本文選題：北京 + 鄉(xiāng)村旅游�。� 參考：《中國(guó)農(nóng)業(yè)科學(xué)院》2013年碩士論文

【摘要】：近年來(lái)，信息化在旅游業(yè)中的應(yīng)用使得旅游信息化成為一個(gè)熱點(diǎn)話題，鄉(xiāng)村旅游迅猛發(fā)展的勢(shì)頭使得其成為旅游業(yè)新的增長(zhǎng)點(diǎn)，而北京鄉(xiāng)村旅游更是在全國(guó)范圍內(nèi)獨(dú)領(lǐng)風(fēng)騷。本文的研究目的在于：客觀地分析評(píng)價(jià)北京地區(qū)鄉(xiāng)村旅游信息化發(fā)展現(xiàn)狀，并從中找出北京地區(qū)鄉(xiāng)村旅游信息化進(jìn)一步發(fā)展的制約因素。在此基礎(chǔ)上，，提出構(gòu)建北京鄉(xiāng)村旅游信息化平臺(tái)的設(shè)想，并通過(guò)北京鄉(xiāng)村旅游信息化的個(gè)案研究，得出一般性的規(guī)律和結(jié)論，從而對(duì)我國(guó)鄉(xiāng)村旅游信息化提供一定借鑒。因此，本文具有顯著的研究意義。在研究過(guò)程中，采用了文獻(xiàn)研究、現(xiàn)狀研究和系統(tǒng)分析的方法，得出了北京鄉(xiāng)村旅游信息化發(fā)展在全國(guó)處于領(lǐng)先地位，但是其發(fā)展程度仍然偏低的結(jié)論。 本文先就國(guó)內(nèi)外鄉(xiāng)村旅游信息化研究現(xiàn)狀作出了簡(jiǎn)單的梳理，再對(duì)旅游信息化和鄉(xiāng)村旅游信息化的基本理論進(jìn)行探究，界定信息化、旅游信息化和鄉(xiāng)村旅游信息化的概念，在這些基礎(chǔ)上構(gòu)建鄉(xiāng)村旅游信息化的理論框架，重點(diǎn)介紹了長(zhǎng)尾理論以及競(jìng)爭(zhēng)力和市場(chǎng)營(yíng)銷理論，分析了發(fā)展鄉(xiāng)村旅游信息化的必要性；而后，對(duì)北京地區(qū)鄉(xiāng)村旅游信息化現(xiàn)狀作了考察，重點(diǎn)分析了北京鄉(xiāng)村旅游現(xiàn)狀和鄉(xiāng)村旅游信息化現(xiàn)狀，指出了北京現(xiàn)存旅游信息化發(fā)展存在著觀念、資金、人才、制度和基礎(chǔ)五個(gè)制約因素；在此基礎(chǔ)上，提出了構(gòu)建北京鄉(xiāng)村旅游信息化平臺(tái)的目標(biāo)，并提出相應(yīng)的對(duì)策建議。 本文有以下研究結(jié)論：在本文的研究基礎(chǔ)之上,設(shè)計(jì)一個(gè)以鄉(xiāng)村旅游信息中心為中介的北京鄉(xiāng)村旅游信息化平臺(tái)，提出具體的邏輯拓?fù)鋱D并粗略闡述其運(yùn)作過(guò)程,并就其必須的基礎(chǔ)設(shè)施和保障措施提出一些政策建議，為北京鄉(xiāng)村旅游信息化的建設(shè)提出一些個(gè)人的建議對(duì)策。
[Abstract]:In recent years, the application of information technology in tourism has made tourism informatization a hot topic. The rapid development of rural tourism makes it a new growth point of tourism. The purpose of this paper is to objectively analyze and evaluate the present situation of the development of rural tourism informatization in Beijing, and find out the restrictive factors for the further development of rural tourism informatization in Beijing. On this basis, this paper puts forward the idea of constructing Beijing rural tourism information platform, and through the case study of Beijing rural tourism informatization, draws the general rules and conclusions, thus providing certain reference for our country rural tourism informatization. Therefore, this article has the remarkable research significance. In the course of the research, the paper adopts the methods of literature research, present situation research and systematic analysis, and draws the conclusion that the development of rural tourism informatization in Beijing is in the leading position in the whole country, but its development degree is still on the low side. In this paper, the current situation of rural tourism informatization research at home and abroad has been briefly combed, then the basic theories of tourism informatization and rural tourism informatization have been explored, and the concepts of informatization, tourism informatization and rural tourism informatization have been defined. On the basis of these, the paper constructs the theoretical framework of rural tourism informatization, focuses on the long tail theory, competitiveness and marketing theory, analyzes the necessity of developing rural tourism informatization, and then, This paper makes an investigation on the present situation of rural tourism informatization in Beijing area, analyzes the present situation of rural tourism in Beijing and the present situation of rural tourism informatization, and points out that there are concepts, funds and talents in the development of tourism informatization in Beijing. On the basis of this, the paper puts forward the goal of constructing Beijing rural tourism information platform, and puts forward corresponding countermeasures and suggestions. This paper has the following conclusions: based on the research of this paper, a Beijing rural tourism information platform based on the rural tourism information center is designed, and the concrete logical topology diagram is proposed and its operation process is roughly described. It also puts forward some policy suggestions on its necessary infrastructure and safeguard measures, and puts forward some personal suggestions and countermeasures for the construction of rural tourism informatization in Beijing.
【學(xué)位授予單位】：中國(guó)農(nóng)業(yè)科學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 鄒宏霞;;對(duì)湖南鄉(xiāng)村旅游資源開(kāi)發(fā)的思考[J];湖南農(nóng)業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2005年06期

本文編號(hào)：1970942