本文選題：江南古鎮(zhèn) + 旅游發(fā)展　； 參考：《復旦大學》2012年碩士論文

【摘要】：自上世紀八十年代后期江南古鎮(zhèn)旅游產(chǎn)品開發(fā)以來,無論業(yè)界還是學界,或者是旅游者,都對江南古鎮(zhèn)的發(fā)展予以了充分的關(guān)注。究其原因,除了以周莊、同里等六鎮(zhèn)為代表,開發(fā)旅游資源而引起的經(jīng)濟效應之外,還在于江南古鎮(zhèn)所蘊涵的歷史、科學和藝術(shù)價值。旅游的發(fā)展促進了古鎮(zhèn)的保護和發(fā)展,同時也帶來了一系列的問題。因而如何正確處理旅游開發(fā)與文化保護的關(guān)系,促進古鎮(zhèn)旅游的可持續(xù)發(fā)展,就必須要使古鎮(zhèn)旅游業(yè)發(fā)展由數(shù)量型向質(zhì)量型、效益型轉(zhuǎn)變,深入發(fā)掘古鎮(zhèn)的文化內(nèi)涵,實現(xiàn)古鎮(zhèn)旅游的深度發(fā)展,這是古鎮(zhèn)旅游發(fā)展到現(xiàn)在這個階段迫切需要解決的問題。 為此,本文首先確定研究的對象、背景和意義,闡釋有關(guān)的關(guān)鍵概念包括江南古鎮(zhèn)、文化旅游和深度開發(fā)。本文所指的“江南”,是歷史人文概念上的江南,包括今行政區(qū)劃意義上的江蘇南部、浙江北部,以及上海市,即地理概念上的太湖流域地區(qū)。這一地區(qū)水網(wǎng)密布,物產(chǎn)豐富,經(jīng)濟發(fā)達,人文薈萃,分布著典型的江南水鄉(xiāng)風格的古鎮(zhèn),這些古鎮(zhèn)以至今雖歷經(jīng)天災人禍依然保存較完整的“江南六鎮(zhèn)”,即周莊、同里、用直、南潯、西塘和烏鎮(zhèn)為代表。 然后對于國內(nèi)外有關(guān)江南古鎮(zhèn)旅游及其文化方面的研究成果進行綜述,并梳理和比較已有的研究方法,以此確定本文的研究思路。部分學者的以下研究思路較為科學合理：運用具體的學科理論方法和分析思路進行研究,并且能夠反思之前對于江南古鎮(zhèn)如何開發(fā)的歷史思路并尋找開發(fā)觀念中的問題,這對江南古鎮(zhèn)如何進一步開發(fā)有更佳的借鑒意義。 其次對江南古鎮(zhèn)的文化元素(包括物質(zhì)文化和非物質(zhì)文化)進行解讀和分析,以期對現(xiàn)行旅游發(fā)展中的文化內(nèi)涵和古鎮(zhèn)深度開發(fā)進行文化發(fā)掘。在此基礎上對江南古鎮(zhèn)現(xiàn)行發(fā)展模式進行分析,進而嘗試探討其發(fā)展至今日所面臨的問題。并以烏鎮(zhèn)為例,主要從旅游文化方面,整理了以游客視角對江南古鎮(zhèn)旅游現(xiàn)狀作出的反饋評價。 最后綜上所述提出江南古鎮(zhèn)旅游深度開發(fā)的文化構(gòu)想和具體策略。在對古鎮(zhèn)文化加以保護和傳承的基礎上,使其與旅游活動緊密結(jié)合,相當于為古鎮(zhèn)文化的興盛注入了推動劑,并讓其形成良性循環(huán),從而進一步發(fā)揚光大傳統(tǒng)文化。相應的,借助古鎮(zhèn)文化的巨大魅力,古鎮(zhèn)旅游深度開發(fā)也將迎來一個新的契機。古鎮(zhèn)文化離不開旅游,旅游也離不開古鎮(zhèn)文化,只有兩者和諧統(tǒng)一,有機融合,才能跟上時代的前進步伐,推動江南古鎮(zhèn)旅游的進一步發(fā)展。
[Abstract]:Since the development of tourism products in Jiangnan ancient town in the late 1980s, the development of Jiangnan ancient town has been paid full attention to, not only in the industry, but also in academic circles and tourists. The reason lies in the historical, scientific and artistic value of the ancient towns in the south of the Yangtze River, in addition to the economic effects caused by the development of tourism resources, such as Zhouzhuang, Tongli and other six towns. The development of tourism promotes the protection and development of ancient towns, but also brings a series of problems. Therefore, how to correctly handle the relationship between tourism development and cultural protection and promote the sustainable development of tourism in ancient towns, we must make the development of tourism in ancient towns change from quantity to quality and benefit, and deeply explore the cultural connotation of ancient towns. Realizing the deep development of ancient town tourism is an urgent problem to be solved in this stage. Therefore, this paper first determines the object, background and significance of the study, explains the key concepts including Jiangnan ancient town, cultural tourism and in-depth development. The "Jiangnan" referred to in this paper is the southern part of the Yangtze River on the historical and humanistic concept, including the southern Jiangsu Province, the northern Zhejiang Province in the sense of the present administrative division, and Shanghai City, namely the Taihu Lake basin area in the geographical concept. This area is rich in water networks, rich in products, developed in economy, and a gathering of people, with typical ancient towns of Jiangnan water township style. These ancient towns still preserve the more complete "Jiangnan six towns", namely Zhouzhuang, Tongli, despite the natural and man-made disasters. With straight, Nanxun, Xitang and Wuzhen as the representative. Then the domestic and foreign research achievements on tourism and culture in Jiangnan ancient town are summarized, and the existing research methods are combed and compared to determine the research ideas of this paper. The following research ideas of some scholars are more scientific and reasonable: using specific disciplinary theoretical methods and analytical ideas to study, and can reflect on the historical ideas of how to develop the ancient towns in the south of the Yangtze River before and find the problems in the concept of development. This for the Jiangnan ancient town how to further development has better reference significance. Secondly, the cultural elements of Jiangnan ancient town (including material culture and immaterial culture) are interpreted and analyzed in order to explore the cultural connotation of the current tourism development and the deep development of the ancient town. On this basis, this paper analyzes the current development model of Jiangnan ancient town, and tries to explore the problems it faces today. Taking Wuzhen as an example, this paper summarizes the feedback evaluation of the tourism status in Jiangnan ancient town from the perspective of tourist culture. Finally, the paper puts forward the cultural conception and concrete strategy of the deep tourism development of Jiangnan ancient town. On the basis of protecting and inheriting the ancient town culture, it combines closely with the tourism activities, which is equivalent to injecting the propulsive agent into the prosperity of the ancient town culture and making it form a virtuous circle, so as to further carry forward the traditional culture. Accordingly, with the great charm of ancient town culture, the deep development of ancient town tourism will ushered in a new opportunity. Ancient town culture can not do without tourism, tourism can not do without ancient town culture, only two harmonious unity, organic integration, can keep up with the progress of the times, and promote the further development of Jiangnan ancient town tourism.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F592.7

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