【摘要】：改革開放三十年來,隨著我國經(jīng)濟的不斷發(fā)展和人民生活水平的不斷提高,人們對精神文明和文化生活的追求也日趨豐富,城市居民渴望逃離城市去鄉(xiāng)村探幽訪古、縱情山水、休閑娛樂,因此,鄉(xiāng)村旅游在中國興起并不斷發(fā)展壯大。根據(jù)全國第六次人口普查數(shù)據(jù)顯示,目前,山東省常住人口9879萬,其中城市人口5370萬。2012年,山東省實現(xiàn)生產(chǎn)總值5萬億元,同比增長9.8%,人均生產(chǎn)總值超過5萬元,城鎮(zhèn)居民人均可支配收入2.6萬元。城市化水平的提升、居民可支配收入的增加,這些都為山東省發(fā)展鄉(xiāng)村旅游業(yè)提供了良好的契機,促進了山東省鄉(xiāng)村旅游業(yè)的蓬勃發(fā)展。 本篇文章對鄉(xiāng)村旅游、旅游產(chǎn)業(yè)鏈等概念進行了闡述,對國內(nèi)外發(fā)展鄉(xiāng)村旅游成功的案例進行了比較分析,對前人關(guān)于鄉(xiāng)村旅游的研究進行了進一步梳理,并在此基礎(chǔ)上運用文獻分析、內(nèi)容分析、對比分析等方法對山東省發(fā)展鄉(xiāng)村旅游業(yè)開展的優(yōu)勢和當(dāng)前存在的問題進行了剖析,提出了山東省發(fā)展鄉(xiāng)村旅游業(yè)可采取的對策和建議。 山東省發(fā)展鄉(xiāng)村旅游業(yè)具有的優(yōu)勢是區(qū)位條件優(yōu)越、經(jīng)濟發(fā)達、居民收入水平高、自然和人文景觀豐富,民風(fēng)淳樸等。但仍有較多問題困擾著山東省鄉(xiāng)村旅游業(yè)健康、快速、持續(xù)發(fā)展發(fā)展,主要表現(xiàn)在鄉(xiāng)村旅游產(chǎn)品不精、基礎(chǔ)設(shè)施不完善、市場營銷不夠、經(jīng)營主體力量弱小、缺乏專業(yè)人才等,這些問題嚴(yán)重制約著山東省鄉(xiāng)村旅游業(yè)的發(fā)展。如何突破這些制約,解決好這些問題,不僅對山東省鄉(xiāng)村旅游業(yè)自身的發(fā)展而且對整個山東省農(nóng)村社會經(jīng)濟的快速、健康、持續(xù)發(fā)展都具有重大意義。 山東省要實現(xiàn)鄉(xiāng)村旅游業(yè)的進一步發(fā)展和繁榮,應(yīng)采取深度開發(fā)鄉(xiāng)村旅游產(chǎn)品,提高鄉(xiāng)村旅游產(chǎn)品質(zhì)量；完善鄉(xiāng)村旅游的基礎(chǔ)設(shè)施,提升旅游服務(wù)水平；延伸鄉(xiāng)村旅游產(chǎn)業(yè)鏈,實現(xiàn)鄉(xiāng)村旅游產(chǎn)業(yè)鏈各個環(huán)節(jié)的良性互動；著力培養(yǎng)鄉(xiāng)村旅游的專業(yè)人才；加強鄉(xiāng)村旅游的市場營銷；壯大鄉(xiāng)村旅游開發(fā)主體,發(fā)展現(xiàn)階段符合山東省實際的鄉(xiāng)村旅游合作社等措施。
[Abstract]:In the past 30 years of reform and opening up, with the continuous development of economy and the improvement of people's living standard, people's pursuit of spiritual civilization and cultural life has become increasingly rich, and urban residents are eager to escape from the city to explore the ancient times and indulge in the mountains and rivers. Leisure and entertainment, therefore, the rise of rural tourism in China and continue to grow. According to the data from the sixth national census, at present, Shandong Province has a resident population of 98.79 million, of which the urban population is 53.7 million. In 2012, Shandong Province achieved a gross domestic product of 5 trillion yuan, an increase of 9.8 percent over the same period last year, and a per capita gross domestic product of more than 50,000 yuan. The per capita disposable income of urban residents is 26000 yuan. The improvement of urbanization level and the increase of residents' disposable income provide a good opportunity for the development of rural tourism in Shandong Province and promote the vigorous development of rural tourism in Shandong Province. This article has carried on the elaboration to the rural tourism, the tourism industry chain and so on concept, has carried on the comparative analysis to the domestic and foreign development rural tourism successful case, has carried on the further comb to the predecessor regarding the rural tourism research. On the basis of this, the paper analyzes the advantages and problems existing in the development of rural tourism in Shandong Province by means of literature analysis, content analysis and comparative analysis. The countermeasures and suggestions for the development of rural tourism in Shandong Province are put forward. The advantages of developing rural tourism in Shandong Province are superior location condition, developed economy, high income level, rich natural and humanistic landscape, simple folk style and so on. However, there are still many problems that haunt the healthy, rapid and sustainable development of rural tourism in Shandong Province, which are mainly manifested in poor rural tourism products, imperfect infrastructure, inadequate marketing, weak power of the main body of business, lack of professional personnel, and so on. These problems seriously restrict the development of rural tourism in Shandong Province. How to break through these constraints and solve these problems is of great significance not only to the development of Shandong rural tourism itself but also to the rapid, healthy and sustainable development of the whole rural economy of Shandong Province. In order to realize the further development and prosperity of rural tourism in Shandong Province, it is necessary to develop rural tourism products in depth, improve the quality of rural tourism products, improve the infrastructure of rural tourism, improve the level of tourism services, and extend the rural tourism industry chain. To realize the positive interaction of various links in the rural tourism industry chain; to focus on the training of rural tourism professionals; to strengthen the marketing of rural tourism; to strengthen the main body of rural tourism development; Development of the current stage in line with the actual Shandong Province rural tourism cooperatives and other measures.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7

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