本文選題：區(qū)域經(jīng)濟 + 旅游產(chǎn)業(yè)規(guī)劃　； 參考：《西南交通大學》2012年碩士論文

【摘要】：簡陽三岔湖是成都經(jīng)濟圈內(nèi)最大的湖泊,在20世紀80年代,三岔湖依托其旖旎的自然風光、良好的區(qū)域位置、厚重的歷史文化,一度成為周邊地區(qū)人們觀光旅游勝地,但隨著市場需求的變化以及旅游產(chǎn)品結(jié)構單一、形象不突出等因素,日漸衰落。2007年,簡陽三岔湖被列為全省“十一五”新“五大”旅游區(qū)的重要組成部分。為充分發(fā)揮三岔湖旅游區(qū)旅游資源優(yōu)勢,塑造國際品牌和開發(fā)高端旅游產(chǎn)品,滿足市場需求的精細化、人性化的服務,全面提升發(fā)展區(qū)的核心競爭力,規(guī)劃和設計三岔湖開發(fā)區(qū)旅游產(chǎn)業(yè)具有非常重要的意義。 本文首先從五個方面闡述了研究背景,即城市可持續(xù)發(fā)展、休閑產(chǎn)業(yè)與國際旅游城市發(fā)展、西部大開發(fā)的戰(zhàn)略新機遇、四川省旅游發(fā)展規(guī)劃、三岔湖國際休閑度假區(qū)建設,以及選題意義和研究內(nèi)容,接著從旅游產(chǎn)業(yè)規(guī)劃研究著手,闡釋了旅游產(chǎn)業(yè)、旅游規(guī)劃、旅游產(chǎn)業(yè)構成等概念以及區(qū)位理論、空間結(jié)構理論、產(chǎn)業(yè)集群理論、消費者行為理論等旅游產(chǎn)業(yè)規(guī)劃的理論基礎和基本面分析、主導產(chǎn)業(yè)選擇與確定方法、產(chǎn)業(yè)集群辨識等旅游產(chǎn)業(yè)研究方法。再詳細介紹了三岔湖的區(qū)位、交通、自然、文化、產(chǎn)業(yè)和歷史,運用圖表的方式直觀展現(xiàn)了與三岔湖景區(qū)有競爭力量的成都、重慶等地特色景區(qū)情況,運用SWOT分析方法得出了三岔湖景區(qū)發(fā)展的競合策略,繼而創(chuàng)新地提出三岔湖“輕城”概念。然后緊緊圍繞“輕城”發(fā)展理念,確定了三岔湖旅游產(chǎn)業(yè)規(guī)劃的指導思想、相關原則和目標,并運用準入產(chǎn)業(yè)的分析方法,通過產(chǎn)業(yè)遴選矩陣,計算產(chǎn)業(yè)優(yōu)質(zhì)化引導指數(shù),確定產(chǎn)業(yè)優(yōu)先級梯隊。最后,以“輕城”為基礎,將三岔湖旅游區(qū)分為民族文化區(qū)、體育活動區(qū)、生態(tài)文化區(qū)和基礎功能區(qū)四個旅游產(chǎn)業(yè)功能區(qū),并按照“民族文化的多元化、體育活動的多樣化、生態(tài)文化的多彩化”,把三岔湖旅游產(chǎn)業(yè)規(guī)劃為商務會議度假、文化旅游休閑、濱水娛樂休閑、運動休閑度假、文化創(chuàng)意聚落、健身康復療養(yǎng)、生態(tài)風情度假、民族文化聚落、基礎功能服務九大組團,并據(jù)此進行了九大組團具體業(yè)態(tài)和旅游產(chǎn)品業(yè)態(tài)設計。 本文經(jīng)作者深入實地調(diào)研,結(jié)合理論知識,對三岔湖開發(fā)區(qū)的旅游產(chǎn)業(yè)分布規(guī)劃和設計提出了一些新的主張和見解,希望能對三岔湖開發(fā)區(qū)的旅游產(chǎn)業(yè)功能布局和業(yè)態(tài)設計起到拋磚引玉的作用。
[Abstract]:Jianyang Sancha Lake is the largest lake in Chengdu's economic circle. In the 1980s, Sancha Lake, relying on its beautiful natural scenery, good regional location, and heavy historical culture, once became a tourist resort for people in the surrounding areas. However, with the change of market demand and the single structure of tourism products, the image of tourism products is not prominent, and so on. In 2007, Jianyang Sancha Lake was listed as an important part of the new "five" tourist areas in the 11th Five-Year Plan of the province. In order to give full play to the advantages of tourism resources in the Sancha Lake tourism area, to shape international brands and develop high-end tourism products, to meet the needs of the market and to provide humane services, the core competitiveness of the development area can be comprehensively enhanced. It is of great significance to plan and design the tourism industry of Sancha Lake Development Zone. This paper first expounds the research background from five aspects, namely, the sustainable development of the city, the leisure industry and the international tourism city development, the new strategic opportunity for the development of the western region, the tourism development plan of Sichuan Province, the construction of the Sancha Lake International Leisure Resort area. And the significance of the topic and the content of the research, then from the tourism industry planning research, explained the tourism industry, tourism planning, tourism industry composition and other concepts, as well as location theory, spatial structure theory, industrial cluster theory, The theoretical basis and fundamental analysis of tourism industry planning, such as consumer behavior theory, leading industry selection and determination method, industry cluster identification and other tourism industry research methods. Then it introduces the location, traffic, nature, culture, industry and history of Sancha Lake in detail. By using the chart, it intuitively shows the characteristic scenic spots of Chengdu and Chongqing, which have competitive power with the scenic spots of Sancha Lake. By using SWOT analysis method, the competitive strategy of the development of Sancha Lake scenic spot is obtained, and then the concept of "light city" of Sancha Lake is put forward innovatively. Then the guiding ideology, relevant principles and objectives of tourism industry planning of Sancha Lake are determined around the development concept of "light city", and the leading index of excellent quality of industry is calculated by using the analysis method of access industry and the matrix of industry selection. Identify industry priority echelons. Finally, on the basis of "light city", the tourism of Sancha Lake is divided into four functional areas of tourism industry: national culture area, sports activity area, ecological culture area and basic function area, and according to the diversification of national culture and sports activities, The tourism industry of Sancha Lake is planned for business conference and vacation, cultural tourism and leisure, waterfront entertainment, sports and leisure, cultural and creative settlement, fitness and rehabilitation, ecological and amorous feelings, and national cultural settlement. Based on the nine groups of basic function service, the paper designs the specific business form and tourism product format of the nine groups. Based on the author's field investigation and theoretical knowledge, this paper puts forward some new ideas and opinions on the planning and design of tourism industry distribution in Sanchaihu Development Zone. It is hoped that the function layout and design of tourism industry in Sanchaihu Development Zone will play an important role in guiding the development of tourism industry.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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本文編號：2012603