【摘要】：在經濟全球化和區(qū)域一體化的大背景下,充分利用地緣優(yōu)勢,加強區(qū)域旅游整合,打造更具競爭力的旅游核心區(qū)域,已成為世界各國、各地區(qū)應對競爭的創(chuàng)新舉措。伴隨著不同區(qū)域范圍的旅游整合發(fā)展,國內外學者在區(qū)域旅游整合方面已進行了初有成效的研究,但多集中對宏觀大區(qū)域范圍的旅游整合研究,缺少對具體區(qū)域內部全方位、多角度、深層次的旅游整合研究。 本文以湖北武陵山區(qū)為研究對象,首先,運用定性與定量相結合的方法分析了湖北武陵山區(qū)旅游業(yè)發(fā)展現(xiàn)狀�？傮w上,湖北武陵山區(qū)旅游業(yè)步入旅游發(fā)展的快車道,旅游業(yè)逐漸成為拉動經濟增長的支柱產業(yè),為推動區(qū)域經濟發(fā)展做出積極的貢獻。但區(qū)域旅游業(yè)發(fā)展不平衡,地域差異顯著,巴東縣、恩施市和利川縣旅游業(yè)發(fā)展水平最高。區(qū)域旅游發(fā)展過程中存在管理體制、機制不健全；旅游資源開發(fā)缺乏整體觀念,旅游產品結構有待改善；區(qū)域旅游主題形象有待提升,形象宣傳力度不夠；旅游基礎設施發(fā)展滯后；旅游人才儲備不足；缺乏區(qū)域旅游整合理念等問題。 其次,從旅游發(fā)展的支持條件、旅游資源、旅游通道和旅游市場四方面分析湖北武陵山區(qū)旅游整合的影響因素。區(qū)域背景和政策環(huán)境是湖北武陵山區(qū)實現(xiàn)旅游整合的保障；類型多樣、知名度高、互補性強的旅游資源是湖北武陵山區(qū)實現(xiàn)旅游整合的基礎；日益完善的旅游交通和旅游信息傳播通道是湖北武陵山區(qū)實現(xiàn)旅游整合的前提；不斷壯大的國內外旅游市場是湖北武陵山區(qū)實現(xiàn)旅游整合的動力。 然后,明確湖北武陵山區(qū)進行旅游整合的意義和目標；從旅游空間結構、旅游產品、旅游市場三方面提出湖北武陵山區(qū)旅游整合的模式及對策。提出構建“一個核心,三條軸線,兩大板塊,十大精品旅游區(qū)”的旅游發(fā)展空間格局；對觀光型、生態(tài)休閑型、文化型和專項旅游產品進行整合開發(fā),并設計多條跨區(qū)域的旅游精品線路；從入境、國內市場兩方面對湖北武陵山區(qū)旅游市場整合進行總體定位,加強區(qū)域旅游形象整體宣傳促銷。 最后,提出湖北武陵山區(qū)旅游整合要以政府為主導,以發(fā)揮政府在區(qū)域旅游整合中的導向作用,實施相應對策：加強旅游規(guī)劃管理、完善整合機制、優(yōu)化旅游發(fā)展環(huán)境,保障區(qū)域旅游整合的實現(xiàn)。
[Abstract]:Under the background of economic globalization and regional integration, making full use of geographical advantages, strengthening the integration of regional tourism, and building a more competitive tourism core region have become innovative measures for all countries and regions in the world to cope with competition. With the development of tourism integration in different regions, scholars at home and abroad have carried out preliminary and effective research on regional tourism integration. Multi-angle, deep-level tourism integration research. This paper takes the Wuling Mountain area of Hubei Province as the research object. Firstly, the present situation of tourism development in Wuling Mountain area of Hubei Province is analyzed by combining qualitative and quantitative methods. On the whole, the tourism industry in Wuling Mountain area of Hubei Province has stepped into the fast track of tourism development, and tourism has gradually become the pillar industry to stimulate economic growth, and has made positive contributions to promoting regional economic development. However, the development of regional tourism is unbalanced and the regional differences are significant. Badong County, Enshi County and Lichuan County have the highest level of tourism development. In the process of regional tourism development, there is a management system, a imperfect mechanism, a lack of overall concept on the development of tourism resources, a need to improve the structure of tourism products, a regional tourism theme image to be promoted, and a lack of publicity. Tourism infrastructure development lags behind; tourism talent reserve is insufficient; lack of regional tourism integration idea and so on. Secondly, this paper analyzes the influencing factors of tourism integration in Wuling Mountain area of Hubei Province from four aspects: the supporting conditions of tourism development, tourism resources, tourist channels and tourism market. The regional background and policy environment are the guarantee of tourism integration in Wuling Mountain area of Hubei Province, and the tourism resources with various types, high popularity and strong complementarities are the basis of tourism integration in Wuling Mountain area of Hubei Province. The increasingly perfect channel of tourism transportation and information dissemination is the premise of tourism integration in Wuling Mountain area of Hubei Province, and the growing domestic and foreign tourism market is the driving force of tourism integration in Wuling Mountain area of Hubei Province. Then, the significance and goal of tourism integration in Wuling Mountain area of Hubei Province are clarified, and the models and countermeasures of tourism integration in Wuling Mountain area of Hubei Province are put forward from three aspects: tourism spatial structure, tourism products and tourism market. The paper puts forward a spatial pattern of tourism development based on "one core, three axes, two plates and ten top-quality tourist areas", and integrates tourism, ecological leisure, cultural and special tourism products. And design a number of cross-regional tourism boutique routes; from the entry and domestic market to the tourism market integration in Wuling Mountain, Hubei Province overall positioning, to strengthen the overall promotion of the regional tourism image. Finally, the paper puts forward that the tourism integration in Wuling Mountain area of Hubei Province should be guided by the government, give full play to the guiding role of the government in the regional tourism integration, and implement the corresponding countermeasures: strengthening the tourism planning management, perfecting the integration mechanism, and optimizing the tourism development environment. To ensure the realization of regional tourism integration.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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