本文選題：紅色旅游 + 大西柏坡��； 參考：《河北師范大學》2013年碩士論文

【摘要】：隨著旅游業(yè)的飛速發(fā)展，中國旅游市場已經(jīng)進入到消費大眾化、追求個性化、產(chǎn)品多元化、目標層次化、發(fā)展國際化的新時代。因此，實現(xiàn)多元化的旅游產(chǎn)品結構，適應旅游市場個性化的要求必將成為紅色旅游開發(fā)的一個重點。以紅色旅游為核心，建立耦合發(fā)展機制，整合其他旅游資源，加強區(qū)域內(nèi)部耦合力度，與周邊省市協(xié)同發(fā)展，構建大旅游發(fā)展格局成為其重要手段，紅色旅游已經(jīng)進入到全面耦合發(fā)展的新階段。 大西柏坡是一個全新的地理概念，其范圍包括平山縣的五鎮(zhèn)兩鄉(xiāng)（溫塘鎮(zhèn)、西柏坡鎮(zhèn)、崗南鎮(zhèn)、古月鎮(zhèn)、下槐鎮(zhèn)、蘇家莊鄉(xiāng)、北冶鄉(xiāng)）和崗南水庫，總面積約合812.6km2。大西柏坡模式就是以大旅游理論為基礎并結合耦合發(fā)展等理論為依據(jù)，將紅色旅游的開發(fā)作為大西柏坡旅游區(qū)發(fā)展的一個重要組成部分，用系統(tǒng)論的思想把區(qū)域內(nèi)不同種類的旅游資源進行耦合開發(fā)，形成獨立鮮明的旅游品牌，實現(xiàn)產(chǎn)品優(yōu)化和產(chǎn)業(yè)互補，做大產(chǎn)業(yè)鏈，帶動相關產(chǎn)業(yè)的發(fā)展，打破行政區(qū)劃加強區(qū)域旅游合作，增強旅游目的地整體的吸引力和競爭力，，以及有利于營銷擴散的大區(qū)域旅游合作的立體開發(fā)模式。 文章選取大西柏坡紅色旅游目的地耦合發(fā)展機制為研究對象，在對大西柏坡旅游資源及內(nèi)外部耦合發(fā)展條件分析的基礎上，提出了大西柏坡紅色旅游目的地耦合發(fā)展的相關對策。論文分為七個部分，主要內(nèi)容如下： 第一、二部分為緒論和概念辨析與理論基礎研究，簡要概述了大西柏坡耦合發(fā)展的背景，綜述了國內(nèi)外紅色旅游研究現(xiàn)狀。對紅色旅游和耦合發(fā)展的概念進行了辨析，并引入大旅游理論、系統(tǒng)論、共生理論和優(yōu)勢產(chǎn)業(yè)競爭力理論，同時闡明本研究的目的及意義。 第三部分為研究區(qū)概況分析，首先對大西柏坡的地理區(qū)位和范圍進行了界定。其次深入分析了該旅游目的地的經(jīng)濟發(fā)展水平、旅游業(yè)發(fā)展水平、旅游接待設施發(fā)展現(xiàn)狀和旅游資源概況。 第四部分是全文的核心部分，該部分為大西柏坡紅色旅游目的地耦合發(fā)展機制建立的定性和定量評價。首先，用定性評價的方法分析了該區(qū)域耦合發(fā)展機制建立的可行性和必要性。政策的支持、旅游地域要素組合的優(yōu)勢、交通條件的改善、成功案例的借鑒為其耦合發(fā)展機制的建立提供了可行性；合理開發(fā)西柏坡旅游資源、加快西柏坡經(jīng)濟發(fā)展、改變旅游產(chǎn)品供給與市場需求不一致的旅游發(fā)展現(xiàn)狀，促使大西柏坡必須進行耦合發(fā)展。在此基礎上，用層次分析法與德爾非法相結合的定量評價方法從資源、經(jīng)濟、區(qū)位、政策和市場五個層面對大西柏坡耦合發(fā)展要素進行了評價。 第五部分為大西柏坡與周邊省市區(qū)域協(xié)同發(fā)展研究。從客源市場、產(chǎn)業(yè)互補性、交通廊道效應、旅游形象差異度四個方面分析大西柏坡與省會石家莊市的旅游依賴度。并分析了大西柏坡與北京、天津、山西等周邊省市的旅游聯(lián)動發(fā)展。 第六部分，以前文的分析為基礎，以相關理論和耦合原則為依據(jù)，對大西柏坡紅色旅游目的地耦合發(fā)展提出具體的對策。包括：旅游空間耦合、旅游產(chǎn)品耦合、旅游形象耦合、旅游調(diào)控機制耦合及旅游營銷策略耦合。 第七部分，對全文進行總結，并提出相應的建議。
[Abstract]:With the rapid development of tourism, China's tourism market has entered a new era of popular consumption, pursuit of individualization, diversification of products, level of goals and internationalization of development. Therefore, the realization of diversified tourism product structure and adaptation to the requirements of personalized tourism market will be a key point in the development of red tourism. As the core, the establishment of the coupling development mechanism, the integration of other tourism resources, the strengthening of regional internal coupling, and the coordinated development with the surrounding provinces and cities, the construction of a large tourism development pattern has become an important means. Red tourism has entered a new phase of comprehensive coupling development.
The great Xibaipo is a new geographical concept. Its scope includes five towns and two townships in Pingshan County (Wen Tang Town, Xibaipo Town, Gangnan Town, Gu Yue Town, xihuai Town, Sujia Zhuang Township, North smelter township) and Gangan reservoir. The total area of 812.6km2. is based on the theory of big tourism and coupled with the theory of coupling development. As an important part of the development of the tourism area of the great Xibaipo area, the development of tourism is an important part of the development of different kinds of tourism resources in the region. The development of tourism resources in the region is developed to form an independent and distinct tourist brand, to achieve product optimization and industry complementation, to make a large industrial chain, to promote the development of related industries and to break the administrative division to strengthen the region. Tourism cooperation enhances the overall attractiveness and competitiveness of tourist destinations, as well as the three-dimensional development mode of large regional tourism cooperation which is conducive to the spread of marketing.
