發(fā)布時間：2018-06-23 10:40

  本文選題：旅游 + 運營商��； 參考：《旅游學刊》2013年02期

【摘要】：正1引言本文研究目的是分析歐洲最具影響力的旅游運營商如何成功轉(zhuǎn)變他們的市場戰(zhàn)略以保持市場競爭力,不僅在傳統(tǒng)旅游市場,更包括在金磚四國(BRIC countries)這一有組織旅行(organised travel)新興市場占據(jù)戰(zhàn)略性地位并獲得競爭優(yōu)勢。本研究基于文
[Abstract]:The purpose of this paper is to analyze how the most influential tourism operators in Europe successfully change their market strategy to maintain market competitiveness, not only in the traditional tourism market, but also in the traditional tourism market. It also includes a strategic position and a competitive advantage in the BRIC countries, an emerging market for organized travel (organised travel). This study is based on literature
【作者單位】： Faculty
【分類號】：F590
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本文編號：2056847