【摘要】：技術(shù)設(shè)備的應(yīng)用是提升旅游企業(yè)技術(shù)競爭力的重要途徑。了解旅游技術(shù)設(shè)備的使用特性及其影響機(jī)制，有助于旅游相關(guān)企業(yè)科學(xué)的設(shè)計(jì)、選擇、使用和管理旅游技術(shù)設(shè)備，并有助于提升旅游企業(yè)的技術(shù)應(yīng)用水平和服務(wù)水平，提升旅游者在技術(shù)設(shè)備使用過程中的滿意度。 本研究綜合使用了文獻(xiàn)分析、因子分析、結(jié)構(gòu)方程法（SEM法）、獨(dú)立樣本T檢驗(yàn)、單因素方差分析、多重比較分析等方法，對旅游技術(shù)設(shè)備的使用特性及其影響機(jī)制進(jìn)行了較為系統(tǒng)的探討。 在理論研究階段，本研究通過文獻(xiàn)綜述的方法對旅游技術(shù)設(shè)備、技術(shù)設(shè)備的使用特性、使用效果、可接受程度、游客滿意度等關(guān)鍵詞進(jìn)行了梳理，并以此為基礎(chǔ)，初步界定了旅游技術(shù)設(shè)備的概念和內(nèi)涵，總結(jié)歸納了旅游技術(shù)設(shè)備的功能和使用特性，繼而針對旅游技術(shù)設(shè)備的使用現(xiàn)狀提出了設(shè)備使用過程中存在的問題。 在實(shí)證分析階段，本研究主要圍繞旅游技術(shù)設(shè)備使用特性對游客滿意度的影響機(jī)理和旅游技術(shù)設(shè)備的游客使用差異等兩個(gè)主題展開研究： 第一，研究對旅游技術(shù)設(shè)備使用特性對游客滿意度的影響機(jī)制進(jìn)行了實(shí)證檢驗(yàn)。研究發(fā)現(xiàn)，旅游技術(shù)設(shè)備的實(shí)用性、易用性、安全性和人性化會對游客的使用效果和可接受程度產(chǎn)生顯著性影響，其中人性化特征對兩者的影響作用最大；使用效果和可接受程度會直接影響游客的滿意度，其中使用效果對游客滿意度的影響作用較大；實(shí)用性、易用性、安全性和人性化等使用特性對游客滿意度存在間接影響，其中人性化對游客滿意度的間接影響最大；從模型的觀測變量和潛在變量之間的影響關(guān)系來看，滿足需求情況、操作難易程度、人身安全狀況、與旅游活動的協(xié)調(diào)情況、能否起幫助作用等是游客評價(jià)技術(shù)設(shè)備使用情況的重要影響因素。 第二，研究從性別、年齡、受教育程度、職業(yè)、收入及旅游頻率等角度，對旅游技術(shù)設(shè)備的游客使用差異進(jìn)行了比較研究。研究發(fā)現(xiàn)，游客的年齡、受教育程度、職業(yè)、月收入及旅游頻率等人口特征因素對旅游技術(shù)設(shè)備的使用特性、使用效果、可接受程度和滿意度評價(jià)等具有重要的影響。其中，17歲以下、45歲-64歲和65歲以上的游客，碩士或以上學(xué)歷的游客，教師、自由職業(yè)及企業(yè)職員等職業(yè)的游客，月收入1999元以下和月收入10000-19999元的游客，旅游比較頻繁的游客等，，在各類別游客中屬于特殊的游客群體。 在理論研究和實(shí)證分析的基礎(chǔ)上，本研究提出了以下六點(diǎn)建議：①旅游技術(shù)設(shè)備開發(fā)商應(yīng)重點(diǎn)關(guān)注設(shè)備使用特性的設(shè)計(jì)與開發(fā)；②旅游企業(yè)應(yīng)改善服務(wù)模式以提高技術(shù)設(shè)備的服務(wù)質(zhì)量和使用效果；③旅游企業(yè)應(yīng)拓寬營銷渠道以提高游客對技術(shù)設(shè)備的接受度和滿意度；④旅游企業(yè)應(yīng)加強(qiáng)對技術(shù)設(shè)備的維護(hù)和保養(yǎng)；⑤目標(biāo)市場較為明確且單一的旅游企業(yè)應(yīng)重點(diǎn)開發(fā)針對性強(qiáng)的技術(shù)設(shè)備；⑥服務(wù)對象較為廣泛的旅游企業(yè)應(yīng)力求提供不同層次和標(biāo)準(zhǔn)的技術(shù)設(shè)備。 本文完成的主要?jiǎng)?chuàng)新點(diǎn)包括：①構(gòu)建了旅游技術(shù)設(shè)備使用特性對游客滿意度的影響模型，并根據(jù)調(diào)研數(shù)據(jù)進(jìn)行了實(shí)證分析，初步明確了兩者間的影響機(jī)理。②系統(tǒng)總結(jié)和歸納了旅游技術(shù)設(shè)備的功能和使用特性的基本結(jié)構(gòu)，并據(jù)此開發(fā)出了旅游技術(shù)設(shè)備使用特性的觀測量表；③首次從旅游技術(shù)設(shè)備使用特性角度來研究游客滿意度的影響歸屬。
[Abstract]:The application of technical equipment is an important way to improve the technical competitiveness of tourism enterprises. It is helpful to the design, selection, use and management of tourism technical equipment, and to improve the technical application level and service level of the tourism enterprises. and the satisfaction of the tourists in the use process of the technical equipment is improved. The paper comprehensively uses the methods of literature analysis, factor analysis, structural equation method (SEM), independent sample T test, single-factor analysis of variance and multiple comparative analysis. In the course of the theoretical research, this study, through the method of the literature review, has carried out the combing of the characteristics of the use of the tourism technical equipment, the technical equipment, the use effect, the acceptance degree, the satisfaction of the tourists and so on, and based on this, the tourism technical equipment was preliminarily defined. The concept and connotation of the tourism technical equipment are summarized, the function and use characteristics of the tourism technical equipment are summarized, and then the use of the equipment is put forward according to the present situation of the use of the tourism technical equipment. At the stage of positive analysis, this study mainly focuses on the impact mechanism of the characteristics of the use of the tourism technical equipment on