【摘要】：隨著社會(huì)的發(fā)展和人們觀念的改變，紅色旅游越來(lái)越受到國(guó)民的重視，紅色旅游也迅速的開(kāi)發(fā)和蓬勃發(fā)展起來(lái)，這對(duì)提高國(guó)民素質(zhì)，發(fā)揚(yáng)艱苦創(chuàng)業(yè)的精神有巨大的作用。 本研究意討論來(lái)訪游客對(duì)河北保定清苑冉莊地道戰(zhàn)遺址各方面特征的重要程度和滿(mǎn)意度分析，通過(guò)對(duì)景區(qū)交通，遺址的自然特色以及景區(qū)的設(shè)施設(shè)備和講解服務(wù)等特點(diǎn)的調(diào)查，研究影響游客旅游和滿(mǎn)意度的因素及程度。 此次調(diào)查回收樣本數(shù)107份，應(yīng)用IPA（important performance analysis）分析法進(jìn)行評(píng)估，主要為了分析了解冉莊地道戰(zhàn)遺址特征的重視度和滿(mǎn)意度為何。分析結(jié)果發(fā)現(xiàn)景區(qū)衛(wèi)生以及景區(qū)講解等各方面的問(wèn)題，且研究發(fā)現(xiàn)不同職業(yè)和文化程度對(duì)地道戰(zhàn)特征的滿(mǎn)意呈現(xiàn)差異性。 但，目前對(duì)于紅色旅游資源開(kāi)發(fā)和游客滿(mǎn)意度的研究仍處于不完善階段，已有的理論成果不多，缺乏理論依據(jù)。本文正是基于這種研究需求，通過(guò)實(shí)地考察從調(diào)查冉莊地道戰(zhàn)遺址游客滿(mǎn)意度的現(xiàn)狀入手，分析清苑縣開(kāi)展紅色旅游的開(kāi)發(fā)現(xiàn)狀及游客滿(mǎn)意度存在的問(wèn)題，結(jié)合已有的研究理論，提出解決方案，把冉莊地道戰(zhàn)遺址打造成環(huán)京津紅色旅游產(chǎn)業(yè)帶中精品旅游文化區(qū)，促進(jìn)清苑縣旅游業(yè)的發(fā)展，并為保定地區(qū)發(fā)展專(zhuān)項(xiàng)紅色旅游做出積極的貢獻(xiàn)，提出合理化建議，給政策的制定者提供一定的理論依據(jù)。 本文共分六章進(jìn)行論證：第一章為緒論部分；第二章對(duì)冉莊地道戰(zhàn)遺址開(kāi)發(fā)進(jìn)行了分析，闡述開(kāi)發(fā)紅色旅游的意義；第三章對(duì)冉莊地道戰(zhàn)遺址游客滿(mǎn)意度進(jìn)行分析；第四章對(duì)冉莊地道戰(zhàn)遺址游客滿(mǎn)意度的現(xiàn)狀及存在問(wèn)題進(jìn)行分析，得出游客滿(mǎn)意度存在五個(gè)方面問(wèn)題；第五章針對(duì)冉莊地道戰(zhàn)遺址游客滿(mǎn)意度存在的問(wèn)題，，提出相應(yīng)對(duì)策與建議；第六章為結(jié)論部分，通過(guò)對(duì)課題的開(kāi)發(fā)研究，得出一些結(jié)論以及本文研究的局限性。 通過(guò)對(duì)冉莊地道戰(zhàn)遺址游客滿(mǎn)意度分析與研究，得出今后的開(kāi)發(fā)過(guò)程中，冉莊地道戰(zhàn)應(yīng)：第一，突出重點(diǎn)、打造紅色地道戰(zhàn)文化品牌。第二，整合資源，開(kāi)發(fā)功能不同的特色紅色旅游區(qū)。第三，發(fā)揮優(yōu)勢(shì)，開(kāi)發(fā)適銷(xiāo)對(duì)路的特色產(chǎn)品。第四，完善接待設(shè)施建設(shè)，提高接待能力，滿(mǎn)足發(fā)展旅游業(yè)的整體要求。
[Abstract]:With the development of society and the change of people's concept, red tourism has been paid more and more attention by the people, and the red tourism has been developed rapidly and flourished, which plays a great role in improving the national quality and carrying forward the spirit of hard work and entrepreneurship. The purpose of this study is to discuss the importance and satisfaction of visitors to the characteristics of the tunnel war site in Qingyuan, Baoding, Hebei Province, and to investigate the characteristics of traffic and natural features of the site as well as the facilities and services of the scenic area. This paper studies the factors and degree of tourists' tourism and satisfaction. IPA (important performance analysis) analysis was used to evaluate 107 samples collected in this survey, mainly to analyze and understand the importance and satisfaction of the characteristics of Ranzhuang tunnel war site. The results showed that the health and explanation of scenic spots were different, and the satisfaction of different professions and cultures to the characteristics of tunnel warfare was different. However, the research on the development of red tourism resources and tourist satisfaction is still in the imperfect