本文選題：寧鎮(zhèn)揚 + 區(qū)域旅游�。� 參考：《揚州大學》2012年碩士論文

【摘要】：綜觀各地旅游業(yè)的發(fā)展歷程,旅游業(yè)發(fā)展的瓶頸包括基礎設施、資源稟賦、經濟發(fā)展水平等自然、社會、經濟等方面的缺陷,而地區(qū)旅游開發(fā)與周邊地區(qū)存在著密切的聯(lián)系,因此著力解決這一發(fā)展瓶頸的有效嘗試就是區(qū)域旅游合作。伴隨“行政區(qū)經濟”向“經濟區(qū)經濟”的轉變,政府、企業(yè)等各種力量加大力度推動旅游業(yè)的區(qū)域合作,合作方式與內容呈現(xiàn)出多元化的特征。同城化戰(zhàn)略強調地區(qū)間形象定位、產品開發(fā)、營銷推廣、保障體系等方面打破行政區(qū)劃,是當前發(fā)展環(huán)境下相鄰地區(qū)實現(xiàn)“經濟區(qū)經濟”、最大限度發(fā)掘地區(qū)潛力的重要發(fā)展戰(zhàn)略。旅游產業(yè)的高關聯(lián)性決定了旅游同城化發(fā)展將成為地區(qū)同城化發(fā)展的先導,對其他產業(yè)的發(fā)展起到積極的示范、借鑒作用。 南京、鎮(zhèn)江和揚州三地(簡稱寧鎮(zhèn)揚三地)關系特殊,特以三地為主體,探討旅游同城化。寧鎮(zhèn)揚三地地理位置毗連,文化、經濟等關聯(lián)性大,旅游資源的差異性與互補性并存、居民合作認同度較高、政府機構重視旅游業(yè)合作。但鎮(zhèn)江和揚州較南京而言旅游業(yè)發(fā)展水平較薄弱,很大程度上依賴南京的帶動。三地旅游同城化發(fā)展戰(zhàn)略將有效激發(fā)三地旅游業(yè)的發(fā)展?jié)摿?改觀現(xiàn)有發(fā)展劣勢,以旅游為先導,拉動其他產業(yè)的合作發(fā)展。 通過綜合旅游區(qū)域合作、同城化等方面的研究成果,借鑒區(qū)域經濟增長極、核心-邊緣、產業(yè)競爭優(yōu)勢以及可持續(xù)發(fā)展理論,結合相關地區(qū)的發(fā)展經驗,采用定性與定量分析相結合的分析方法,得出主要結論包括： (一)寧鎮(zhèn)揚的旅游同城化具備政府支持和較強市場需求兩個重要基礎因素。 (二)寧鎮(zhèn)揚三地實現(xiàn)旅游同城化具備政府態(tài)度和發(fā)展機遇、旅游需求條件和旅游生產要素等核心驅動要素和旅游產業(yè)結構和競爭力、旅游企業(yè)發(fā)展戰(zhàn)略以及旅游相關產業(yè)和輔助產業(yè)等輔助驅動要素。 (三)構建了寧鎮(zhèn)揚實現(xiàn)旅游同城化的路徑。寧鎮(zhèn)揚旅游同城化的發(fā)展模式是南京為增長極的吸引帶動型；旅游宣傳口號設定為：江河交匯處名城,文化旅游寧鎮(zhèn)揚；旅游線路設計融匯歷史文化、水文化、美食、宗教、戰(zhàn)爭等因素；營銷推廣應繼續(xù)貫徹以政府機構為主體的合作營銷的模式,體現(xiàn)地區(qū)特性,策略多元化；建立區(qū)域性的旅游合作組織、利益分配機制、投訴處理機制,對接三地的公共服務體系,強化人才培養(yǎng)和旅游科研能力等將會極大的促進三地一體的保障體系的建立與完善。 期望本研究能夠對寧鎮(zhèn)揚地區(qū)旅游業(yè)轉型發(fā)展有所裨益,有效聯(lián)系蘇南與蘇中旅游經濟發(fā)展,拉動蘇北旅游,對其他實施旅游同城化發(fā)展戰(zhàn)略的區(qū)域提供一定的借鑒作用。
[Abstract]:Looking at the development process of tourism in various places, the bottlenecks of tourism development include natural, social and economic defects such as infrastructure, resource endowment, economic development level, etc. However, the development of regional tourism is closely related to the surrounding areas. Therefore, the effective attempt to solve this bottleneck is regional tourism cooperation. With the transformation from "administrative region economy" to "economic zone economy", the government, enterprises and other forces increase their efforts to promote regional cooperation in tourism. The strategy of co-urbanization emphasizes the regional image orientation, product development, marketing promotion, security system, and so on. It is the realization of "economic zone economy" in neighboring regions under the current development environment. An important development strategy that maximizes the potential of the region. The high correlation of tourism industry determines that the development of tourism with the city will become the forerunner of the development of the region with the city, and it will play an active role in demonstration and reference to the development of other industries. Nanjing, Zhenjiang and Yangzhou have special relationship. Ning Zhenyang's geographical location is contiguous, culture and economy are closely related, the differences and complementarities of tourism resources coexist, the residents' cooperation and identity is high, and government agencies attach importance to tourism cooperation. However, the level of tourism development in Zhenjiang and Yangzhou is weaker than that in Nanjing, which largely depends on Nanjing. The development strategy of tourism co-city of the three places will effectively stimulate the development potential of the tourism industry of the three places, change the existing development disadvantage, take tourism as the guide, and stimulate the cooperative development of other industries. Through the comprehensive tourism regional cooperation, with the city and other aspects of research results, learn from the regional economic growth pole, core-edge, industrial competitive advantage and sustainable development theory, combined with the development experience of relevant regions, By combining qualitative and quantitative analysis, the main conclusions are as follows: (1) Ningzhen-yang 's tourism co-city has two important basic factors: government support and strong market demand. (2) the realization of tourism co-urbanization in Ningzhen and Yangyang has the core driving factors, such as government attitude and development opportunities, tourism demand conditions and tourism production factors, as well as tourism industrial structure and competitiveness. Tourism enterprises development strategy and tourism related industries and auxiliary industries and other auxiliary driving factors. (3) build the path of Ningzhen Yang to realize the same city tourism. The development model of Ningzhen-yang 's tourism co-city is Nanjing's attraction to the growth pole; the slogan of tourism propaganda is: the famous city at the junction of rivers and rivers, cultural tourism, tourism route design and integration of historical culture, water culture, gourmet food, religion, etc. War and other factors; marketing promotion should continue to carry out the cooperative marketing model with government agencies as the main body, embody regional characteristics, diversify strategies, establish regional tourism cooperation organizations, benefit distribution mechanism, complaint handling mechanism, Connecting with the public service system of the three places, strengthening the talent training and the ability of tourism scientific research will greatly promote the establishment and improvement of the security system of the three places. It is expected that this study can benefit the tourism transformation and development in Ningzhen-yang area, effectively link the tourism economic development between southern Jiangsu and central Jiangsu, stimulate tourism in northern Jiangsu, and provide some reference for other regions that implement the development strategy of tourism in the same city.
【學位授予單位】：揚州大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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