【摘要】：寧波-舟山地區(qū)（以下簡(jiǎn)稱甬舟區(qū)）作為我國(guó)擁有豐富的濱海運(yùn)動(dòng)休閑旅游資源的地區(qū)之一，特別是在浙江海洋經(jīng)濟(jì)核心示范區(qū)上升為國(guó)家戰(zhàn)略后，其濱海運(yùn)動(dòng)休閑旅游的快速發(fā)展更是成為了學(xué)者們研究的焦點(diǎn)。濱海運(yùn)動(dòng)休閑旅游資源作為開(kāi)展濱海運(yùn)動(dòng)休閑旅游活動(dòng)的客體和必備條件與物質(zhì)基礎(chǔ)，對(duì)一個(gè)地區(qū)的濱海運(yùn)動(dòng)休閑旅游發(fā)展起著決定性的意義。甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源總量大，類型豐富，然而若要使其得到合理開(kāi)發(fā)，同時(shí)能保證資源的可持續(xù)發(fā)展，對(duì)區(qū)域內(nèi)濱海運(yùn)動(dòng)休閑旅游資源進(jìn)行評(píng)價(jià)就成為必不可少的一步。本文應(yīng)用《旅游資源分類、調(diào)查與評(píng)價(jià)》國(guó)家標(biāo)準(zhǔn)（GB/T18972-2003）對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源進(jìn)行分類整理，展現(xiàn)了甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游的類型。在此基礎(chǔ)上，筆者又采用了旅游資源共有因子評(píng)價(jià)法對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源進(jìn)行評(píng)價(jià)，進(jìn)而提出甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游產(chǎn)品的優(yōu)化策略。全文主要內(nèi)容如下： 首先，筆者在閱讀大量文獻(xiàn)的基礎(chǔ)上，闡述了本論文的寫(xiě)作背景及本研究的意義，并對(duì)本研究的研究方法做了介紹，對(duì)本研究涉及的概念進(jìn)行了界定。之后，，筆者對(duì)濱海運(yùn)動(dòng)休閑旅游資源的評(píng)價(jià)理論及截至到目前為止，國(guó)內(nèi)外學(xué)者對(duì)于濱海運(yùn)動(dòng)休閑旅游的評(píng)價(jià)都做了哪些工作進(jìn)行了回顧。 其次，筆者通過(guò)實(shí)地調(diào)查，文獻(xiàn)研讀等方法對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源的規(guī)模，類型，運(yùn)營(yíng)狀況等進(jìn)行了了解。在此基礎(chǔ)上，應(yīng)用《旅游資源分類、調(diào)查與評(píng)價(jià)》國(guó)家標(biāo)準(zhǔn)（GB/T18972-2003）對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游進(jìn)行歸納分類，清晰地展現(xiàn)了甬舟區(qū)內(nèi)濱海運(yùn)動(dòng)休閑旅游資源的規(guī)模及類型。 第三在運(yùn)用《旅游資源分類、調(diào)查與評(píng)價(jià)》國(guó)家標(biāo)準(zhǔn)（GB/T18972-2003）對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源進(jìn)行分類整理的基礎(chǔ)上，應(yīng)用旅游資源共有因子評(píng)價(jià)法對(duì)其進(jìn)行評(píng)價(jià)：筆者將甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源賦分表及旅游資源共有因子評(píng)價(jià)法所規(guī)定的賦分標(biāo)準(zhǔn)一同寄于專家，請(qǐng)他們打分，之后將回收的數(shù)據(jù)進(jìn)行處理得出結(jié)論。在對(duì)甬舟區(qū)濱海運(yùn)動(dòng)休閑旅游資源評(píng)價(jià)的基礎(chǔ)上，對(duì)現(xiàn)有的濱海運(yùn)動(dòng)休閑旅游產(chǎn)品存在的問(wèn)題及其形成原因進(jìn)行了剖析并提出優(yōu)化策略。
[Abstract]:Ningbo Zhoushan area (hereinafter referred to as Yongzhou area) is one of the regions with abundant coastal sports leisure tourism resources in our country, especially after the core demonstration area of Zhejiang's marine economy has become a national strategy. The rapid development of coastal sports leisure tourism has become the focus of scholars. As the object, necessary condition and material basis of developing coastal sports leisure tourism, coastal sports leisure tourism resources play a decisive role in the development of coastal sports leisure tourism in a region. The total amount of coastal sports leisure tourism resources in Yongzhou area is large and the types are rich. However, if it is to be developed reasonably, the sustainable development of the resources can be ensured at the same time. Evaluation of coastal sports leisure tourism resources in the region becomes an essential step. In this paper, the classification of coastal sports leisure tourism resources in Yongzhou area is classified by using the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003), which shows the types of coastal sports leisure tourism in Yongzhou area. On this basis, the author adopts the common factor evaluation method of tourism resources to evaluate the coastal sports leisure tourism resources, and then puts forward the optimization strategy of coastal sports leisure tourism products. The main contents of the thesis are as follows: firstly, the author, on the basis of reading a lot of literature, expounds the writing background of this thesis and the significance of this research, and introduces the research methods of this research. The concept involved in this study is defined. After that, the author reviews the evaluation theory of coastal sports leisure tourism resources and the work that domestic and foreign scholars have done to evaluate coastal sports leisure tourism up to now. Secondly, the author through field investigation, literature study and other methods to Ningbo coastal sports leisure tourism resources scale, type, operation status. On this basis, using the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003), the paper summarizes and classifies coastal sports leisure tourism in Yongzhou area, and clearly shows the scale and type of coastal sports leisure tourism resources in Yongzhou area. Thirdly, on the basis of applying the National Standard of Tourism Resources Classification, investigation and Evaluation (GB/T18972-2003) to classify the coastal sports and leisure tourism resources in Yongzhou area, Using the common factor evaluation method of tourism resources, the author sends the scoring standard of the coastal sports leisure tourism resources and the evaluation method of tourism resources common factors to the experts, asking them to score. The collected data are then processed to draw a conclusion. Based on the evaluation of coastal sports leisure tourism resources in Yongzhou area, the problems existing in the existing coastal sports leisure tourism products and their forming reasons are analyzed and the optimization strategies are put forward.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G812.7;F592.7

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