本文選題：旅行社 + 昆曼公路��； 參考：《云南大學(xué)》2012年碩士論文

【摘要】：隨著我國(guó)在云南省橋頭堡戰(zhàn)略和國(guó)際大通道建設(shè)的推進(jìn),云南省跨境自駕旅游已經(jīng)從戰(zhàn)略構(gòu)想層面向?qū)嶋H可操作層面推進(jìn)。尤其是昆曼國(guó)際大通道的建成為發(fā)展中國(guó)、老撾、泰國(guó)跨境自駕旅游創(chuàng)造了良好的交通環(huán)境。但作為跨國(guó)自駕旅游產(chǎn)品,昆曼跨境自駕旅游在實(shí)際操作層面還存在著障礙。 本研究采用深度訪談、體驗(yàn)調(diào)查和網(wǎng)絡(luò)調(diào)查的方法展開調(diào)查,分別從旅游者、組織者、途經(jīng)國(guó)、管理者四個(gè)層面探尋昆曼公路跨境自駕旅游存在的障礙�；谡{(diào)查結(jié)果,深入分析了昆曼跨境自駕旅游四個(gè)層面的障礙,并針對(duì)障礙提出了解決對(duì)策： 1、自駕旅游者層面的障礙及解決對(duì)策 缺乏交通安全保障和人身財(cái)產(chǎn)安全保障、出入境手續(xù)辦理的繁瑣性及高昂的時(shí)間成本和費(fèi)用成本是自駕旅游者層面的主要障礙。針對(duì)跨境自駕旅游者層面障礙,建議旅行社規(guī)范服務(wù)標(biāo)準(zhǔn),保障跨境自駕旅游者的安全；完善服務(wù)體系,保障跨境自駕旅游者享受便捷、高效的自駕旅游。 2、途經(jīng)三國(guó)的障礙及解決對(duì)策 老撾段差的路況及相關(guān)配套設(shè)施的缺乏給自駕旅游帶來(lái)諸多可進(jìn)入性的障礙。泰國(guó)實(shí)行右駕左行駛,與中國(guó)、老撾駕駛方式的差異性增加了跨境自駕旅游者的駕駛難度、增大了自駕的風(fēng)險(xiǎn)。針對(duì)跨境自駕途經(jīng)國(guó)層面障礙,建議旅行社重視實(shí)地考察,合理編排行程,推出價(jià)格合理、能夠滿足市場(chǎng)需求、具有可行性的昆曼跨境自駕旅游產(chǎn)品。 3、組織者層面的障礙及解決對(duì)策 本研究主要從旅行社的層面分析高昂的經(jīng)營(yíng)成本和極高的經(jīng)營(yíng)風(fēng)險(xiǎn)是組織昆曼跨境自駕旅游的最大障礙。針對(duì)旅行社層面障礙,建議旅行社走企業(yè)合作的對(duì)策。 4、管理者層面的障礙及保障措施 相關(guān)法律法規(guī)及支持政策的缺乏是管理者層面最大的障礙。針對(duì)管理者層面障礙,需要我國(guó)政府完善相關(guān)法律法規(guī)、出臺(tái)相應(yīng)的保障救援機(jī)制,也需要途經(jīng)三國(guó)政府相互協(xié)商,為昆曼跨境自駕旅游的發(fā)展提供相應(yīng)的政策支持。 昆曼公路跨境自駕旅游障礙的研究,不僅有利于推動(dòng)昆曼跨境自駕旅游的發(fā)展。而且為旅行社開發(fā)昆曼公路跨境自駕旅游產(chǎn)品提供理論和實(shí)施依據(jù),有利于旅行社結(jié)合自身優(yōu)勢(shì)開發(fā)差異化產(chǎn)品,在激烈的市場(chǎng)競(jìng)爭(zhēng)環(huán)境下另辟蹊徑。本研究成果將豐富中國(guó)自駕旅游產(chǎn)品的研究范圍
[Abstract]:With the development of China's bridgehead strategy and the construction of international large channels in Yunnan Province, cross-border self-driving tourism in Yunnan Province has been promoted from the strategic conception level to the practical operational level. In particular, the establishment of the Kunman International Passage has created a good traffic environment for the development of cross-border self-driving tourism in China, Laos and Thailand. However, as a cross-border self-driving tourism product, Kunman cross-border self-driving tourism still has obstacles in practice. This study uses the methods of in-depth interview, experiential investigation and online survey to investigate the obstacles of cross-border self-driving tourism of Quinman Highway from four aspects: tourists, organizers, transit countries and managers. Based on the results of the investigation, this paper analyzes the obstacles of Kunman's cross-border self-driving tourism in four aspects, and puts forward some countermeasures to solve the obstacles. 1. Obstacles of self-driving tourists and their countermeasures The lack of traffic security and personal and property security, the red tape of entry and exit formalities and the high cost of time and expense are the main obstacles for self-driving tourists. In view of the obstacles of cross-border self-driving tourists, it is suggested that travel agencies should standardize service standards to ensure the safety of cross-border self-driving tourists, perfect the service system and ensure that cross-border self-driving tourists enjoy convenient and efficient self-driving tourism. 2. Obstacles and Countermeasures to pass through the three countries Poor road conditions and lack of related facilities in Laos bring many obstacles to self-driving travel. The difference between Thailand and China and Laos makes it more difficult for cross-border self-driving tourists to drive and increases the risk of self-driving. In view of the obstacles of cross-border self-driving, it is suggested that travel agencies should pay attention to the field inspection, arrange the itinerary reasonably and introduce the Kunman cross-boundary self-driving tourism products with reasonable price, which can meet the market demand and be feasible. 3. Obstacles at organizer level and Countermeasures This study mainly analyzes that the high operating cost and the extremely high operating risk are the biggest obstacle to organizing Kunman cross-border self-driving tour from the aspect of travel agency. In view of the travel agency level obstacle, the suggestion travel agency walks the enterprise cooperation countermeasure. 4. Obstacles and safeguards at the managerial level The lack of relevant laws, regulations and support policies is the biggest obstacle at the management level. In view of the obstacle of management level, it is necessary for our government to perfect the relevant laws and regulations, to introduce the corresponding safeguard and rescue mechanism, and to provide the corresponding policy support for the development of Kunman's cross-border self-driving tourism through mutual consultation among the governments of the three countries. The study on the obstacles of cross-border self-driving tourism on Kunman highway is not only helpful to promote the development of cross-border self-driving tourism. Moreover, it provides theoretical and practical basis for travel agencies to develop cross-border self-driving tourism products of Kunman Highway, which is helpful for travel agencies to develop differentiated products in combination with their own advantages, and to find a new way in the fierce market competition environment. The results of this study will enrich the research scope of self-driving tourism products in China.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F592.6;G895

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