本文選題：旅游產(chǎn)品 + 旅游資源特色�。� 參考：《成都理工大學(xué)》2012年碩士論文

【摘要】：彭祖山古稱(chēng)彭蒙山，海拔610米，為國(guó)家級(jí)風(fēng)景名勝區(qū)，是商朝大夫彭祖及其女兒修身之地，也是中華長(zhǎng)壽養(yǎng)生文化的發(fā)祥地，自古以來(lái)便有“壽鄉(xiāng)”之美稱(chēng)。景區(qū)沿府河、岷江東岸分布。區(qū)內(nèi)山巒環(huán)抱、溪流逶迤，有修竹滴翠、果園飄香，四季空氣清新、氣候宜人。彭祖山稀有的原生態(tài)之美和自然樸素風(fēng)情，源遠(yuǎn)流長(zhǎng)的歷史文化和美麗動(dòng)人的民間傳說(shuō)，綠色健康的養(yǎng)生環(huán)境和豐富多樣的旅游價(jià)值，獲得了越來(lái)越多都市人的青睞。隨著景區(qū)提檔升級(jí)，開(kāi)拓旅游市場(chǎng)的需要，系統(tǒng)研究和探討彭祖山景區(qū)旅游資源特色和產(chǎn)品開(kāi)發(fā)，已是迫切需要。 論文在對(duì)國(guó)內(nèi)外養(yǎng)生旅游的研究進(jìn)展基礎(chǔ)上，主要從彭祖山景區(qū)旅游資源特色、旅游產(chǎn)品開(kāi)發(fā)、養(yǎng)生旅游資源的開(kāi)發(fā)管理及產(chǎn)品營(yíng)銷(xiāo)幾個(gè)方面進(jìn)行研究： （1）彭祖山景區(qū)概況與旅游發(fā)展條件分析，包括區(qū)位條件、自然環(huán)境條件、人文歷史背景、社會(huì)經(jīng)濟(jì)條件、醫(yī)療衛(wèi)生條件等。 （2）對(duì)彭祖山景區(qū)旅游資源進(jìn)行分類(lèi)，劃分出8大主類(lèi)，20亞類(lèi)，45個(gè)基本類(lèi)型。主要的旅游資源類(lèi)型有地文景觀(guān)、水域風(fēng)光、生物景觀(guān)、旅游商品、遺址遺跡、建筑與設(shè)施人文活動(dòng)等八大類(lèi)，其中以彭祖養(yǎng)生文化，養(yǎng)生生態(tài)旅游資源為主，且旅游資源類(lèi)型種類(lèi)豐富，組合協(xié)調(diào)，并對(duì)旅游資源進(jìn)行了評(píng)價(jià)，為旅游產(chǎn)品的設(shè)計(jì)提供了基礎(chǔ)。 （3）通過(guò)與周邊養(yǎng)生旅游景區(qū)的對(duì)比分析，彭祖山景區(qū)養(yǎng)生旅游發(fā)展SWOT分析，以及彭祖山景區(qū)發(fā)展養(yǎng)生旅游的前景分析，概括出該景區(qū)旅游資源特色，，為打造高品質(zhì)的彭祖長(zhǎng)壽文化主題養(yǎng)生旅游度假區(qū)提供基礎(chǔ)。 （4）結(jié)合彭祖山景區(qū)旅游產(chǎn)品開(kāi)發(fā)現(xiàn)狀及分析存在的問(wèn)題，提出發(fā)展目標(biāo)，探討旅游產(chǎn)品開(kāi)發(fā)的戰(zhàn)略，開(kāi)發(fā)主題及總體發(fā)展格局。根據(jù)資源和客源對(duì)象的不同，提出主導(dǎo)產(chǎn)品、重要產(chǎn)品和支撐產(chǎn)品三個(gè)層次的旅游項(xiàng)目產(chǎn)品體系及游線(xiàn)路產(chǎn)品體系。 （5）對(duì)彭祖山景區(qū)的養(yǎng)生旅游產(chǎn)品的開(kāi)發(fā)管理進(jìn)行研究，提出相應(yīng)地開(kāi)發(fā)管理措施。 （6）從旅游品牌形象、旅游營(yíng)銷(xiāo)策略，旅游節(jié)慶活動(dòng)的策劃三方面對(duì)該景區(qū)的養(yǎng)生旅游產(chǎn)品營(yíng)銷(xiāo)進(jìn)行研究，并提出相應(yīng)的旅游營(yíng)銷(xiāo)策略及方法。
[Abstract]:Pengzushan ancient name Peng Mengshan, 610 meters above sea level, is a national scenic spot, is the Shang Dynasty doctor Peng Zu and his daughter, is also the birthplace of Chinese longevity and health culture, since ancient times has been "Shouxiang" laudatory name. Scenic spots along the Fu River, the east bank of the Minjiang River distribution. The region is surrounded by mountains, meandering streams, bamboo trees, orchard fragrance, fresh air four seasons, pleasant climate. Pengzu Mountain's rare original beauty and natural simple customs, long history and culture, beautiful and moving folklore, green and healthy health environment and rich and varied tourism value, has won more and more urban people's favor. With the upgrading of scenic spots and the need of developing tourism market, it is urgent to study and discuss the characteristics of tourism resources and product development of Pengzu Mountain scenic spots. Based on the research progress of health tourism at home and abroad, this paper mainly studies the characteristics of tourism resources, the development of tourism products, the development and management of health tourism resources and the marketing of products in Pengzu Mountain Scenic spot. 1) the general situation of Pengzu Mountain Scenic area and the analysis of tourism development conditions, including location conditions, natural environment conditions, humanities and historical background, social and economic conditions, medical and health conditions and so on. (2) the tourism resources of Pengzu Mountain Scenic area were classified into 8 main categories, 20 subclasses and 45 basic types. The main types of tourism resources include landscape, water scenery, biological landscape, tourist commodities, ruins, buildings and facilities, cultural activities, etc. Among them, Pengzu's health preservation culture and ecological tourism resources for health preservation are the main ones. The types of tourism resources are rich, the combination of them is coordinated, and the tourism resources are evaluated, which provides the basis for the design of tourism products. 3) through the comparative analysis with the surrounding health tourist spots, the SWOT analysis of the development of the health tourism in the Pengzu Mountain scenic area, and the prospect analysis of the development of the health tourism in the Pengzu Mountain scenic area, the characteristics of the tourist resources of the scenic spot are summarized. To create a high-quality Pengzu longevity culture theme health tourism resort to provide the basis. Combined with the present situation of tourism product development in Pengzu Mountain scenic area and the analysis of the existing problems, the paper puts forward the development goal, probes into the strategy, the development theme and the overall development pattern of the tourism product development. According to the difference of resources and tourist objects, this paper puts forward three levels of tourism project product system and tour route product system, which are leading product, important product and supporting product. This paper studies the development and management of health-preserving tourism products in Pengzu Mountain Scenic area, and puts forward corresponding development and management measures. 6) to study the tourism product marketing of the scenic spot from the aspects of tourism brand image, tourism marketing strategy and the planning of tourism festival activities, and put forward the corresponding tourism marketing strategies and methods.
【學(xué)位授予單位】：成都理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F592.7

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 朱琳;西峽中醫(yī)養(yǎng)生旅游開(kāi)發(fā)研究[D];河南大學(xué);2013年

本文編號(hào)：1924524