本文選題：臺(tái)兒莊古城 + 保護(hù)性　； 參考：《山東師范大學(xué)》2013年碩士論文

【摘要】：當(dāng)前，我國各地文化旅游業(yè)發(fā)展如火如荼，文化旅游促進(jìn)了文化遺產(chǎn)保護(hù)傳承與旅游相結(jié)合，推動(dòng)了旅游經(jīng)濟(jì)和現(xiàn)代服務(wù)業(yè)發(fā)展。但是，目前文化遺產(chǎn)地的旅游狀況存在著旅游大于保護(hù)的問題，有效解決文化遺產(chǎn)旅游與保護(hù)之間的矛盾關(guān)系，實(shí)際上只有建立在保護(hù)基礎(chǔ)之上的旅游才是遺產(chǎn)地文化旅游的可持續(xù)發(fā)展之路。 臺(tái)兒莊歷史悠久，形成于漢代，繁榮于明清，康熙皇帝曾稱贊臺(tái)兒莊“風(fēng)光與江南水鄉(xiāng)別無二致”，六下江南的乾隆皇帝御賜為“天下第一莊”。1938年春的臺(tái)兒莊大戰(zhàn)讓英雄的臺(tái)兒莊名揚(yáng)世界，臺(tái)兒莊被譽(yù)為中華民族揚(yáng)威不屈之地，臺(tái)兒莊古城也被戰(zhàn)火摧毀。棗莊作為東部地區(qū)唯一的資源枯竭型城市，在城市轉(zhuǎn)型方面選擇發(fā)展文化旅游為突破口，將臺(tái)兒莊古城旅游開發(fā)作為發(fā)展文化旅游的龍頭。2008年棗莊市重建臺(tái)兒莊古城，2010年5月1日正式開城，截至目前，臺(tái)兒莊古城已接待游客440萬人次，2012被評(píng)為5A級(jí)景區(qū)，帶動(dòng)了棗莊旅游業(yè)的騰飛，創(chuàng)造了“政府培育市場、市場拉動(dòng)消費(fèi)、消費(fèi)帶動(dòng)投資、投資推動(dòng)轉(zhuǎn)型”的資源枯竭城市發(fā)展旅游的新模式。 本文通過對(duì)臺(tái)兒莊古城概況包括自然地理狀況的描述，進(jìn)而對(duì)臺(tái)兒莊古城文化特征分析，評(píng)價(jià)臺(tái)兒莊古城獨(dú)特的文化價(jià)值。通過描述臺(tái)兒莊古城文化遺產(chǎn)保護(hù)與開發(fā)現(xiàn)狀，采取游客滿意度問卷調(diào)查來調(diào)研分析臺(tái)兒莊古城核心吸引力，對(duì)古城保護(hù)性旅游開發(fā)的成果和存在的問題進(jìn)行深入分析，研究臺(tái)兒莊古城旅游開發(fā)在保護(hù)文化遺產(chǎn)和發(fā)展旅游之間找到一個(gè)平衡點(diǎn)，只有在保護(hù)前提下進(jìn)行的開發(fā)才是可持續(xù)的，才能實(shí)現(xiàn)經(jīng)濟(jì)效益、社會(huì)效益的統(tǒng)一。同時(shí)，通過對(duì)臺(tái)兒莊古城旅游開發(fā)進(jìn)行SWOT分析，從內(nèi)部因素優(yōu)勢(shì)和劣勢(shì)，外部環(huán)境機(jī)會(huì)和威脅等四個(gè)方面進(jìn)行詳細(xì)的分析，認(rèn)為臺(tái)兒莊古城應(yīng)該采取開拓發(fā)展型戰(zhàn)略，遵循“內(nèi)強(qiáng)素質(zhì)、外樹形象、打造品牌、分類開發(fā)”的原則，實(shí)現(xiàn)臺(tái)兒莊古城旅游業(yè)的快速騰飛，成為國內(nèi)外知名的旅游目的地。 通過對(duì)臺(tái)兒莊古城保護(hù)性旅游開發(fā)的案例研究，對(duì)資源型城市轉(zhuǎn)型，尤其對(duì)文化遺產(chǎn)地更好地處理保護(hù)與開發(fā)的關(guān)系，，如何在保護(hù)文化遺產(chǎn)地原真性的基礎(chǔ)上進(jìn)行開發(fā)，推動(dòng)旅游業(yè)和服務(wù)業(yè)發(fā)展提供一窺之見。
[Abstract]:At present, cultural tourism in various parts of our country is developing in full swing. Cultural tourism promotes the combination of cultural heritage protection and tourism, and promotes the development of tourism economy and modern service industry. However, at present, the tourism situation of cultural heritage sites has the problem that tourism is greater than protection, which effectively solves the contradiction between cultural heritage tourism and protection. In fact, only tourism based on protection is the sustainable development of cultural tourism in heritage areas. Taierzhuang had a long history, formed in the Han Dynasty and flourished in the Ming and Qing dynasties. Emperor Kangxi once praised Taierzhuang as "the scenery is the same as the water village in the south of the Yangtze River." The Emperor Qianlong in the south of the Yangtze River is the first Zhuang in the world. The war in the spring of 1938 made the hero Taierzhuang famous in the world. Taierzhuang was praised as the unyielding land of the Chinese nation, and the ancient city of Taierzhuang was destroyed by war. As the only resource-exhausted city in the eastern region, Zaozhuang chose to develop cultural tourism as a breakthrough in urban transformation. The tourism development of the ancient city of Taierzhuang is regarded as the leader of the development of cultural tourism. In 2008, Zaozhuang rebuilt the ancient city of Taierzhuang and officially opened the city on May 1, 2010. Up to now, the ancient city of Taierzhuang has received 4.4 million tourists and has been rated as 5A class scenic spot in 2012. It has promoted the rapid development of Zaozhuang tourism, and has created a new mode of developing tourism in resource-exhausted cities, which is "the government cultivates the market, the market stimulates consumption, consumption leads investment, and investment drives the transformation". By describing the general situation of Taierzhuang ancient city including the natural geographical situation, and then analyzing the cultural characteristics of Taierzhuang ancient city, this paper evaluates the unique cultural value of Taierzhuang ancient city. By describing the present situation of cultural heritage protection and development in Taierzhuang ancient city, adopting the questionnaire survey of tourist satisfaction to investigate and analyze the core attraction of Taierzhuang ancient city, the achievements and problems existing in the development of protective tourism in Taierzhuang city are deeply analyzed. This paper studies the balance between the protection of cultural heritage and the development of tourism in the ancient city of Taierzhuang. Only under the premise of protection can the development be sustainable, and the unity of economic and social benefits can be realized. At the same time, through the SWOT analysis of the tourism development of the ancient city of Taierzhuang, from the four aspects of the advantages and disadvantages of the internal factors, the opportunities and threats of the external environment, the author thinks that the ancient city of Taierzhuang should adopt the strategy of developing and developing. Follow the principle of "strong quality inside, outside the tree image, building brand, classified development", to realize the rapid development of tourism in Taierzhuang ancient city, become a well-known tourist destination at home and abroad. Through the case study on the development of protective tourism in Taierzhuang ancient city, the transformation of resource-based cities, especially the relationship between protection and development of cultural heritage sites, and how to develop them on the basis of protecting the authenticity of cultural heritage sites are discussed. Promoting tourism and services offers a glimpse.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F592.7

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