發(fā)布時間：2018-12-05 19:41

【摘要】：體育旅游產(chǎn)業(yè)是隨著社會的發(fā)展和人民生活水平的提高而發(fā)展起來的新興的朝陽產(chǎn)業(yè),體育旅游產(chǎn)業(yè)的相關(guān)理論也是當前理論界所研究的熱點,在2008年北京奧運會之后,國內(nèi)的體育旅游業(yè)又掀起了一輪熱潮,但從整體來看,我國體育旅游業(yè)的發(fā)展仍處于初級階段。體育旅游作為一種新興的產(chǎn)業(yè)和旅游方式,不僅為體育和體育產(chǎn)業(yè)的發(fā)展拓展了空間,而且也為旅游業(yè)提供了可以持續(xù)利用的旅游資源與發(fā)展動力,因此體育旅游已經(jīng)成為旅游產(chǎn)品中的一個重要分支和未來旅游產(chǎn)品建設(shè)的一個主要方向。 本文運用文獻資料法、問卷調(diào)查法、訪談法、實地考察法、邏輯分析法、數(shù)理統(tǒng)計法等研究方法對滄州市體育旅游現(xiàn)狀進行調(diào)查研究。在研究過程中首先對目前國內(nèi)外的體育旅游發(fā)展狀況及研究動態(tài)進行綜合評述,指出了發(fā)展體育旅游的可能性,其次,塒滄州市的經(jīng)濟社會發(fā)展現(xiàn)狀以及體育旅游發(fā)展規(guī)模、基礎(chǔ)設(shè)施和資源開發(fā)情況進行調(diào)查和分析,說明了在滄州市發(fā)展體育旅游能加速滄州市經(jīng)濟社會的發(fā)展和滿足人們?nèi)找嬖鲩L的體育文化需求；同時,滄州市豐富的人文旅游資源和體育旅游資源、優(yōu)越的區(qū)域位置、便利的交通條件、政府的高度重視等條件,不僅為開展體育旅游活動創(chuàng)造了良好的資源環(huán)境,而且為實現(xiàn)體育旅游產(chǎn)業(yè)的跨越式發(fā)展注入了新的活力。在本次調(diào)查研究中也發(fā)現(xiàn)了滄州市群眾參加體育旅游所存在的一些問題,并根據(jù)發(fā)現(xiàn)的問題提出了相應(yīng)的發(fā)展對策。 希望通過本研究,既能促進滄州市體育產(chǎn)業(yè)和旅游產(chǎn)業(yè)的持續(xù)、快速和健康發(fā)展,又能為進一步研究體育旅游理論提供參考,為相關(guān)管理和經(jīng)營部門制定政策和開發(fā)市場提供理論依據(jù)。
[Abstract]:Sports tourism industry is a new sunrise industry developed with the development of society and the improvement of people's living standard. The related theory of sports tourism industry is also the hot spot of the current theoretical circle, after the 2008 Beijing Olympic Games, Domestic sports tourism has set off a round of upsurge, but overall, the development of sports tourism in China is still in the primary stage. As a new industry and tourism mode, sports tourism not only expands the space for the development of sports and sports industry, but also provides sustainable utilization of tourism resources and development power for tourism. Therefore, sports tourism has become an important branch of tourism products and a main direction of tourism product construction in the future. The present situation of sports tourism in Cangzhou City is investigated by the methods of literature, questionnaire, interview, field investigation, logic analysis, mathematical statistics and so on. In the course of the research, firstly, the development status and research trends of sports tourism at home and abroad are comprehensively reviewed, and the possibility of developing sports tourism is pointed out. Secondly, the present situation of economic and social development and the scale of sports tourism development in Cangzhou City. The investigation and analysis of infrastructure and resource development show that sports tourism in Cangzhou can accelerate the economic and social development of Cangzhou and meet the increasing sports and cultural needs of people. At the same time, Cangzhou's abundant cultural tourism resources and sports tourism resources, superior regional location, convenient transportation conditions, and the government's high attention have not only created a good resource environment for the development of sports tourism activities. And for realizing the leapfrog development of sports tourism industry has injected new vitality. In this investigation and research, we also found some problems existing in the participation of the masses of Cangzhou in sports tourism, and put forward the corresponding development countermeasures according to the discovered problems. It is hoped that this study will not only promote the sustained, rapid and healthy development of the sports industry and tourism industry in Cangzhou City, but also provide a reference for the further study of sports tourism theory. For the relevant management and management departments to formulate policies and market development to provide theoretical basis.
【學位授予單位】：北京體育大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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