社會已進入品牌時代,產(chǎn)品需要打造品牌,企業(yè)需要樹立品牌,旅游城市當(dāng)然也必須要建立自己獨具特色的品牌。視覺形象設(shè)計是旅游城市品牌最直觀的視覺體現(xiàn)。本文擬從山西省高平市旅游形象設(shè)計方面入手,系統(tǒng)闡述高平市旅游文化推廣形象設(shè)計方案,塑造高平市旅游文化的品牌形象。 高平市歷史文化古跡很多,它是長平之戰(zhàn)的發(fā)生地,是農(nóng)耕始祖炎帝的故里,悠久而深遠的歷史積淀成為高平市開發(fā)旅游業(yè)重要的寶貴資源。高平市遺留文物和戰(zhàn)國時期“長平之戰(zhàn)”古戰(zhàn)場建筑特色,正是高平市進行旅游形象設(shè)計的亮點。在進行城市旅游品牌形象設(shè)計的同時,結(jié)合CIS理論和高平市的旅游營銷的經(jīng)濟價值理論進行實際操作,使其設(shè)計更加科學(xué)、合理。在對高平市旅游品牌形象視覺識別設(shè)計中,主要是從兩大部分入手的,一部分是基礎(chǔ)要素設(shè)計,另一部分是應(yīng)用系統(tǒng)設(shè)計。設(shè)計與制作應(yīng)用選擇相應(yīng)的材質(zhì)與高平市的風(fēng)格相協(xié)調(diào)。 本文旨在通過對高平市歷史文化、民俗風(fēng)情、地域特性等進行分析,為高平旅游文化推廣形象設(shè)計提供一些素材。希望通過對高平市旅游品牌形象的設(shè)計,對高平市旅游業(yè)的發(fā)展前景勢必起到極強的推動力作用。
[Abstract]:At present, with the rapid development of China's tourism industry, more and more tourism resources are gradually emerging from the original phenomenon of "keeping her in the boudoir who does not know how beautiful she is", in an attempt to seek a new development model to adapt to the general environment of the outside world. Nowadays the society has entered the brand age, the product needs to build the brand, the enterprise needs to establish the brand, the traveling city certainly must also must establish its own unique brand. Visual image design is the most visual embodiment of tourist city brand. From the aspect of tourism image design of Gaoping city in Shanxi province, this paper systematically expounds the scheme of popularizing the image of tourism culture in Gaoping city, and molds the brand image of tourism culture in Gaoping city. There are many historical and cultural monuments in Gaoping, which is the place of Changping War and the hometown of Yan Emperor, the forefather of farming. The long and far-reaching historical accumulation has become an important and precious resource for the development of tourism industry in Gaping. The cultural relics left over in Gaoping and the architectural features of the ancient battlefield during the warring States period are the highlights of the tourist image design in Gaoping. At the same time, combining the CIS theory and the economic value theory of tourism marketing in Gaoping City, the design of urban tourism brand image is carried out in order to make the design more scientific and reasonable. In the visual recognition design of Gaoping's tourism brand image, it is mainly from two parts, one is the design of the basic elements, the other is the design of the application system. Design and production application selection of the corresponding materials and Gaoping City style coordination. The purpose of this paper is to provide some materials for Gao Ping's tourism culture promotion image design through the analysis of historical culture, folk customs and regional characteristics of Gaoping City. It is hoped that through the design of the tourism brand image of Gaoping City, it will certainly play a very strong role in driving the development prospects of the tourism industry in Gaoping City.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524;F592.7

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相關(guān)期刊論文 前1條

1 李蕾蕾;城市旅游形象設(shè)計探討[J];旅游學(xué)刊;1998年01期

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本文編號：2413604