On the basis of the analysis of the tourism resources and the internal and external coupling development conditions of the tourism resources and the internal and external development conditions of the great Xibaipo slope, the paper puts forward the relevant countermeasures for the development of the coupling development of the red tourism destination in the great Xibaipo slope. The thesis is divided into seven parts, the main contents are as follows:
The first, second part is the introduction, the concept and the theoretical basis, a brief overview of the background of the development of the great Xibaipo coupling, the review of the current status of red tourism at home and abroad, the concept of red tourism and the development of coupling, and the introduction of the theory of big tourism, system theory, symbiotic theory and the competitive advantage theory of industry, and clarifies at the same time The purpose and significance of this study.
The third part is the general analysis of the study area. First, the geographical location and scope of the great Xibaipo is defined. Secondly, the economic development level of the tourist destination, the development level of tourism industry, the status of the development of tourist reception facilities and the general situation of tourism resources are analyzed.
The fourth part is the core part of the full text, which is the qualitative and quantitative evaluation of the establishment of the red tourism destination coupling development mechanism of the great Xibaipo slope. Firstly, the feasibility and necessity of the establishment of the coupled development mechanism of the region are analyzed with the qualitative evaluation method, the support of the policy, the advantage of the regional elements combination of the travel tour and the change of the traffic conditions. Good, the reference of successful cases provides the feasibility for the establishment of its coupling development mechanism; the rational development of Xibaipo tourism resources, quickening the economic development of Xibaipo and changing the present situation of tourism development which are inconsistent with the supply of tourism products and market demand, promote the coupling development of the great Xibaipo. On this basis, the analytic hierarchy process (AHP) and Del are used. The quantitative evaluation method of illegal combination is evaluated from the five levels of resources, economy, location, policy and market.
The fifth part is the research on the coordinated development of the West baippo and the surrounding provinces and provinces. From the four aspects of the tourist market, the industrial complementarity, the traffic corridor effect and the difference of the tourism image, this paper analyzes the tourism dependence of the Shijiazhuang city of the great xibapo and the provincial capital, and analyzes the linkage and development of the tourism in the surrounding provinces and cities of the great xibapo and Beijing, Tianjin, Shanxi and other provinces and cities.
The sixth part, based on the analysis of the previous article, based on the related theory and the principle of coupling, puts forward some specific countermeasures for the development of the red tourism destination coupling in the great Xibaipo slope, including the coupling of tourism space, the coupling of tourism products, the coupling of tourism image, the coupling of tourism regulation mechanism and the coupling of tourism marketing strategy.
The seventh part summarizes the full text and puts forward corresponding suggestions.

【學位授予單位】：河北師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F592.7

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