本文選題：標志物 + 重要�。� 參考：《旅游學(xué)刊》2013年02期

【摘要】：正1引言目的地營銷的目的就是說服游客到特定目的地旅游②。要實現(xiàn)這個目的需要完成一系列互相關(guān)聯(lián)并且常常是同時進行的任務(wù)。需要的行動包括:識別對旅游者具有吸引力的目的地產(chǎn)品、吸引物與獨特經(jīng)歷,打造目的地正面形象,識別對購買該地旅游產(chǎn)品有興趣的潛在游客市場,構(gòu)建能夠體現(xiàn)目的地個性和吸引力的品牌,為目的地提供具有較強識別性的標識或標識體系,以及為目的地營銷提出完整
[Abstract]:The goal of destination marketing is to persuade tourists to travel to specific destinations. To accomplish this requires a series of interrelated and often simultaneous tasks. Actions needed include identifying destination products that are attractive to tourists, attractions and unique experiences, creating positive images of destinations, and identifying potential tourist markets that are interested in buying tourism products there. Build a brand that reflects the personality and attractiveness of the destination, provide a strongly identifiable identification or identification system for the destination, and propose a complete destination marketing
【作者單位】： School
【分類號】：F590
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本文編號：1834702