本文選題：鄉(xiāng)村旅游 + 品牌　； 參考：《西北大學(xué)》2013年碩士論文

【摘要】：隨著旅游業(yè)的快速發(fā)展,特別是近幾年,我國(guó)旅游者的旅游內(nèi)容已從觀光向度假休閑游轉(zhuǎn)變,尤其是帶薪休假制度的實(shí)行,使越來(lái)越多的旅游者以鄉(xiāng)村作為其旅游目的地,并逐漸成為一種普遍的旅游業(yè)態(tài)。鄉(xiāng)村旅游業(yè)的蓬勃發(fā)展,游客層次的不斷擴(kuò)大,現(xiàn)已成為我國(guó)旅游業(yè)的又一亮點(diǎn)。 鄉(xiāng)村旅游的迅速發(fā)展,旅游消費(fèi)的市場(chǎng)需求也隨之變化,其競(jìng)爭(zhēng)也越發(fā)激烈,旅游地品牌的已逐漸成為競(jìng)爭(zhēng)的焦點(diǎn)。那么,如何更好的適應(yīng)旅游市場(chǎng)新的形勢(shì),贏得更多的游客,提升品牌競(jìng)爭(zhēng)力,將給旅游地的管理和經(jīng)營(yíng)水平提出了新的要求,如何最大程度的利用其資源優(yōu)勢(shì)打造特色的鄉(xiāng)村旅游品牌就顯的尤為重要。 本文通過查閱大量的相關(guān)文獻(xiàn)資料、實(shí)地調(diào)研以及對(duì)比分析,針對(duì)陜西禮泉“袁家村”——關(guān)中印象體驗(yàn)地這一研究對(duì)象在品牌建設(shè)中存在的問題進(jìn)行研究,從發(fā)掘鄉(xiāng)村旅游特色文化、加強(qiáng)基礎(chǔ)設(shè)施建設(shè)、旅游地宣傳推廣、提升旅游服務(wù)水平等關(guān)鍵性問題提出了鄉(xiāng)村旅游品牌形象全面提升策略,希望推動(dòng)當(dāng)?shù)剜l(xiāng)村旅游的發(fā)展提供一些參考。
[Abstract]:With the rapid development of tourism, especially in recent years, the tourist content of our country has changed from sightseeing to vacation and leisure, especially the implementation of paid vacation system, which makes more and more tourists regard the countryside as their tourist destination. And gradually become a general form of tourism. With the vigorous development of rural tourism and the expansion of tourist level, it has become another bright spot of tourism in our country. With the rapid development of rural tourism, the market demand of tourism consumption changes, and the competition becomes more and more fierce, and the brand of tourist destination has gradually become the focus of competition. So, how to better adapt to the new situation of the tourism market, win more tourists, enhance the brand competitiveness, will put forward new requirements to the management and management level of the tourist destination. How to maximize the use of its resources to create a unique brand of rural tourism is particularly important. Through consulting a large number of relevant documents, field investigation and comparative analysis, this paper studies the problems existing in the brand construction of the research object of "Yuan Jia Cun"-Guanzhong impression experience place in Liquan, Shaanxi Province. This paper puts forward the overall promotion strategy of rural tourism brand image from the key issues such as excavating the characteristic culture of rural tourism, strengthening the construction of infrastructure, propagating and popularizing the tourist destination, promoting the level of tourism service, etc. Hope to promote the development of local rural tourism to provide some reference.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F327;F592.7

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本文編號(hào)：1910592