發(fā)布時間：2018-05-01 07:26

  本文選題：旅游消費行為 + 韓國游客��； 參考：《中南林業(yè)科技大學(xué)》2012年碩士論文

【摘要】：旅游消費行為貫穿在旅游者的旅游過程中,同時,游客從消費需求、消費動機到購買決策、再到購買的實現(xiàn)要經(jīng)過一個由心理到行為的轉(zhuǎn)換過程,這便是旅游消費行為過程。從旅游消費者的角度劃分,這一過程包括五個階段：旅游需要識別階段、旅游信息搜尋階段、旅游購買方案選擇階段、旅游經(jīng)歷階段和旅游后階段。每個階段都需要解決相應(yīng)的問題。整個過程是個循環(huán)往復(fù)的過程,本次的消費行為結(jié)果不僅關(guān)系到本次購買,其結(jié)果還會影響到以后的購買。 隨著近幾年湖南經(jīng)濟的不斷發(fā)展,湖南入境游已步入了新的階段。張家界處于湖南境內(nèi),以其絕世美景成為中國最重要的旅游景區(qū)之一,并聞名于世界。張家界的入境游一直持續(xù)升溫勢頭,其中韓國客源仍居于首位。 本文基于旅游消費行為過程的五個階段以及旅游消費行為學(xué)和旅游心理學(xué)理論,通過對張家界韓國游客旅游消費行為的實證調(diào)查,進行相關(guān)數(shù)據(jù)分析,運用數(shù)理統(tǒng)計方法,對張家界韓國游客的人口特征因素和消費行為分析,研究張家界韓國游客的消費行為特點。 首先,對旅游消費行為的研究和過程的研究現(xiàn)狀進行了綜述,并對消費者行為進行概念界定。同時,對影響張家界韓國游客旅游消費行為的的外部因素和內(nèi)部因素進行分析,為實證分析奠定基礎(chǔ)。 其次,通過對張家界韓國游客人口統(tǒng)計因素和消費行為特征進行描述性分析,以及將人口特征因素和韓國游客的消費行為進行交互分析,建立張家界韓國游客消費行為模式。 再次,在張家界韓國游客消費行為模式的基礎(chǔ)上,針對張家界旅游市場,對當?shù)芈糜螛I(yè)的發(fā)展提供參考意見,以促進我省旅游業(yè)的提升和發(fā)展。 最后,指出研究的要點和不足之處。
[Abstract]:Tourism consumption behavior runs through the tourism process of tourists, at the same time, tourists from consumption demand, consumption motivation to purchase decision, and then to the realization of purchase must go through a process from psychology to behavior, which is the process of tourism consumption behavior. From the perspective of tourism consumers, this process includes five stages: tourism needs identification stage, tourism information search stage, tourism purchase scheme selection stage, tourism experience stage and post-tourism stage. Each phase needs to solve the corresponding problem. The whole process is a circular process, the outcome of this consumption behavior not only relates to the purchase, but also affects the future purchase. With the continuous development of Hunan economy in recent years, Hunan inbound tourism has entered a new stage. Zhangjiajie, located in Hunan Province, is one of the most important tourist attractions in China for its stunning beauty and is famous all over the world. Zhangjiajie's inbound tour has continued to heat up momentum, which South Korea is still the first source of tourists. Based on the five stages of the process of tourism consumption behavior and the theories of tourism consumption behavior and tourism psychology, this paper makes an empirical investigation on the tourism consumption behavior of Korean tourists in Zhangjiajie, analyzes the relevant data, and applies the mathematical statistical method. This paper analyzes the demographic characteristics and consumption behavior of Korean tourists in Zhangjiajie, and studies the characteristics of consumption behavior of Korean tourists in Zhangjiajie. Firstly, the research status of tourism consumption behavior and its process are summarized, and the concept of consumer behavior is defined. At the same time, the paper analyzes the external and internal factors that affect the tourism consumption behavior of Korean tourists in Zhangjiajie, which lays a foundation for empirical analysis. Secondly, through the descriptive analysis of the demographic factors and consumer behavior characteristics of Korean tourists in Zhangjiajie, and the interactive analysis between the demographic characteristics and the consumption behavior of Korean tourists, the consumption behavior pattern of Korean tourists in Zhangjiajie is established. Thirdly, on the basis of the consumption behavior pattern of South Korean tourists in Zhangjiajie, aiming at the tourism market of Zhangjiajie, this paper provides some suggestions for the development of local tourism, in order to promote the promotion and development of tourism in our province. Finally, the main points and shortcomings of the research are pointed out.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F592.7;F713.55

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