本文選題：城市旅游 + 旅游形象��； 參考：《北京交通大學(xué)》2013年碩士論文

【摘要】：城市旅游形象是城市旅游發(fā)展的靈魂,能在很大程度上影響旅游者的購(gòu)買(mǎi)決策,是城市形成旅游市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)的重要工具,同時(shí)也是城市旅游營(yíng)銷(xiāo)手段能否有效實(shí)施的關(guān)鍵因素。旅游形象的塑造和傳播,在某種程度上意味著經(jīng)濟(jì)效益和市場(chǎng)范圍的擴(kuò)張,它是激發(fā)游客出游的重要因素,是旅游城市的巨大財(cái)富和無(wú)形資產(chǎn)。21世紀(jì),中國(guó)旅游市場(chǎng)進(jìn)入到旅游形象競(jìng)爭(zhēng)時(shí)代。因此伴隨著旅游城市間競(jìng)爭(zhēng)的日趨激烈,城市旅游形象的塑造與傳播日益引起人們的重視。 本文以包頭城市旅游形象作為研究對(duì)象,通過(guò)對(duì)城市旅游形象的理論分析研究,借鑒旅游地形象定位模式,構(gòu)建本文城市旅游形象的分析框架。通過(guò)對(duì)包頭旅游資源的的分析,結(jié)合目前包頭市旅游形象的總體認(rèn)知,對(duì)包頭市旅游形象進(jìn)行系統(tǒng)的研究,得出包頭市旅游形象定位。最后,為包頭市旅游形象建設(shè)與推廣提出合理化建議,以推動(dòng)包頭旅游業(yè)的發(fā)展。 論文的具體內(nèi)容如下：引言部分主要包括論文選題的意義,國(guó)內(nèi)外旅游形象研究綜述,研究方法、目標(biāo)；第二部分“城市旅游形象研究理論基礎(chǔ)”,立足于國(guó)際國(guó)內(nèi)的相關(guān)理論對(duì)旅游形象概念的界定,找出旅游形象的形成機(jī)制與影響因素,對(duì)城市形象系統(tǒng)進(jìn)行梳理,為下文包頭市旅游形象研究提供理論基礎(chǔ)；第三部分“包頭市旅游資源基礎(chǔ)分析”,分析了包頭市旅游資源、現(xiàn)有城市形象及游客的認(rèn)知度,第四部分“包頭市旅游市場(chǎng)分析”對(duì)包頭市旅游市場(chǎng)現(xiàn)狀、特點(diǎn)進(jìn)行分析,得出包頭市未來(lái)旅游市場(chǎng)定位,第五部分“包頭市旅游形象定位分析”通過(guò)對(duì)包頭市主要形象要素、游客感知以及替代性競(jìng)爭(zhēng)對(duì)手的分析,提出包頭市旅游形象定位——草原休閑之都,并提出包頭市旅游形象建設(shè)與推廣的對(duì)策與建議；結(jié)語(yǔ)部分總結(jié)概括了全文的主要觀點(diǎn)、結(jié)論。
[Abstract]:The city tourism image is the soul of the city tourism development, can influence the tourist purchase decision to a great extent, is the important tool which the city forms the tourism market competition superiority. At the same time, it is also a key factor for the effective implementation of urban tourism marketing. The shaping and spreading of tourism image, to some extent, means the expansion of economic benefits and market scope. It is an important factor to stimulate tourists to travel, and it is the great wealth and intangible assets of tourist cities in the 21st century. China's tourism market has entered the era of tourism image competition. Therefore, with the increasingly fierce competition among tourist cities, people pay more and more attention to the shaping and dissemination of urban tourism image. This article takes Baotou city tourism image as the research object, through the theory analysis research to the city tourism image, draws lessons from the tourism destination image localization pattern, constructs this article city tourism image analysis frame. Based on the analysis of Baotou tourism resources and the general cognition of Baotou tourism image, this paper makes a systematic study on Baotou tourism image, and obtains the positioning of Baotou tourism image. Finally, reasonable suggestions are put forward for the construction and promotion of Baotou's tourism image, in order to promote the development of Baotou's tourism industry. The specific contents of the thesis are as follows: the introduction part mainly includes the significance of the topic, the summary of the domestic and foreign tourism image research, the research methods, the goal; the second part "the theoretical foundation of the urban tourism image research", Based on the related theories at home and abroad, this paper defines the concept of tourism image, finds out the forming mechanism and influencing factors of tourism image, combs the system of city image, and provides the theoretical basis for the study of tourism image in Baotou. The third part is the basic analysis of the tourism resources in Baotou city. It analyzes the tourism resources, the existing image of the city and the recognition of the tourists. The fourth part, "the analysis of the tourism market in Baotou city", analyzes the present situation and characteristics of the tourism market in Baotou city. Baotou future tourism market positioning, the fifth part "Baotou City tourism image positioning analysis" through the Baotou main image elements, tourists perception and alternative competitors analysis, Put forward Baotou tourism image positioning-grassland leisure capital, and put forward the Baotou city tourism image construction and promotion of the countermeasures and suggestions; the conclusion part summarizes the main points of view, conclusions.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F592.7

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本文編號(hào)：1827190