【摘要】：隨著體驗(yàn)經(jīng)濟(jì)和休閑時(shí)代的到來，以參與的廣泛性和內(nèi)容的豐富性為特征的體育旅游越來越受到人們的喜愛。當(dāng)前，大眾的健身意識(shí)在逐漸的提升，沈陽市也開始推行“全民健身計(jì)劃”，這些都為體育旅游的進(jìn)一步發(fā)展提供了先決條件，也使體育旅游在旅游活動(dòng)，乃至整個(gè)旅游產(chǎn)業(yè)中占有一席之地。沈陽從未承辦過十二運(yùn)這樣大的體育賽事，十二運(yùn)一定會(huì)以其高水平的體育賽事和廣泛的影響力為沈陽體育旅游帶來更大的契機(jī)，進(jìn)而推動(dòng)沈陽體育旅游的迅猛發(fā)展。沈陽棋盤山作為沈陽旅游的一張名片，如何認(rèn)清形勢(shì)，以此為契機(jī)，全面發(fā)展體育旅游是當(dāng)下亟待解決和重視戰(zhàn)略問題。 棋盤山是沈陽地區(qū)最大的自然風(fēng)景區(qū)，其中的自然資源極其豐富，常年有大量的旅游者來此來旅游觀光。但在體育旅游產(chǎn)品的開發(fā)中還存在種類少，分散，，開發(fā)力度不夠等問題，本文將從以下方面進(jìn)行闡述： 第一，通過對(duì)棋盤山體育旅游產(chǎn)品目前的開發(fā)情況進(jìn)行分析，了解到進(jìn)一步開發(fā)棋盤山體育旅游產(chǎn)品的必要性，明確了棋盤山體育旅游產(chǎn)品開發(fā)的不足及未來發(fā)展方向。 第二，通過對(duì)棋盤山體育旅游者行為特征的實(shí)證調(diào)研，了解到棋盤山體育旅游者的基本信息，認(rèn)識(shí)到了旅游者的現(xiàn)實(shí)及潛在需求，并從中分析出棋盤山體育旅游者的消費(fèi)動(dòng)機(jī)。 第三，結(jié)合調(diào)查結(jié)果和分析數(shù)據(jù)，確定棋盤山體育旅游開發(fā)的總體思路，提出棋盤山體育旅游發(fā)展的結(jié)構(gòu)圖，按照結(jié)構(gòu)圖及旅游者需求，提出進(jìn)一步開發(fā)的具體措施。
[Abstract]:With the arrival of the experience economy and leisure times, sports tourism characterized by the universality of participation and the richness of content is becoming more and more popular. At present, the fitness consciousness of the public is gradually improving, and Shenyang has also begun to implement the "National Fitness Program", which provides a prerequisite for the further development of sports tourism, and also enables sports tourism to take place in tourism activities. Even the whole tourism industry has a place. Shenyang has never hosted such a big sports event as the Twelve Games. With its high level of sports events and extensive influence, it will bring more opportunities for Shenyang sports tourism, and then promote the rapid development of Shenyang sports tourism. As a business card of Shenyang tourism, how to recognize the situation and take it as an opportunity to develop sports tourism in an all-round way is an urgent and strategic issue. Qipan Mountain is the largest natural scenic spot in Shenyang area, in which the natural resources are extremely rich, and a large number of tourists come to visit here all year round. However, in the development of sports tourism products, there are still some problems, such as few types, dispersion, insufficient development, etc. This paper will elaborate from the following aspects: first, through the analysis of the current development situation of Qipanshan sports tourism products, The necessity of further developing Qipanshan sports tourism products is understood, and the deficiency and future development direction of Qipanshan sports tourism products are clarified. Second, through the empirical investigation on the behavior characteristics of Qipanshan sports tourists, we know the basic information of Qipanshan sports tourists, realize the reality and potential demand of tourists, and analyze the consumption motivation of Qipanshan sports tourists. Thirdly, combined with the investigation results and the analysis data, this paper determines the general idea of Qipanshan sports tourism development, puts forward the structure chart of Qipanshan sports tourism development, and puts forward the concrete measures for further development according to the structure chart and tourist demand.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.7;G80-05

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