本文選題：河南省 + 旅游度假區(qū)　； 參考：《河南財(cái)經(jīng)政法大學(xué)》2013年碩士論文

【摘要】：隨著河南省經(jīng)濟(jì)的持續(xù)增長(zhǎng)，省內(nèi)居民旅游消費(fèi)開始發(fā)生結(jié)構(gòu)性變化，旅游者的出游動(dòng)機(jī)，逐漸轉(zhuǎn)向休閑度假、放松身心。度假旅游是旅游業(yè)縱深發(fā)展的標(biāo)志，它在一個(gè)地方的推出，表明該地的旅游業(yè)發(fā)展逐漸進(jìn)入成熟階段。休閑度假旅游能夠調(diào)整旅游產(chǎn)品結(jié)構(gòu)、改善區(qū)域環(huán)境、優(yōu)化旅游資源、吸引大量投資，促進(jìn)旅游產(chǎn)業(yè)的轉(zhuǎn)型升級(jí)。“十二五”時(shí)期是河南省旅游產(chǎn)業(yè)發(fā)展的重要時(shí)期，應(yīng)把握好這次的機(jī)遇，加快發(fā)展旅游度假區(qū)。目前，河南省旅游度假區(qū)發(fā)展剛剛起步，居民度假需求日益旺盛，旅游度假區(qū)發(fā)展?jié)摿薮螅糜味燃賲^(qū)發(fā)展的問(wèn)題也初步顯現(xiàn)。因此，需要明確河南省旅游度假區(qū)發(fā)展存在的問(wèn)題，借鑒國(guó)內(nèi)外成功經(jīng)驗(yàn)，構(gòu)建旅游度假區(qū)發(fā)展模式，提出旅游度假區(qū)的發(fā)展策略。 論文首先介紹了旅游度假區(qū)的相關(guān)概念和類型，闡述了旅游度假區(qū)發(fā)展模式研究的理論基礎(chǔ)：休閑理論、利益相關(guān)者理論、市場(chǎng)營(yíng)銷學(xué)理論；其次，運(yùn)用資料統(tǒng)計(jì)法、實(shí)地考察法、問(wèn)卷調(diào)查法，對(duì)河南省旅游度假區(qū)發(fā)展現(xiàn)狀進(jìn)行梳理和分析，找出河南省旅游度假區(qū)發(fā)展存在的問(wèn)題；總結(jié)國(guó)內(nèi)外先進(jìn)旅游度假區(qū)成功的發(fā)展經(jīng)驗(yàn)，為河南省旅游度假區(qū)發(fā)展模式及發(fā)展策略的研究提出提供經(jīng)驗(yàn)借鑒；然后，結(jié)合河南省旅游度假區(qū)發(fā)展現(xiàn)狀，從創(chuàng)建、管理、經(jīng)營(yíng)及營(yíng)銷的角度構(gòu)建河南省旅游度假區(qū)發(fā)展模式；并結(jié)合河南省游客實(shí)際度假需求，提出合理空間布局、豐富發(fā)展類型、形成產(chǎn)品體系、完善配套設(shè)施、提升服務(wù)質(zhì)量的發(fā)展策略；最后，以信陽(yáng)雞公山旅游度假區(qū)為例進(jìn)行實(shí)證研究，驗(yàn)證河南省旅游度假區(qū)的發(fā)展模式及發(fā)展策略。
[Abstract]:With the continuous growth of economy in Henan Province, the tourism consumption of the residents in Henan Province began to undergo structural changes, and tourists' travel motivation gradually turned to leisure vacations to relax their bodies and minds. Holiday tourism is the symbol of the deep development of tourism. Its introduction in a place indicates that the tourism development in this area has gradually entered a mature stage. Leisure vacation tourism can adjust the structure of tourism products, improve the regional environment, optimize tourism resources, attract a large number of investment, and promote the transformation and upgrading of tourism industry. The 12th Five-Year Plan period is an important period for the development of tourism industry in Henan Province. We should grasp this opportunity and speed up the development of tourist resorts. At present, the development of tourist resorts in Henan Province has just started, the residents' holiday demand is growing day by day, the development potential of tourist resorts is huge, but the problems of the development of tourist resorts also appear. Therefore, it is necessary to make clear the problems existing in the development of tourist resorts in Henan Province, draw lessons from successful experiences at home and abroad, construct the development model of tourist resorts, and put forward the development strategies of tourist resorts. The paper first introduces the related concepts and types of tourist resorts, and expounds the theoretical basis of the research on the development model of tourist resorts: leisure theory, stakeholder theory, marketing theory; secondly, the use of data statistics, Field investigation, questionnaire survey, combing and analyzing the present situation of Henan tourist resorts, finding out the problems existing in the development of Henan tourist resorts, summing up the successful development experiences of advanced tourist resorts at home and abroad, To provide experience for the study of the development model and development strategy of tourist resorts in Henan Province, and then, according to the current situation of the development of tourist resorts in Henan Province, from the point of view of the establishment and management of tourism resorts, From the point of view of management and marketing, the development mode of Henan tourist resorts is constructed, and the reasonable space layout, rich development types, product system and complete facilities are put forward according to the actual holiday demand of tourists in Henan Province. Finally, taking the Jigongshan tourist Resort in Xinyang as an example to verify the development model and development strategy of Henan tourist Resort.
【學(xué)位授予單位】：河南財(cái)經(jīng)政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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本文編號(hào)：2010365