本文選題：熱帶 + 體育旅游��； 參考：《海南師范大學(xué)》2012年碩士論文

【摘要】：本文采用文獻(xiàn)資料法、專家訪談法、實(shí)地考察法、問卷調(diào)查法與統(tǒng)計(jì)分析等方法進(jìn)行研究，發(fā)現(xiàn)三亞作為熱帶體育旅游目的地與世界知名的、按照國際慣例進(jìn)行評價(jià)的體育旅游目的地相比存在一定的差距，提出推進(jìn)三亞作為熱帶體育旅游目的地國際化進(jìn)程的策略與建議。 全文共分七章。前言部分主要闡述本文的研究背景和意義，采用的研究方法和研究的創(chuàng)新點(diǎn)。第一章為文獻(xiàn)綜述，本章對旅游目的地、體育旅游目的地、熱帶體育旅游和旅游國際化的相關(guān)研究進(jìn)行綜述。第二章闡述熱帶體育旅游熱帶體育旅游目的地的特征和采用的理論基礎(chǔ)。第三章對三亞熱帶體育旅游目的地國際化現(xiàn)狀深入研究，分析得出三亞熱帶體育旅游國際化的發(fā)展程度還處于初級階段。第四章主要分析三亞熱帶體育旅游目的地的旅游者行為特征，是本文的重點(diǎn)數(shù)據(jù)分析章節(jié)。第五章闡述三亞距離國際體育旅游目的地的差距。第六章制定三亞熱帶體育旅游國際化的發(fā)展目標(biāo)，提出推進(jìn)三亞作為熱帶體育旅游目的地國際化進(jìn)程的策略與建議。第七章為結(jié)論與討論�？偨Y(jié)全文主要觀點(diǎn)和結(jié)論如下： （一）熱帶體育旅游具有無季節(jié)性、較強(qiáng)專業(yè)性、可重復(fù)性、較高參與性、強(qiáng)烈挑戰(zhàn)性五個(gè)特征，熱帶體育旅游目的地具有區(qū)位特征、熱帶氣候特征、熱帶資源三個(gè)特征。熱帶體育旅游目的地國際化進(jìn)程研究以旅游目的地理論、區(qū)域經(jīng)濟(jì)學(xué)和旅游地生命周期理論為基礎(chǔ)。 （二）三亞熱帶體育旅游目的地具有豐富的熱帶體育旅游資源，其代表性熱帶體育旅游資源有高爾夫球場、冬訓(xùn)基地、潛水、游艇郵輪、帆船帆板等資源。 （三）三亞在城市旅游風(fēng)景體系、城市現(xiàn)代化和國際化方面與國際旅游目的地存在一定的差距，具體表現(xiàn)為城市交通便捷程度較低；散客比例距離國際標(biāo)準(zhǔn)還有差距；體育旅游的基礎(chǔ)設(shè)施和配套設(shè)施尚未完善；體育旅游服務(wù)質(zhì)量還有待提高；客源市場以國內(nèi)客源為主，國際游客所占比例較��；游客對熱帶體育旅游目的地的滿意度還比較低。 （四）客源市場結(jié)構(gòu)是評價(jià)旅游目的地國際化水平的要素之一，旅游者的基本特征、行為特征和對熱帶體育旅游目的地滿意度直接影響目的地客源市場結(jié)構(gòu)，從而影響熱帶體育旅游目的地的國際化發(fā)展水平。 （五）推進(jìn)熱帶體育旅游目的地國際化進(jìn)程主要有以下五個(gè)對策： 政府統(tǒng)籌協(xié)調(diào)，制定熱帶體育旅游目的地國際化專項(xiàng)規(guī)劃；細(xì)分客源市場，，分重點(diǎn)進(jìn)行國內(nèi)、國際熱帶體育旅游市場營銷；實(shí)施國際運(yùn)作策略，提升熱帶體育旅游目的地旅游企業(yè)的國際化；建設(shè)網(wǎng)絡(luò)狀旅游信息服務(wù)中心，全面提升熱帶體育旅游目的地信息系統(tǒng)國際化；教育優(yōu)先原則，為熱帶體育旅游目的地國際化提供人才保障。
[Abstract]:In this paper, the methods of literature, expert interview, field investigation, questionnaire survey and statistical analysis are used to study, and it is found that Sanya is a tropical sports tourism destination and well known in the world. There is a certain gap between the sports tourism destinations evaluated according to international practice, and the strategies and suggestions to promote the internationalization process of Sanya as tropical sports tourism destinations are put forward. The full text is divided into seven chapters. The preface mainly describes the research background and significance of this paper, the research methods adopted and the innovation of the research. The first chapter is a literature review, this chapter reviews the tourism destination, sports tourism destination, tropical sports tourism and tourism internationalization. The second chapter describes the characteristics of tropical sports tourism destination and the theoretical basis of its adoption. The third chapter deeply studies the status quo of the internationalization of sports tourism destinations in the three subtropics, and concludes that the development of sports tourism internationalization in the three subtropics is still in the primary stage. The fourth chapter mainly analyzes the tourist behavior characteristics of the three subtropical sports tourism destinations, which is the key data analysis chapter of this paper. The fifth chapter expounds the distance between Sanya and international sports tourism destination. The sixth chapter sets the development goal of sports tourism internationalization in the three subtropics, and puts forward the strategies and suggestions to promote the internationalization process of Sanya as a tropical sports tourism destination. Chapter seven is the conclusion and discussion. The main viewpoints and conclusions are summarized as follows: (1) Tropical sports tourism has five characteristics: no seasonality, strong professionalism, reproducibility, high participation, and strong challenge. Tropical sports tourism destination has three characteristics: location, tropical climate and tropical resources. The internationalization process of tropical sports tourism destination is based on tourism destination theory, regional economics and tourism destination life cycle theory. (2) the three subtropical sports tourist destinations are rich in tropical sports tourism resources, and their representative tropical sports tourism resources include golf courses, winter training bases, diving, cruise ships, sailboats and other resources. (3) there is a certain gap between Sanya and the international tourist destinations in the aspects of urban tourism landscape system, urban modernization and internationalization, which are manifested in the low degree of urban traffic convenience, the gap between the proportion of individual passengers and the international standards; The infrastructure and supporting facilities of sports tourism are not perfect; the service quality of sports tourism needs to be improved; the domestic tourist market is the main source of tourists, the proportion of international tourists is small; the satisfaction of tourists to tropical sports tourism destination is still low. (4) the structure of tourist market is one of the factors to evaluate the level of internationalization of tourist destination, and the basic characteristics, behavior characteristics and satisfaction degree of tourist destination directly affect the structure of destination market. Thus affects the tropical sports tourism destination internationalization development level. (5) there are five countermeasures to promote the internationalization process of tropical sports tourism destination: the government should coordinate and make the special plan for internationalization of tropical sports tourism destination; International marketing of tropical sports tourism; implementation of international operation strategy to promote the internationalization of tropical sports tourism destination tourism enterprises; construction of network tourism information service center to promote the internationalization of tropical sports tourism destination information system; Education priority principle, provides the talented person safeguard for the tropical sports tourism destination internationalization.
【學(xué)位授予單位】：海南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G812;F592.7

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