【摘要】：本文以廣西入境旅游市場(chǎng)作為研究對(duì)象,利用了轉(zhuǎn)移—份額模型和競(jìng)爭(zhēng)態(tài)模型對(duì)廣西入境旅游客源國(guó)和旅游目的地進(jìn)行分析,總結(jié)出了旅游客源國(guó)和旅游目的地的市場(chǎng)對(duì)比狀況和市場(chǎng)分布狀況,同時(shí)將其進(jìn)行市場(chǎng)分類,并且有針對(duì)性的對(duì)不同階梯的客源國(guó)和旅游目的地提出了相應(yīng)的建議。 通過(guò)轉(zhuǎn)移—份額模型將廣西入境旅游市場(chǎng)與全國(guó)入境旅游市場(chǎng)進(jìn)行對(duì)比,分析得到了與全國(guó)平均相比下廣西入境旅游市場(chǎng)狀況,即：廣西入境旅游市場(chǎng)略微優(yōu)于全國(guó)平均水平,并且有一些新興的客源市場(chǎng)出現(xiàn),但是市場(chǎng)競(jìng)爭(zhēng)力出現(xiàn)下滑；客源市場(chǎng)結(jié)構(gòu)正在發(fā)生變化。 通過(guò)競(jìng)爭(zhēng)態(tài)模型對(duì)廣西入境旅游市場(chǎng)供需方的市場(chǎng)變化趨勢(shì)進(jìn)行分析,得出2000年至2011年間,廣西入境旅游客源國(guó)現(xiàn)金牛市場(chǎng)較少,幼童市場(chǎng)穩(wěn)中有變,明星市場(chǎng)缺失,瘦狗市場(chǎng)增多。廣西入境旅游目的地的競(jìng)爭(zhēng)格局并沒(méi)有發(fā)生太大變化。 通過(guò)聚類分析的方法,將廣西入境旅游市場(chǎng)進(jìn)行分類比較得到結(jié)論,在2000年—2011年間,廣西入境旅游的優(yōu)勢(shì)正在減弱,主要表現(xiàn)在市場(chǎng)階梯由原本的三級(jí)階梯轉(zhuǎn)變?yōu)閮杉?jí)階梯；在對(duì)廣西旅游目的地進(jìn)行分析中得到,旅游目的地的基本類別并沒(méi)有發(fā)生變化,并總結(jié)出了市場(chǎng)的三個(gè)主要發(fā)展特征,地域分布轉(zhuǎn)移特征、時(shí)間對(duì)比特征和地理集中變化特征。 廣西入境旅游市場(chǎng)開(kāi)拓應(yīng)該基于差異化營(yíng)銷；優(yōu)化產(chǎn)業(yè)結(jié)構(gòu),提升產(chǎn)業(yè)附加值；打破區(qū)域失衡三大基本思路。對(duì)于不同類別的客源國(guó)市場(chǎng)應(yīng)該采用與其相符的市場(chǎng)開(kāi)拓策略。對(duì)于廣西來(lái)說(shuō),應(yīng)該主動(dòng)的豐富旅游產(chǎn)品,改變文化體現(xiàn)方式；加強(qiáng)區(qū)域合作,整合產(chǎn)業(yè)鏈；構(gòu)建城市旅游戰(zhàn)略群；加強(qiáng)政府管理水平,以期不斷的提升廣西旅游市場(chǎng)的國(guó)際影響力和自身的競(jìng)爭(zhēng)力。
[Abstract]:This paper takes the inbound tourism market of Guangxi as the research object, using the transfer-share model and the competitive model to analyze the tourist source and destination of Guangxi inbound tourism. This paper summarizes the market comparative situation and market distribution of tourist source countries and tourist destinations, and classifies them into different market categories, and puts forward corresponding suggestions to different staircase countries and tourist destinations. This paper compares the inbound tourism market of Guangxi with that of the whole country by means of transfer-share model, and analyses the situation of the inbound tourism market in Guangxi compared with the national average, that is, the inbound tourism market of Guangxi is slightly better than the average level of the whole country. And there are some emerging tourist market, but the market competitiveness has declined; The structure of the tourist market is changing. By analyzing the market trend of the supply and demand side of Guangxi inbound tourism market through competitive state model, it is concluded that from 2000 to 2011, the cash cow market of Guangxi inbound tourist source country is less, the young children market is stable, and the star market is missing. The market for skinny dogs is on the rise. The competition pattern of Guangxi's inbound tourist destination has not changed much. By cluster analysis, the author compares the inbound tourism market in Guangxi with each other. From 2000 to 2011, the advantages of inbound tourism in Guangxi are weakening, which is mainly reflected in the transformation of the market ladder from three steps to two steps. In the analysis of Guangxi tourist destination, it is found that the basic categories of tourism destination have not changed, and summarized the three main development characteristics of the market, regional distribution and transfer characteristics, time contrast characteristics and geographical concentration change characteristics. The development of Guangxi inbound tourism market should be based on differential marketing, optimize the industrial structure, promote the added value of industry, and break the regional imbalance. For different types of guest country market should adopt the market development strategy in line with it. For Guangxi, we should take the initiative to enrich tourism products, change the way of cultural expression, strengthen regional cooperation, integrate the industrial chain, construct the strategic group of urban tourism; Strengthen the level of government management in order to continuously enhance the international influence of Guangxi tourism market and its own competitiveness.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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