the satisfaction of the tourists and the difference between the tourists of the tourism technical equipment and the like. two masters Research on the Research of the Problem: First, the Study of the Characteristics of the Use of the Tourism and Technical Equipment to the Satisfaction of the Tourist The research shows that the utility, the usability, the safety and the humanity of the tourism technical equipment will have a significant effect on the use effect and the acceptable degree of the tourists. It will directly affect the satisfaction of the tourists, in which the effect of the use effect on the satisfaction of the tourists is great; the utility, the ease of use, the safety and the humanized use characteristics have an indirect influence on the satisfaction of the tourists, in which the human-friendly tour The indirect influence of the customer satisfaction is the biggest; from the relation between the observation variables and the potential variables of the model, the requirements are met, the operation difficulty level, the personal safety condition, the coordination of the tourism activities, the ability to help, and the like are the tourist evaluation technical equipment Second, the study of tourism technical equipment from the perspectives of gender, age, education level, occupation, income and tourism frequency The study found that the age of the tourist, the degree of education, the occupation, the monthly income and the tourism frequency are the characteristics of the use, the use effect and the acceptability of the tourism technical equipment. It has an important influence on the evaluation of the degree of satisfaction and the like. Among them, visitors with the age of 17, the tourists aged 45 to 64 and over the age of 65, the tourists with a master's degree or above, the teachers, the free professional and the staff of the enterprise, etc., the monthly income of RMB 1999 and the monthly income of 10000-19999 Yuan Tourists, more frequent visitors, and so on, in each Based on the theoretical research and the empirical analysis, the following six suggestions are put forward in this study: the design and development of the use characteristics of the equipment should be paid more attention to by the developer of the tourism technical equipment; and the tourism enterprises should improve the service mode. In order to improve the service quality and use effect of the technical equipment, the tourism enterprises should broaden the marketing channels to improve the acceptance and satisfaction of the technical equipment; the tourism enterprises should strengthen the maintenance and maintenance of the technical equipment; the target market is clear and single. The tourism enterprises should focus on the development of strong and strong technical equipment; the tourism enterprises with a wide range of service objects The main innovation points in this paper include: the construction of the impact model of the use characteristics of the tourism technical equipment on the satisfaction of the tourists, and according to the research data, On the basis of the empirical analysis, the mechanism of the influence between the two systems is clarified. The basic structure of the function and use characteristics of the tourism technical equipment is summarized and summarized, and the observation scale of the use characteristics of the tourism technical equipment is developed.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.6;F224

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本文編號：2350395