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張家界生態(tài)文化旅游資源的開發(fā)與評價

發(fā)布時間:2018-06-06 11:28

  本文選題:生態(tài)文化旅游 + 層次分析法; 參考:《湖南師范大學(xué)》2012年碩士論文


【摘要】:生態(tài)文化旅游是一種正在迅速發(fā)展的新興的旅游形式,也是當(dāng)前旅游界的一個熱門話題,代表著當(dāng)今世界旅游發(fā)展的新趨勢,具有無限廣闊的發(fā)展前景。作為國內(nèi)知名的旅游勝地,張家界自建市以來旅游業(yè)一直保持蓬勃發(fā)展的良好勢頭,但隨著市場需求的變化,旅游產(chǎn)業(yè)競爭的加劇,以觀光為主的傳統(tǒng)旅游業(yè)已經(jīng)不能滿足現(xiàn)代旅游者的需求,張家界旅游業(yè)發(fā)展面臨提質(zhì)升級的重大轉(zhuǎn)折,基于這一現(xiàn)實情況本文提出張家界發(fā)展生態(tài)文化旅游的命題。本文以張家界為研究對象,研究其生態(tài)文化旅游發(fā)展問題,該命題對我國中西部眾多生態(tài)環(huán)境保持良好、經(jīng)濟(jì)發(fā)展較落后的地區(qū)發(fā)展旅游業(yè),有非常重要的現(xiàn)實指導(dǎo)意義和借鑒作用。 文章首先分析了張家界發(fā)展生態(tài)文化旅游的條件。張家界以旅游建市、旅游興市,以“無煙產(chǎn)業(yè)”著稱的旅游業(yè)使張家界保持了優(yōu)良的生態(tài)環(huán)境,二十多年的旅游發(fā)展使張家界積累了豐厚的旅游市場基礎(chǔ),日益完善的區(qū)位條件,先天的生態(tài)文化資源優(yōu)勢,再加上外部政策的利好,這些都是張家界發(fā)展生態(tài)文化旅游的有利條件。盡管如此,張家界旅游業(yè)發(fā)展并沒有真正意義上體現(xiàn)生態(tài)文化旅游的價值,生態(tài)旅游和文化旅游處于各自為政、平行發(fā)展的狀態(tài),融合不夠密切。為此,文章分析了張家界生態(tài)文化旅游發(fā)展的現(xiàn)狀及存在的一些問題,為張家界生態(tài)文化旅游的發(fā)展把脈問診。 為了客觀科學(xué)地評價張家界生態(tài)文化旅游的發(fā)展前景,文章利用層次分析法(AHP法)構(gòu)建了生態(tài)文化旅游開發(fā)評價體系,并用該評價體系對張家界生態(tài)文化旅游發(fā)展進(jìn)行了評價,評價結(jié)果表明張家界具有發(fā)展生態(tài)文化旅游的很多優(yōu)勢,發(fā)展前景良好。為此,最后文章針對張家界的現(xiàn)實情況,從規(guī)劃、產(chǎn)品、營銷、人才以及保護(hù)生態(tài)環(huán)境等各個方面提出了發(fā)展生態(tài)文化旅游的相關(guān)對策。
[Abstract]:Ecological culture tourism is a new and emerging tourism form which is developing rapidly. It is also a hot topic in the current tourism industry. It represents the new trend of the development of tourism in the world today. It has an immense development prospect. As a famous tourist resort in China, Zhangjiajie has maintained a good momentum of booming tourism since its own construction. However, with the change of market demand and the intensification of tourism industry competition, the traditional tourism industry based on tourism can not meet the needs of modern tourists. The development of tourism in Zhangjiajie is facing a major turning point of upgrading. Based on this reality, this paper puts forward the proposition of developing ecological culture tourism in Zhangjiajie. This paper is based on Zhangjiajie. To study the problem of the development of ecological and cultural tourism, this proposition has a very important practical guiding significance and reference for the development of many ecological environment in the central and western regions of China and the development of tourism in a relatively backward area.
The article first analyzes the conditions for the development of ecological culture tourism in Zhangjiajie. Zhangjiajie has built a city with tourism, tourism and city, and the tourism industry known as "smokeless industry" has kept Zhangjiajie excellent ecological environment. The development of tourism in more than 20 years has made Zhangjiajie accumulate rich tourist market foundation, and the increasingly perfect location conditions, innate The advantages of ecological culture resources and the advantages of external policies are all favorable conditions for Zhangjiajie to develop ecological culture tourism. Nevertheless, the development of Zhangjiajie tourism has not really reflected the value of ecological culture tourism, and the ecological tourism and cultural tourism are in their own affairs, and the state of parallel development is not close enough. Therefore, the article analyzes the current situation and existing problems of the development of Zhangjiajie's eco cultural tourism, and examines the development of Zhangjiajie's eco cultural tourism.
In order to objectively and scientifically evaluate the development prospect of ecological culture tourism in Zhangjiajie, the article uses the analytic hierarchy process (AHP method) to construct the evaluation system of ecological culture tourism development, and evaluates the development of Zhangjiajie ecological culture tourism with this evaluation system. The evaluation results show that Zhangjiajie has many advantages to develop ecological culture tourism. The prospect of development is good. In the end, the article, aiming at the reality of Zhangjiajie, puts forward some countermeasures for the development of ecological culture tourism from the aspects of planning, product, marketing, talent and protecting the ecological environment.
【學(xué)位授予單位】:湖南師范大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2012
【分類號】:F592.7

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