【摘要】：中國人一向崇尚禮尚往來，《禮記·曲禮上》說：禮尚往來，往而不來，非禮也，來而不往，亦非禮也。禮品瓷作為人們交往饋贈(zèng)的禮物承載著人與人之間的情誼，也傳遞著中國傳統(tǒng)文化，它不但可以表達(dá)饋贈(zèng)者的友善和愛心，還可以顯示知識(shí)和修養(yǎng)，因此，禮品瓷作為饋贈(zèng)禮物一直受到大家的青睞。隨著現(xiàn)代社會(huì)的不斷發(fā)展，商務(wù)禮品越來越發(fā)揮著它的實(shí)際價(jià)值，它巨大的涵蓋范圍波及到世界各地。為了充分地發(fā)掘禮文化和民間商務(wù)禮品瓷之間的關(guān)系，本文結(jié)合有關(guān)禮的理論知識(shí)，從造型、裝飾紋樣、色彩、包裝這四個(gè)方面闡述民間商務(wù)禮品瓷設(shè)計(jì)中禮性的體現(xiàn)。禮作為交流性的符號(hào)、說服性的符號(hào)被帶入陶瓷禮品設(shè)計(jì)中，明確禮對(duì)民間商務(wù)禮品瓷設(shè)計(jì)的有益促進(jìn)，讓民間商務(wù)禮品瓷設(shè)計(jì)可以更加完善，更好的表達(dá)出我國禮儀之邦的特性，這對(duì)當(dāng)今我國民間商務(wù)禮品瓷設(shè)計(jì)也具有深刻的學(xué)術(shù)價(jià)值和意義。
[Abstract]:Chinese people have always advocated reciprocity, the Book of Rites said: reciprocation, not to come, indecent assault, not to come, also indecent manners. Gift porcelain, as a gift from people, carries the friendship between people and conveys the traditional Chinese culture. It can not only express the kindness and love of the giver, but also show the knowledge and accomplishment. Gift porcelain as a gift has been favored by everyone. With the development of modern society, business gifts play more and more important role in the world. In order to fully explore the relationship between ritual culture and folk business gift porcelain, this paper, combined with the theoretical knowledge of ritual, expounds the embodiment of propriety in the design of folk business gift porcelain from four aspects: modeling, decorative pattern, color and packaging. Ritual as a symbol of communication, the symbol of persuasion is brought into the ceramic gift design, and it is clear that the ritual is beneficial to the design of folk business gift porcelain, so that the design of folk business gift porcelain can be further improved. A better expression of the characteristics of China's ritual state, which has a profound academic value and significance for the design of folk business gift porcelain.
【學(xué)位授予單位】：景德鎮(zhèn)陶瓷學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J527

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