stage, and the existing theoretical results are few and lack of theoretical basis. Based on this kind of research demand, this paper analyzes the current situation of developing red tourism in Qingyuan County and the problems existing in tourist satisfaction by investigating the present situation of tourist satisfaction in Ranzhuang Underground War site. Based on the existing research theories, the paper puts forward a solution to make the ruins of the tunnel and war in Ranzhuang into a fine tourism cultural zone around the Beijing-Tianjin Red Tourism Industrial Belt, so as to promote the development of tourism in Qingyuan County. It also makes a positive contribution to the development of special red tourism in Baoding, puts forward some reasonable suggestions, and provides some theoretical basis for the policy makers. The thesis is divided into six chapters: the first chapter is the introduction, the second chapter analyzes the development of Ranzhuang tunnel war site, expounds the significance of developing red tourism, the third chapter analyzes the tourist satisfaction of Ranzhuang tunnel war site; The fourth chapter analyzes the present situation and existing problems of tourist satisfaction in Ranzhuang Underground War site, and concludes that there are five problems in tourist satisfaction; the fifth chapter focuses on the problems of tourist satisfaction in Ranzhuang Underground War site. The sixth chapter is the conclusion part, through the research on the subject, some conclusions and limitations of this paper are obtained. Through the analysis and research on tourist satisfaction of Ranzhuang tunnel war site, it is concluded that in the future development process, Ranzhuang tunnel warfare should be: first, highlight the key points, and build the cultural brand of red tunnel warfare. Second, the integration of resources, the development of different features of red tourism areas. Third, give play to the advantages of the development of marketable features of products. Fourth, improve reception facilities, improve reception capacity, and meet the overall requirements of tourism development.
【學(xué)位授予單位】：河北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 沈瑩;蘇芹;;民族村寨旅游游客分項(xiàng)滿(mǎn)意度評(píng)價(jià)研究——以廣西桂林龍勝縣龍脊景區(qū)為例[J];重慶科技學(xué)院學(xué)報(bào)(社會(huì)科學(xué)版);2009年05期

2 王群;丁祖榮;章錦河;楊興柱;;旅游環(huán)境游客滿(mǎn)意度的指數(shù)測(cè)評(píng)模型——以黃山風(fēng)景區(qū)為例[J];地理研究;2006年01期

3 李舟;深圳華僑城2000年游客調(diào)查分析研究——兼析中國(guó)主題公園的發(fā)展[J];旅游學(xué)刊;2001年01期

4 馬秋芳;楊新軍;康俊香;;傳統(tǒng)旅游城市入境游客滿(mǎn)意度評(píng)價(jià)及其期望-感知特征差異分析——以西安歐美游客為例[J];旅游學(xué)刊;2006年02期

5 沈向友;旅行社服務(wù)質(zhì)量與游客滿(mǎn)意感影響因素分析[J];旅游學(xué)刊;1999年05期

6 南劍飛;;旅游景區(qū)游客滿(mǎn)意度模糊綜合評(píng)判方法芻議[J];社會(huì)科學(xué)家;2008年02期

相關(guān)碩士學(xué)位論文 前1條

1 何曙光;基于IPA分析法的衡山景區(qū)游客滿(mǎn)意度研究[D];湖南師范大學(xué);2009年

本文編號(hào)：2206853