本文選題：旅游網(wǎng)站 + 信息流��； 參考：《華僑大學》2012年碩士論文

【摘要】：在信息時代，旅游產(chǎn)業(yè)的發(fā)展離不開信息技術(shù)的進步。本文從信息學、地理學、旅游學等學科視角切入，基于前人信息流導引人流的理論基礎進行探討研究。由于目前信息流對人流導引機理研究主要從三個方面：網(wǎng)站使用者角度、網(wǎng)站功能平臺角度、新舊空間作用角度來探討。本文主要從網(wǎng)站功能平臺的角度探討旅游網(wǎng)站信息流對潛在人流導引過程、作用和能力。構(gòu)建了旅游網(wǎng)站信息流導引潛在人流的概念模型，并探討了指標之間的相關(guān)性。 本文首先闡述的是本文的選題背景、技術(shù)路線和相關(guān)研究綜述。其次對旅游網(wǎng)站這一研究對象進行概述，分析了旅游網(wǎng)站的內(nèi)涵，按照不同的分類標準梳理了旅游網(wǎng)站的主要類型，根據(jù)目前的態(tài)勢總結(jié)旅游網(wǎng)站的發(fā)展。再次基于相關(guān)研究理論，梳理了旅游網(wǎng)站信息流對潛在人流導引的過程，主要是旅游網(wǎng)站的訪問者虛擬登錄，通過旅游網(wǎng)站的信息查詢平臺、電子商務平臺、用戶交互平臺影響行為決策，進而實現(xiàn)由虛擬空間到現(xiàn)實地理空間位移。本文基于旅游網(wǎng)站導引潛在人流的外顯階段，試圖揭示旅游網(wǎng)站信息流對潛在人流導引能力，根據(jù)文獻列出指標體系，，主要有流量排名、鏈接速度、訪問量、主鏈接數(shù)、國際信息、電子商務、游客反饋系統(tǒng)等指標。研究建立旅游網(wǎng)站信息流對潛在人流的影響能力概念模型，分析指標的相關(guān)性，認為旅游網(wǎng)站信息流對潛在人流導引能力主要表現(xiàn)在旅游網(wǎng)站的游客反饋系統(tǒng)和電子商務等方面。從旅游網(wǎng)站的角度來分析導引能力，為旅游網(wǎng)站的未來發(fā)展提供四點建議：旅游網(wǎng)站應提高信息的質(zhì)量和數(shù)量；旅游網(wǎng)站應提升用戶的個性化體驗；旅游網(wǎng)站應重視品牌競爭；旅游網(wǎng)站要加強旅游電子商務的應用。
[Abstract]:In the information age, the development of tourism industry can not be separated from the progress of information technology. This article from the perspective of information science, geography, tourism and other disciplines, based on the theoretical basis of information flow guiding human flow based on predecessors, because the current information flow on human flow guidance mechanism is mainly from three aspects: website user angle, website work This paper mainly discusses the role and ability of tourist website information flow to potential flow guidance from the point of view of the functional platform of the website. This paper constructs a conceptual model for the information flow of tourist websites to guide the potential flow of people, and discusses the correlation between the indicators.
This article first expounds the background of the topic, the technical route and the related research. Secondly, it summarizes the research object of the tourist website, analyzes the connotation of the tourist website, and combs the main types of the tourist websites according to the different classification standards, and summarizes the development of the tourist websites according to the current situation. Again, the research is based on the related research. According to the theory, the process of tourist website information flow to potential flow guidance is combed. It is mainly the virtual login of visitors of tourist websites, information inquiry platform of tourist websites, e-commerce platform, user interaction platform influence behavior decision, and then the displacement from virtual space to real geographical space. This paper is based on tourism website guidance. The explicit phase of potential flow attempts to reveal the ability of tourist website information flow to lead to potential flow. According to the document, the index system is listed, including traffic ranking, link speed, access, main chain, international information, e-commerce, and tourist feedback system. The study establishes the impact capacity of tourist website information flow on potential people. This paper analyzes the correlation of the index, and considers that the information flow of the tourist website is mainly shown in the tourist feedback system and electronic commerce on the tourist website. The guidance ability is analyzed from the point of view of the tourist website, and four suggestions are provided for the future development of the tourist website: the tourist website should improve the quality of information and the quality of the information. Quantity; tourism website should enhance user's personalized experience; tourism website should pay attention to brand competition; tourism website should strengthen the application of tourism e-commerce.
【學位授予單位】：華僑大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592

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本文編號：1931985