本文選題：呈現(xiàn) + 內(nèi)容分析�。� 參考：《陜西師范大學(xué)》2013年碩士論文

【摘要】：本文旨在研究《中國旅游報》對西安城市旅游形象的呈現(xiàn),采用內(nèi)容分析法,選取了2012年西安城市旅游形象相關(guān)的傳播文本作為研究對象。研究發(fā)現(xiàn),作為一份在全國頗具影響力的行業(yè)類報刊,在西安旅游形象呈現(xiàn)方面,雖然試圖面面俱到,但是也有一些報道側(cè)重點。在西安城市旅游形象傳播文本的呈現(xiàn)數(shù)量上,受季節(jié)變化和節(jié)慶、賽事活動的影響,不同月份報道數(shù)量存在偏頗。在西安城市旅游形象的內(nèi)容呈現(xiàn)方面,既有旅游政策法規(guī)和景點方面的介紹,同時也包含了住宿、交通、餐飲美食、娛樂、游玩、購物等方面的信息,但是報紙媒介呈現(xiàn)的關(guān)注焦點仍集中在歷史文化資源方面,尤其是歷史考古資源,給讀者呈現(xiàn)了一個古舊而非現(xiàn)代化的西安城市旅游形象。此外在新聞題材的選取上,更加迎合時下消費社會的需求,報紙媒介將關(guān)注的焦點更多的放置在當下新出現(xiàn)的旅游消費熱點上,如“智慧旅游”、“參與體驗游”等。再者,在呈現(xiàn)策略上,不僅僅的局限于單純的文字、圖片方面的報道,同時也借助專題、聚焦、廣告等形式來傳播城市旅游方面的相關(guān)信息,以期更好的發(fā)揮專業(yè)類報紙在傳播城市旅游形象方面的優(yōu)勢。 本文就這些問題展開討論,探討呈現(xiàn)這種報道傾向的原因有：一是西安與北京、上海、杭州、廣州等旅游產(chǎn)業(yè)發(fā)展好的城市相比較,其突出的優(yōu)勢在于歷史文化資源較豐富。二是受眾的信息選擇和接受受媒體的議程設(shè)置功能影響,而媒體在一定程度上“重宣傳、輕傳播”,故而將呈現(xiàn)的視角更多的集中在時下比較火熱的旅游事項。三是傳媒界泛濫化的商業(yè)趨勢給媒介自身的發(fā)展造成了巨大的壓力。在文章的最后,對于如何改進報紙對西安城市旅游形象的再現(xiàn),提出了一些自己的建議,針對這些原因,提出相應(yīng)的應(yīng)對策略。
[Abstract]:The purpose of this paper is to study the presentation of Xi'an urban tourism image by the China Tourism News. By using the method of content analysis, this paper selects the communication text related to Xi'an urban tourism image in 2012 as the object of study. The study found that as an influential industry newspaper in the country, Xi'an tourism image presentation, although trying to cover all aspects, but also some reports focus. In Xi'an city tourism image dissemination text presentation quantity, by the season change and the festival, the competition activity influence, the different month report quantity existence is biased. In terms of the content presentation of Xi'an city tourism image, there are not only tourist policies and regulations and scenic spots, but also information on accommodation, transportation, food and beverage, entertainment, play, shopping, etc. However, the focus of the newspaper media is still focused on the historical and cultural resources, especially the historical and archaeological resources, which presents the readers with an ancient but not modern tourism image of Xi'an city. In addition, in the selection of news topics, more to meet the needs of the consumer society, the newspaper media will pay more attention to the focus of the current emerging tourism consumption hot spots, such as "smart tourism", "participation experience tour" and so on. Furthermore, in terms of presentation strategy, it is not only confined to the simple words and pictures of reports, but also through the use of special topics, focus, advertising and other forms of dissemination of information related to urban tourism, With a view to better play professional newspapers in the dissemination of urban tourism image advantages. This paper discusses these problems and discusses the reasons for this kind of reporting tendency: first, compared with Beijing, Shanghai, Hangzhou, Guangzhou and other cities with good tourism industry, Xi'an has an outstanding advantage in rich historical and cultural resources. Second, the information selection and acceptance of the audience is influenced by the function of the media agenda setting, and the media, to a certain extent, "emphasize propaganda rather than communication", so the visual angle will be more concentrated on the hot tourism issues. Third, the commercial trend of the media industry has caused great pressure to the development of the media itself. At the end of the article, the author puts forward some suggestions on how to improve the reappearance of Xi'an city tourism image by newspapers, and puts forward corresponding countermeasures in view of these reasons.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F592.7;G206

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本文編號：2108211