【摘要】：隨著城市間的距離不斷縮短，人們在城市間的流動頻率不斷增加，，信息化網(wǎng)絡(luò)日趨完善的情形下，越來越多適合旅游的產(chǎn)品被挖掘出來。而高校學(xué)生的不斷增加，大學(xué)生無論是從數(shù)量上還是從接受新鮮事物的能力上都成為旅游市場上很值得開拓的目標(biāo)客戶群體，可謂前景廣闊。對大學(xué)生旅游市場的開發(fā)不僅僅對旅游行業(yè)意義重大，而且國家的經(jīng)濟(jì)收入和大學(xué)生自身的素養(yǎng)、眼界的提高都有很大的益處，一舉數(shù)得。 論文立足于沈陽市的旅游行業(yè)，針對大學(xué)生這一旅游群體，在感覺、學(xué)習(xí)與記憶、動機(jī)、態(tài)度、個性、參考群體、家庭、角色、社會階層、文化與亞文化的這幾個對大學(xué)生旅游行為有影響的因素中尋找出態(tài)度、動機(jī)、參考群體、角色這四個特征值大于1的主要影響因素來代替原有因素。通過調(diào)查問卷的方法，收集沈陽市大學(xué)生的信息獲取渠道、通常旅游時間、通常話費時長、出游方式、平均每次旅游花費金額、主要花費項目、傾向旅游景點等相關(guān)大學(xué)生旅游行為的信息。再使用SPSS和EXCEL等軟件對收集到的數(shù)據(jù)信息進(jìn)行分析、整理，尋找沈陽市大學(xué)生旅游行為的一些規(guī)律，并用非參數(shù)檢驗來檢測態(tài)度、動機(jī)、參考群體、角色這些因素對大學(xué)生旅游行為的影響。通過分析這些旅游行為規(guī)律和影響因素，旅游企業(yè)可以有針對性的設(shè)計出符合大學(xué)生旅游行為的旅游產(chǎn)品和服務(wù)，對旅游市場提供有效的建議。
[Abstract]:With the shortening of the distance between cities, the increasing frequency of people's flow between cities, and the information network becoming more and more perfect, more and more products suitable for tourism have been excavated. With the increasing number of college students and the ability to accept new things, college students have become a target group in the tourism market, which has a bright future. The development of tourism market for college students is of great significance not only to the tourism industry, but also to the economic income of the country and the quality of college students themselves. This paper is based on the tourism industry of Shenyang, aiming at the college students as a tourist group, in feeling, learning and memory, motivation, attitude, personality, reference group, family, role, social class, Among the factors that influence the tourism behavior of college students, such as attitude, motivation, reference group and role, these four factors of culture and subculture are found to replace the original factors. Through the method of questionnaire, we collect the information of Shenyang university students, usually travel time, usually the time of call, the way of traveling, the average amount of each trip, the main items. Tend to tourist attractions and other related information about college students' tourism behavior. Then using software such as SPSS and EXCEL to analyze and sort out the collected data, to find some rules of college students' tourism behavior in Shenyang, and to test attitude, motivation, reference groups with non-parametric test. The role of these factors on the tourism behavior of college students. By analyzing the rules of tourism behavior and influencing factors, tourism enterprises can design tourism products and services in accordance with college students' tourism behavior, and provide effective suggestions to the tourism market.
【學(xué)位授予單位】：遼寧大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G645.5;F592

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5 楊e

本文編號：2230838